• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Current price of oil as of July 1, 2026

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Current price of oil as of July 1, 2026
TechFortune 500

All the News You Need to Know From Apple’s Big Event

By
Rachel King
Rachel King
Down Arrow Button Icon
By
Rachel King
Rachel King
Down Arrow Button Icon
September 7, 2016, 10:35 AM ET
Apple Introduces Two New iPhone Models At Product Launch
Photograph by Justin Sullivan — Getty Images
Add Fortune on Google for similar content.

Summer is over, Labor Day is behind us, and it’s back to school season. It’s also that time of year for another big media blitz from Apple.

As always, expectations are high for the tech giant, and not all secrets have been that well kept. Nevertheless, there are always a few surprises from CEO Tim Cook and company.

Here’s everything you need to know—via Fortune, Time, and Money—from Apple’s (AAPL) invite-only extravaganza in San Francisco on Wednesday.

(Keep checking back for more news as we’ll be updating this page during and after the livestream.)

 

  • How the Newest Wearables From Apple and Fitbit Set Up a Fitness Battle
  • Here’s Why Bringing Pokémon Go to Apple Watch Is Brilliant
  • Apple’s New Smart Home Platform Has This One Big Flaw
  • Apple Says Jet Black iPhone 7 Could Scratch and Might Need a Case
  • Apple’s Beats Deal Comes Into Focus After iPhone 7 Loses Headphone Jack
  • This Apple Watch Update Could Save Your Life
  • Apple Made 2 Surprising Moves With the New iPhone 7
  • The Man Behind Super Mario Explains Nintendo’s New iPhone Game
  • How Apple’s Headphone Jack Change Could Affect Square
  • How the iPhone 7 Could Get Apple’s Stock Price Moving Again
  • Where to Get the Best Deal on the New iPhone 7
  • Here’s What Apple Didn’t Announce at its iPhone Event
  • Here’s What Pro Photographers Love About the New iPhone 7
  • The 5 Biggest Things Apple Just Announced
  • Apple Cuts the Cord With New Wireless ‘AirPods’
  • Here’s When You Can Get Your Hands on Apple iOS 10
  • This Is When Apple Pay Will Arrive in Japan
  • 7 Great Wireless Headphones for Your iPhone 7
  • What You Need to Know About the New iPhone 7 and iPhone 7 Plus
  • Apple Challenges Microsoft and Google With This New iWork Feature
  • Nintendo Is Finally Bringing Super Mario to Apple Devices
  • Pokémon Go Coming to Apple Watch by End of Year
  • Apple Added This Highly Desired Feature to the New Apple Watch
  • Apple’s App Store Has Achieved 140 Billion Downloads
  • Apple Music Hits 17 Million Paid Subscribers
  • Oops! Amazon Ruins Apple’s iPhone Surprise
  • Here’s How to Watch Apple’s Big Event on September 7
  • Apple Store Goes Down in Anticipation of Big Event
  • Apple Sends Out Invites for Special iPhone Event On Sept. 7
  • Apple Event Preview: Get Ready for a New iPhone
  • iPhone 7 Rumor Roundup: Release Date, Features, and More
  • What to Expect From Apple’s Big iPhone Event This Week
  • Here’s Why Wall Street Isn’t Excited About a New iPhone
  • Why Many Looking Are Past iPhone 7 to Next Year’s iPhone 8
  • NBD. It’s Just Another iPhone.
  • Here’s the Best Evidence Yet That a New Apple Watch Is Launching Soon
  • Why Apple’s Headphone Jack Change Isn’t That Big of a Deal
  • These Are the New Products Apple Is Rumored to Reveal at the Annual September Event
  • Why You Shouldn’t Buy Any Apple Products Right Now
  • How to Sell Your Old iPhone for the Most Money and Least Hassle
  • 5 Awesome Smartphones to Consider as Alternatives to the iPhone 7
About the Author
By Rachel King
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Jason Lemkin
Successwork-life balance
This investor won’t back startups unless staff are in the office 6 days a week: ‘Not because I don’t have empathy, because they’re going to fail’
By Preston ForeJuly 2, 2026
2 hours ago
Trump stopped talking about these media stocks, but his portfolio didn’t stop trading them
InvestingDonald Trump
Trump stopped talking about these media stocks, but his portfolio didn’t stop trading them
By Mia OsmonbekovJuly 2, 2026
2 hours ago
m
CommentaryManufacturing
McKinsey chairs: Building a more resilient industrial base may require $2 trillion in investment
By Eric Kutcher and Shubham SinghalJuly 2, 2026
2 hours ago
Meta’s cloud compute reports: Why build AI data centers in a cornfield when Saudi Arabia has cheap oil and cheaper power?
Big TechMeta
Meta’s cloud compute reports: Why build AI data centers in a cornfield when Saudi Arabia has cheap oil and cheaper power?
By Catherina GioinoJuly 2, 2026
4 hours ago
Scott Bessent, US treasury secretary, during an Economic Club of New York (ECNY) event in New York, US, on Tuesday, June 23, 2026.
Economynational debt
Elon Musk says AI is the only way to fix the $40 trillion U.S. debt crisis—but a new study says even the most optimistic scenario won’t fill the hole
By Eleanor PringleJuly 2, 2026
6 hours ago
A test of Anduril's Altius drone.
NewslettersTerm Sheet
Defense tech could be entering its awkward teenage years. Is the boom a bubble?
By Allie GarfinkleJuly 2, 2026
6 hours ago

Most Popular

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
By Marco Quiroz-GutierrezJuly 1, 2026
1 day ago
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
7 days ago
Current price of oil as of July 1, 2026
Personal Finance
Current price of oil as of July 1, 2026
By Joseph HostetlerJuly 1, 2026
1 day ago
Trump got a $78K pension from the Screen Actors Guild in 2025 because he appeared in Home Alone 2 in 1992
Politics
Trump got a $78K pension from the Screen Actors Guild in 2025 because he appeared in Home Alone 2 in 1992
By Sasha RogelbergJuly 1, 2026
1 day ago
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
By Preston ForeJune 27, 2026
5 days ago
CEO of $248 billion cybersecurity company says workers are about to face a ‘Darwinian moment’ thanks to AI: Evolve or get cut
Success
CEO of $248 billion cybersecurity company says workers are about to face a ‘Darwinian moment’ thanks to AI: Evolve or get cut
By Emma BurleighJuly 1, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.