• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Audi

Why Audi Is Launching an Electric Car Race Team

By
Kirsten Korosec
Kirsten Korosec
Down Arrow Button Icon
By
Kirsten Korosec
Kirsten Korosec
Down Arrow Button Icon
September 2, 2016, 2:21 PM ET
FIA Formula E 2016/2017
ABT Schaeffler FE02Courtesy of Audi AG

Formula E, a class of auto racing that uses only electric-powered cars, has landed another automaker. Audi AG, which has sponsored a team since Formula E’s inaugural season in 2014, will enter its own factory team into the racing series next year.

The German automaker said Friday it is expanding its partnership with Formula E Team ABT Schaeffler Audi Sport in the upcoming third season, which kicks off October 9 in Hong Kong. Audi also announced plans to launch its own factory-backed motorsport program for the 2017-2018 season.

The move follows Audi increasing investment in electric passenger vehicles.

“By 2025, every fourth Audi should be an electric vehicle,” Dr. Stefan Knirsch, a member of Audi’s board of management, said in a statement. “The first model for this is planned to be an SUV we’re going to present in 2018. In the light of these plans, adapting our motorsport program and taking up a commitment in a fully electric racing series is only a logical move.”

Audi has used motorsport to test and develop new technologies that were subsequently used in production, according to Dr. Wolfgang Ullrich, Audi’s head of motorsport.

Formula E is an all-electric urban racing series that was launched as a test bed for research and development around electric vehicles to generate interest in the cars, and to promote clean energy and sustainability. The global racing series is overseen by the Fédération Internationale de l’Automobile, the same body that organizes Formula One. Formula E travels to 10 cities.

You can legally drive this single-seat race car on the road:

Early skepticism about the racing series has faded as more automakers announce plans to either sponsor teams or enter their own factory teams.

Jaguar Land Rover has a team racing in Formula E’s upcoming season, the first time the British automaker has had a motorsport team since it left Formula One more than a decade ago.

Faraday Future, the electric car startup backed by Chinese billionaire Jia Yueting, also announced a partnership with Dragon Racing, a team owned by Jay Penske that races in the FIA Formula E Championship. Faraday Future will be a core technical partner and title sponsor of the team owned by Penske, a media and publishing entrepreneur who has deep roots in professional racing.

About the Author
By Kirsten Korosec
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

workers
AIdisruption
A Yale economist says AGI won’t automate most jobs—because they’re not worth the trouble
By Nick LichtenbergApril 4, 2026
14 minutes ago
MUSCAT, OMAN - Locals visit Muscat Anchorage near the Strait of Hormuz on March 30, 2026 in Muscat, Oman. Several Chinese-owned vessels were reportedly able to transit the Strait of Hormuz today, the day after U.S. President Donald Trump said Iran would allow 20 ships to cross through the vital waterway. (Photo by Elke Scholiers/Getty Images)
EnergyIran
Iran’s military may be decimated, but it’s winning the energy war as it controls who gets cargoes through the Strait of Hormuz
By Jordan BlumApril 4, 2026
1 hour ago
rick steves holds american flag
PoliticsTaxes
Travel guru Rick Steves is happy to pay more taxes
By Catherina GioinoApril 3, 2026
9 hours ago
Artemis II’s moonbound astronauts capture Earth’s brilliant blue beauty as they travel more than 110,000 miles from home
InnovationNASA
Artemis II’s moonbound astronauts capture Earth’s brilliant blue beauty as they travel more than 110,000 miles from home
By Marcia Dunn and The Associated PressApril 3, 2026
9 hours ago
Checking a bag on United Airlines now costs $10 more as Iran war sends jet fuel costs up nearly 100% in major hubs
Travel & LeisureAir Travel
Checking a bag on United Airlines now costs $10 more as Iran war sends jet fuel costs up nearly 100% in major hubs
By Rio Yamat and The Associated PressApril 3, 2026
10 hours ago
At least one crew member still missing after Iran shoots down 2 U.S. aircraft while Trump says ‘it’s war’
PoliticsIran
At least one crew member still missing after Iran shoots down 2 U.S. aircraft while Trump says ‘it’s war’
By Sam Mednick, Konstantin Toropin, Seung Min Kim and The Associated PressApril 3, 2026
10 hours ago

Most Popular

Google CEO Sundar Pichai says we’re just a decade away from a new normal of extraterrestrial data centers
Innovation
Google CEO Sundar Pichai says we’re just a decade away from a new normal of extraterrestrial data centers
By Fortune EditorsApril 3, 2026
23 hours ago
Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns
Real Estate
Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns
By Fortune EditorsApril 2, 2026
2 days ago
The Walmart billionaires next door: Quiet backlash is brewing against the heirs who remade the retailer’s hometown
Magazine
The Walmart billionaires next door: Quiet backlash is brewing against the heirs who remade the retailer’s hometown
By Fortune EditorsApril 3, 2026
1 day ago
Major 4-day workweek study suggests that when we work 5 days we spend one doing basically nothing
Success
Major 4-day workweek study suggests that when we work 5 days we spend one doing basically nothing
By Fortune EditorsApril 2, 2026
2 days ago
Current price of oil as of April 3, 2026
Personal Finance
Current price of oil as of April 3, 2026
By Fortune EditorsApril 3, 2026
19 hours ago
Current price of silver as of Friday, April 3, 2026
Personal Finance
Current price of silver as of Friday, April 3, 2026
By Fortune EditorsApril 3, 2026
19 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.