• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Even as Elon Musk calls philanthropy ‘very hard,’ everyday Americans gave a record $617 billion—despite feeling the squeeze over the cost of living

2

Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs

3

Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998

1

Even as Elon Musk calls philanthropy ‘very hard,’ everyday Americans gave a record $617 billion—despite feeling the squeeze over the cost of living

2

Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs

3

Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998

The 2 Qualities That Make Every Entrepreneur Successful

By
Susan Liu
Susan Liu
and
Bethany Cianciolo
Bethany Cianciolo
Down Arrow Button Icon
By
Susan Liu
Susan Liu
and
Bethany Cianciolo
Bethany Cianciolo
Down Arrow Button Icon
July 19, 2016, 12:59 PM ET
Multiple exposure,side view,dark skinned female
Jonathan Knowles — Getty Images
Add Fortune on Google for similar content.

The Entrepreneur Insiders network is an online community where the most thoughtful and influential people in America’s startup scene contribute answers to timely questions about entrepreneurship and careers. Today’s answer to the question “What qualities make an amazing entrepreneur?” is written by Susan Liu, vice president of Scale Venture Partners.

I’ve been a venture capitalist for four years, and during this time, I’ve had hundreds of entrepreneurs pitch their business ideas to me. When VC investors meet with companies, we’re looking for entrepreneurs who can build enduring businesses and become market leaders—either through creation or disruption.

Based on my experience, great entrepreneurs tend to have two things in common: They are creative problem-solvers and they’re determined to succeed.

Creative problem-solvers
Many of us are familiar with the old tale of David and Goliath. When you start a new business, you are typically David: the underdog facing a stronger adversary. You’re competing against incumbents with large market shares and seemingly unlimited financial resources. But the best entrepreneurs don’t let this intimidate them. Instead, they figure out clever ways to win.

Eric Liu, the co-founder of Bayes Impact, a nonprofit organization focused on using data science to solve industry problems, is a great example of this. He told me that in the company’s early days, he wanted to secure a contract with a large government agency. Everyone said it would be impossible for a startup—especially for a nonprofit with no experience working with the government—to beat established contractors who have spent decades winning contracts. But instead of competing with these contractors, the company realized it could leverage its nonprofit status to win, and signed a $0 contract that sidestepped the usual procurement process. Instead of engaging in a six-month competitive process, the team was able to sign the contract in one week and build the first prototype three weeks later.

Creative entrepreneurs aren’t road-blocked by challenges. Instead, they dream of creative ways to achieve their goals.

Determined to succeed (maybe even stubborn)
Being an entrepreneur isn’t easy. Throughout your startup journey, you’ll encounter many obstacles. The best entrepreneurs tackle these obstacles head-on because they are determined to succeed. VCs look for entrepreneurs who aren’t intimidated by failure because they’re able to remain focused on their goals and recover quickly from setbacks.

 

Just look at KWh Analytics. CEO Richard Matsui started the company as a benchmarking service. It would collect solar project performance data from solar energy investors and create reports from the aggregated data to help these investors understand what makes a project perform well.

Of course, the problem with selling a benchmarking service is that, by definition, you have no product for your first customer because you have no aggregated data. Benchmarking businesses are incredibly difficult to start. But the CEO was persistent and spoke with every person he knew in the industry. He told me he heard hundreds of “no’s” for over a year before getting to his first “yes.” The company has now built the industry’s largest database of solar performance measurements and is helping investors manage data from billions of dollars of solar energy investments.

VC investors partner with entrepreneurs for many years, so we’re looking for people who have the drive to succeed in the long term. Building a business is a marathon, and you have to be able to manage the tough times before you can reap the rewards.

Scale Venture Partners does not have investments in Bayes Impact or KWh Analytics.

About the Authors
By Susan Liu
See full bioRight Arrow Button Icon
By Bethany Cianciolo
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Apple’s next CEO will oversee a $4 trillion tech giant, but isn’t on LinkedIn. Can today’s leaders still skip social media?
C-Suitechief executive officer (CEO)
Apple’s next CEO will oversee a $4 trillion tech giant, but isn’t on LinkedIn. Can today’s leaders still skip social media?
By Rachel VentrescaJuly 5, 2026
51 minutes ago
Despite return-to-office-crackdowns, remote work is alive and well as the rate has barely changed over the last two years
Successremote work
Despite return-to-office-crackdowns, remote work is alive and well as the rate has barely changed over the last two years
By Marco Quiroz-GutierrezJuly 5, 2026
2 hours ago
werzyn
AIEntrepreneurship
The CEO using AI to double revenue with 1,000 fewer hires: ‘Nobody’s going to replace the last mile’
By Nick LichtenbergJuly 5, 2026
2 hours ago
He used to work 90-hour weeks and lost ‘years’ of his life. Now the US Polo Assn. CEO clocks off at 5:30 p.m. and won’t text his team on weekends 
SuccessDay in the Life of a CEO
He used to work 90-hour weeks and lost ‘years’ of his life. Now the US Polo Assn. CEO clocks off at 5:30 p.m. and won’t text his team on weekends 
By Orianna Rosa RoyleJuly 5, 2026
3 hours ago
a
EconomyU.S. economy
America’s entrepreneurial boom begins long before venture capital
By Anthony HernandezJuly 5, 2026
4 hours ago
David Senra poses in a black shirt in front of bookshelves
Startups & VentureMedia
How David Senra built the podcast the world’s most powerful CEOs can’t stop listening to
By Lily Mae LazarusJuly 5, 2026
4 hours ago

Most Popular

Even as Elon Musk calls philanthropy ‘very hard,’ everyday Americans gave a record $617 billion—despite feeling the squeeze over the cost of living
Success
Even as Elon Musk calls philanthropy ‘very hard,’ everyday Americans gave a record $617 billion—despite feeling the squeeze over the cost of living
By Preston ForeJuly 4, 2026
1 day ago
Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs
Law
Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs
By Wyatte Grantham-Philips and The Associated PressJuly 2, 2026
3 days ago
Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998
AI
Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998
By Nick LichtenbergJuly 3, 2026
2 days ago
$25 billion CEO says one-hour interviews are a waste of time—he puts candidates through six hours of tests and wants them to order wine at lunch
Success
$25 billion CEO says one-hour interviews are a waste of time—he puts candidates through six hours of tests and wants them to order wine at lunch
By Orianna Rosa RoyleJuly 3, 2026
2 days ago
Economists have found an answer to slowing cognitive decline: Avoid retiring early, study finds
Economy
Economists have found an answer to slowing cognitive decline: Avoid retiring early, study finds
By Sasha RogelbergJuly 2, 2026
3 days ago
A quarter of young baby boomers and Gen Xers who’ve been laid off in the last decade are still unemployed—and 11% have taken pay cuts to work
Success
A quarter of young baby boomers and Gen Xers who’ve been laid off in the last decade are still unemployed—and 11% have taken pay cuts to work
By Emma BurleighJuly 4, 2026
23 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.