• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechThe Mobile Executive

Apple Exposed – the Value of Bug Bounties

Jeff John Roberts
By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
Down Arrow Button Icon
Jeff John Roberts
By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
Down Arrow Button Icon
July 24, 2016, 12:50 PM ET
Photograph by Bloomberg via Getty Images

A version of this post originally appeared in the Cyber Saturday edition of Data Sheet, Fortune’s daily tech newsletter.

You know how they say most crime victims know their attacker? Two incidents this week suggest this holds true in the case of cyber-crime too.

The culprit in both cases was none other than Apple — not some sketchy Android app created who-knows-where. It turns out the iPhone’s software contains a “very high severity issue” that could let hackers steal passwords with nothing more than a text message. Meanwhile, a second vulnerability allows snoops to exploit FaceTime and listen in on your calls.

Apple has issued patches for both problems but this won’t help unless you, and this is probably worth shouting: UPDATE YOUR SOFTWARE. After all, those update notifications on your phone aren’t there for nothing.

The Apple incidents are also a reminder of the value of bug bounty programs that companies use to pay people to expose their software flaws. It might cost firms a tad of money and embarrassment, but it’s infinitely better than letting bad guys find the flaws first. If you have doubts, take it from Google’s former head of spam, who brought up bug bounties in the context of a clever phone scam:

Bug bounties are a good idea, part 927: https://t.co/32VMIvrH9x

— Matt Cutts (@mattcutts) July 22, 2016

Ironically, Apple is alone among major tech companies in not offering a bug bounty program. While everyone from Uber to the Pentagon is offering bounties these days, Apple remains a hold-out. (The FaceTime and message vulnerabilities were reported instead by employees at Cisco and SalesForce – their respective warnings are here and here).

This week’s news may increase the pressure on Apple to finally create a bounty program of its own. But as the New York Times reported in March, the company might have a hard time doing so:

Some security researchers said no bounty Apple could offer now would match the reward they could expect from the underground market.Apple has waited so long that the black market for its flaws has become extremely lucrative, perhaps making any bug bounty program the company would create seem late to the game.

Finally, a bit of personal news: I’m thrilled to say I’m formally teaming up with my colleague Robert Hackett to build up Fortune’s cyber-security coverage, including on our Cyber Saturday newsletter.

Enjoy the rest of your weekend — and download those updates!

 

About the Author
Jeff John Roberts
By Jeff John RobertsEditor, Finance and Crypto
LinkedIn iconTwitter icon

Jeff John Roberts is the Finance and Crypto editor at Fortune, overseeing coverage of the blockchain and how technology is changing finance.

See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

The startup looking to solve health care’s fax machine problem
NewslettersTerm Sheet
The startup looking to solve health care’s fax machine problem
By Allie GarfinkleApril 3, 2026
1 hour ago
With an IPO on the horizon, OpenAI needs to own the narrative. Solution? Buy a tech talk show
NewslettersFortune Tech
With an IPO on the horizon, OpenAI needs to own the narrative. Solution? Buy a tech talk show
By Alexei OreskovicApril 3, 2026
2 hours ago
Photo of Sundar Pichai
InnovationGoogle
Google CEO Sundar Pichai says we’re just a decade away from a new normal of extraterrestrial data centers
By Sasha RogelbergApril 3, 2026
3 hours ago
Image showing multiple computer screens with code.
CybersecuritySecurity
Mercor, a $10 billion AI startup that works with companies including OpenAI and Anthropic, confirms major data breach
By Beatrice NolanApril 2, 2026
18 hours ago
picture of the word "solana"
CryptoCryptocurrency
Latest crypto hack sees thieves make off with $280 million from Solana DeFi platform Drift
By Carlos GarciaApril 2, 2026
18 hours ago
Jack Dorsey and Roelof Botha think AI can make middle management obsolete 
AIBlock
Jack Dorsey and Roelof Botha think AI can make middle management obsolete 
By Jacqueline MunisApril 2, 2026
20 hours ago

Most Popular

Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns
Real Estate
Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns
By Fortune EditorsApril 2, 2026
1 day ago
Major 4-day workweek study suggests that when we work 5 days we spend one doing basically nothing
Success
Major 4-day workweek study suggests that when we work 5 days we spend one doing basically nothing
By Fortune EditorsApril 2, 2026
21 hours ago
Current price of oil as of April 2, 2026
Personal Finance
Current price of oil as of April 2, 2026
By Fortune EditorsApril 2, 2026
22 hours ago
Paul Krugman smacks down Trump speech with argument that $4 gas is ‘less than half’ of the Hormuz hit. Here’s what he’s talking about
Economy
Paul Krugman smacks down Trump speech with argument that $4 gas is ‘less than half’ of the Hormuz hit. Here’s what he’s talking about
By Fortune EditorsApril 2, 2026
17 hours ago
Current price of gold as of April 1, 2026
Personal Finance
Current price of gold as of April 1, 2026
By Fortune EditorsApril 1, 2026
2 days ago
Deutsche Bank asked AI if it’s true that AI will solve the economy’s inflation problems. The robots answered
Economy
Deutsche Bank asked AI if it’s true that AI will solve the economy’s inflation problems. The robots answered
By Fortune EditorsApril 1, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.