• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Current price of oil as of July 1, 2026

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Current price of oil as of July 1, 2026
Leadershipfortune unfiltered

Here’s What Twilio CEO Jeff Lawson Learned at Amazon.com

By
Aaron Task
Aaron Task
Down Arrow Button Icon
By
Aaron Task
Aaron Task
Down Arrow Button Icon
August 29, 2016, 8:00 AM ET
U.S. Markets React To UK Referendum On EU Membership
NEW YORK, NY - JUNE 23: Twilio Inc. founder and CEO Jeff Lawson (C, in glasses) reacts after ringing the opening bell to celebrate Twilio's initial public offering, at the New York Stock Exchange, June 23, 2016 in New York City. Financial markets are bracing for the outcome of Thursday's historic 'Brexit' referendum, where Britons will head to the polls to decide whether the United Kingdom should remain in the European Union. (Photo by Drew Angerer/Getty Images)Drew Angerer — Getty Images
Add Fortune on Google for similar content.

When Twilio (TWLO) went public in June, the paper value of CEO and co-founder Jeff Lawson’s stake was reportedly about $130 million. Since then, Twilio’s shares have surged 261%, making it the year’s third-best-performing IPO, according to IPO Monitor, and driving Lawson’s stake to near half a billion dollars.

But having massive paper wealth doesn’t seemed to have changed Lawson, at least not outwardly. The software executive says he gained perspective from founding three companies prior to Twilio, including one that he sold to a competitor that was set to go public in the late 1990s. Then the dot.com bubble burst and the company soon went bankrupt, vaporizing a lot of Lawson’s personal paper wealth in the process.

Listen to Fortune Unfiltered, Fortune’s podcast with the brightest leaders in business.

“My takeaway [from that] was to focus on things that are real… and have faith. If you focus on the true fundamentals of business—happy customers, revenue, good employees—good things will happen,” Lawson tells me in the latest episode of Fortune Unfiltered.

Focusing on those fundamentals is one reason Twilio has avoided what Lawson calls “the perk war” in Silicon Valley.

“We have competitive compensation but I’d rather have employees who self-select because they’re excited about the job at hand, rather than having people join the company because they’re excited about the 30 beers on tap or fancy lunches,” he says. “I’m not judging—it’s cool, but it spirals out of control, and companies spend a lot of money on those things. If an employee wants those things and it fulfills them, great, there are different companies to work for.”

You can listen to the episode below, and hear Lawson share his advice for startup executives dreaming of overseeing the next hot IPO, as well as his lessons from working at Amazon.com.

Whether it’s about his personal wealth or the company he’s leading, Lawson takes the long view—something of a rarity in the current corporate landscape, especially among public company execs who seem hell-bent on keeping Wall Street happy and “making the quarter.”

Maybe that’s because Twilio has only had one quarter as a publicly traded company and it “beat” expectations. Or maybe it’s because it took Twilio eight years to go from startup to its IPO. Or maybe, because in between the dot.com bust and co-founding Twilio, Lawson gained further perspective as the founding CTO of Stubhub.com and as one of the original product managers for Amazon Web Services.

At Amazon, Lawson says he learned critical lessons about focusing on customers and “building systems and processes that reinforce that customer-first point of view.”

He also learned to “focus on diligence in decision-making” at Amazon, including the practice of writing long-form memos versus relying on PowerPoint or other presentations.

See also: Amazon Tests a 30-Hour Work Week

“PowerPoint can be intellectually lazy—we’ve all built a PowerPoint five minutes before a meeting,” Lawson says. “When you put something in written prose form…it’s really good for the author to vet the idea and a great medium for collaboration—nobody collaborates in PowerPoint.”

As for his advice to other startup leaders, Lawson recommends “optimizing for maximum future flexibility,” so you’re able to manage even if the IPO market cools off, or if some macroeconomic event dramatically changes the landscape.

See also: IPO Market Is Worst Since the Financial Crisis

In other words, rather than raising funds at the highest level possible or “giving terms to investors that tie your hands,” Lawson’s recommendation is for entrepreneurs to “focus on the long term and make sure, if you’re committed to [going public], all the decisions you make leading up to the event of an IPO should help you maintain that long-term focus and maximum flexibility for the future.”

Lawson also has some interesting perspective on the IPO process itself, calling it “sort of a vacation from the real work of building a company.”

“Nobody in the world truly understands how IPOs really work,” he boldly suggests. “It’s as much a mystery to Wall Street as everyone else.”

About the Author
By Aaron Task
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Leadership

The true cost of Donald Trump’s $2.2 billion year
NewslettersCEO Daily
The true cost of Donald Trump’s $2.2 billion year
By Diane BradyJuly 2, 2026
3 hours ago
Today, Emily Blunt is worth $80 million thanks to her Hollywood career—but she actually wanted to be a UN Spanish translator on $80K
SuccessCareers
Today, Emily Blunt is worth $80 million thanks to her Hollywood career—but she actually wanted to be a UN Spanish translator on $80K
By Orianna Rosa RoyleJuly 2, 2026
6 hours ago
Trump’s 927-page disclosure is just a normal Tuesday for direct indexing and crypto wealth managers
InvestingDonald Trump
Trump’s 927-page disclosure is just a normal Tuesday for direct indexing and crypto wealth managers
By Catherina GioinoJuly 1, 2026
15 hours ago
How foodservice giant Sodexo is embracing AI and robotics to reshape the kitchen
NewslettersCIO Intelligence
How foodservice giant Sodexo is embracing AI and robotics to reshape the kitchen
By John KellJuly 1, 2026
20 hours ago
U.S. Polo Assn. CEO J. Michael Prince
SuccessThe Promotion Playbook
U.S. Polo Assn. CEO was flat-out told he wasn’t right for a promotion—so he ‘outworked’ anyone else who wanted the job for 6 months straight until they changed their mind
By Orianna Rosa RoyleJuly 1, 2026
22 hours ago
Nikesh Arora, chief executive officer at Palo Alto Networks
SuccessJobs
CEO of $248 billion cybersecurity company says workers are about to face a ‘Darwinian moment’ thanks to AI: Evolve or get cut
By Emma BurleighJuly 1, 2026
22 hours ago

Most Popular

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
By Marco Quiroz-GutierrezJuly 1, 2026
1 day ago
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
7 days ago
Current price of oil as of July 1, 2026
Personal Finance
Current price of oil as of July 1, 2026
By Joseph HostetlerJuly 1, 2026
1 day ago
The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win
Newsletters
The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win
By Diane BradyJuly 1, 2026
1 day ago
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
By Preston ForeJune 27, 2026
5 days ago
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
Success
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
By Sydney LakeJune 29, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.