• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

As CEO of the $96 billion Sam’s Club, Latriece Watkins is testing her mettle at the warehouse retailer that produced CEOs for Walmart, Target, and Walgreens

2

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

3

As AI slashes white-collar jobs, Salesforce CEO Marc Benioff says almost no one is being hired—except in sales

1

As CEO of the $96 billion Sam’s Club, Latriece Watkins is testing her mettle at the warehouse retailer that produced CEOs for Walmart, Target, and Walgreens

2

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

3

As AI slashes white-collar jobs, Salesforce CEO Marc Benioff says almost no one is being hired—except in sales
MPWMost Powerful Women

Female CEOs Have a 1 in 4 Chance of Being Targeted by Activist Investors

By
Valentina Zarya
Valentina Zarya
Down Arrow Button Icon
By
Valentina Zarya
Valentina Zarya
Down Arrow Button Icon
August 16, 2016, 2:54 PM ET
Profile Of PepsiCo Chairperson and CEO Indira Nooyi,
Photograph by Pradeet Gaur—Mint Hindustan Times via Getty Images

Indra Nooyi. Ellen Kullman. Meg Whitman. Irene Rosenfeld. What do they all have in common?

Each woman runs, or has run, a Fortune 500 company—PepsiCo, Dupont, Hewlett-Packard, and Mondelez, respectively—and each one has been a target of shareholder activism.

According to a new study from Arizona State University’s W.P. Carey School of Business, that activist connection is no coincidence. Indeed, researchers found that, all else being equal, female CEOs have a 27% likelihood of facing activism at some point in their careers. Practically speaking, that means one out of every four women who take the helm of a major public company will have to deal with an activist investor. For male CEOs, on the other hand, the likelihood is basically zero, said ASU lead researcher Christine Shropshire.

Subscribe to the Broadsheet, Fortune’s daily newsletter on the world’s most powerful women.

Shropshire looked at Fortune 1000 companies between 2003 to 2013 and noted the genders of CEOs who saw activist proposals during their tenure. “Controlling for other reasons investors target certain firms, our models show that gender alone explains significant activism specifically toward female CEOs,” she said in a statement.

“Female leadership is often stereotyped as interactive, collaborative and engagement-oriented, while male leadership is typically categorized as authoritative and powerful,” Shropshire noted, adding that one potential reason women are more likely to come under fire is because activist investors think they’ll be able to sway them more easily.

Another possible explanation: The “glass cliff” theory posits that women are more likely to get the top job when a company is in trouble. Activists who buy into that idea may already be primed to see something amiss with a company when it’s run by a woman. “There have been several previous studies that find a negative market reaction to the appointment of a female CEO,” Shropshire noted. Activist attention may simply be an extension of the same trend.

Fortune‘s Pattie Sellers, however, has a different thesis—at least when it comes to one activist investor in particular. Last year, Sellers speculated that perhaps Trian Partners’ Nelson Peltz, who has gone after Nooyi, Kullman, and Rosenfeld, zeros in on female CEOs because they’re actually “tougher” targets and better sparring partners than men.

In January 2015, Sellers wrote: “The female chiefs whom Peltz has targeted are indeed tough and formidable bosses. Kullman, Nooyi and Rosenfeld grew up as star student-athletes (Kullman and Rosenfeld played basketball; Nooyi competed in cricket in her native India) and became first-generation glass ceiling busters and fiercely competitive business leaders.”

Whatever the reason, activists seem to be missing one important piece of research: Female chiefs consistently outperform their male counterparts.

About the Author
By Valentina Zarya
See full bioRight Arrow Button Icon

Latest in MPW

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in MPW

Why Meta hired Dina Powell McCormick
NewslettersMPW Daily
Why Meta hired Dina Powell McCormick
By Ellie AustinMay 29, 2026
15 hours ago
Meet the Black women on Fortune’s Most Powerful Women list shaping business leadership
MPWMost Powerful Women
Meet the Black women on Fortune’s Most Powerful Women list shaping business leadership
By Cheyann HarrisMay 29, 2026
17 hours ago
whitmer
MPWElections
Gretchen Whitmer said she wasn’t running for president. That lasted until lunch
By Joey Cappelletti and The Associated PressMay 29, 2026
18 hours ago
Los Angeles Mayor Karen Bass seeks reelection following term mired with wildfire and homelessness: ‘I haven’t always got it right’
North AmericaLos Angeles
Los Angeles Mayor Karen Bass seeks reelection following term mired with wildfire and homelessness: ‘I haven’t always got it right’
By The Associated Press and MIchael R. BloodMay 29, 2026
18 hours ago
jill
MPWElections
Jill Biden on that debate performance: ‘Is he short-circuiting? Is this a stroke?’
By Darlene Superville and The Associated PressMay 29, 2026
19 hours ago
t
CommentaryCoding
Girls Who Code CEO: 70% of teen girls want to work in cybersecurity. We’re losing them before they start
By Tarika BarrettMay 29, 2026
20 hours ago

Most Popular

As CEO of the $96 billion Sam’s Club, Latriece Watkins is testing her mettle at the warehouse retailer that produced CEOs for Walmart, Target, and Walgreens
Magazine
As CEO of the $96 billion Sam’s Club, Latriece Watkins is testing her mettle at the warehouse retailer that produced CEOs for Walmart, Target, and Walgreens
By Emma HinchliffeMay 27, 2026
3 days ago
Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
Success
Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
By Preston ForeMay 21, 2026
9 days ago
As AI slashes white-collar jobs, Salesforce CEO Marc Benioff says almost no one is being hired—except in sales
Success
As AI slashes white-collar jobs, Salesforce CEO Marc Benioff says almost no one is being hired—except in sales
By Emma BurleighMay 28, 2026
2 days ago
UBS says Ron DeSantis has a problem with his plan to help 92% of homeowners save on property taxes: His own state's data
Personal Finance
UBS says Ron DeSantis has a problem with his plan to help 92% of homeowners save on property taxes: His own state's data
By Nick LichtenbergMay 28, 2026
2 days ago
Researchers let AI models run a simulated society. Claude was the safest—and Grok committed 180 crimes and went extinct within 4 days
AI
Researchers let AI models run a simulated society. Claude was the safest—and Grok committed 180 crimes and went extinct within 4 days
By Jake AngeloMay 28, 2026
2 days ago
Current price of oil as of May 29, 2026
Personal Finance
Current price of oil as of May 29, 2026
By Joseph HostetlerMay 29, 2026
19 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.