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TechCitigroup

Citigroup and AT&T End Battle Over Customer Loyalty Program

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August 22, 2016, 7:21 PM ET
Pedestrians walk by the Citigroup Center San Francisco.
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Citigroup (C) and AT&T (T)have ended a court battle over whether the “AT&T thanks” customer loyalty program infringed Citigroup’s trademark in the phrase “thankyou.”

According to a Monday filing with a Manhattan federal court, the companies have dropped claims against each other with prejudice, meaning they cannot be brought again.

Citigroup sued AT&T in June, calling “AT&T thanks” too similar to the “thankyou” that the New York-based bank had used since 2004 on its own customer programs.

AT&T countered that Citigroup has no monopoly over the word “thanks” and sought a court order to that effect.

The resolution may help preserve a relationship between Citigroup and AT&T dating to 1998 that includes 1.7 million U.S. customers with co-branded credit cards.

“We have decided not to pursue this matter any further and look forward to continuing to work with AT&T,” Citigroup spokeswoman Jennifer Bombardier said in a statement.

AT&T did not immediately respond to requests for comment.

The case was dropped 11 days after U.S. district Judge Katherine Forrest in Manhattan rejected Citigroup’s request for a preliminary injunction against “AT&T thanks.”

She said Citigroup did not show that “AT&T thanks” would necessarily confuse customers or cause it irreparable harm, though “AT&T thanks” and “thankyou” share some letters and pronunciation, and both “convey a message of gratitude.”

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