• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
MPWMost Powerful Women

GoldieBlox’s Awesome New YouTube Show Teaches Girls to Hack Their Toys

By
Valentina Zarya
Valentina Zarya
Down Arrow Button Icon
By
Valentina Zarya
Valentina Zarya
Down Arrow Button Icon
September 8, 2016, 9:00 AM ET
Courtesy of GoldieBlox

There’s a new way to play.

On Thursday, GoldieBlox, the multimedia company known for its engineering toys targeted to girls, announced Toy Hackers, new YouTube series that teaches kids to hack their playthings.

The show will be hosted by video blogger Simone Giertz, the self-proclaimed “queen of shitty robots.” Giertz has made a name for herself by building and then testing out—on camera—robots that, well, don’t exactly do what they’re supposed to do (think: a sandwich robot that gets peanut butter everywhere but the bread). Other creations include an alarm clock that slaps its owner awake, a lipstick applicator, and a shampooing assistant.

The show will follow a group of female engineers known as the Toy Hackers Secret Society as they assign action figures “missions” that involve solving everyday problems with new inventions. Each episode will include a step-by-step guide, hosted by Giertz, to building the creations featured on the show.

In the first two episodes, the hackers make a homemade speaker and a pulley system (how else can kids reach the candy on the top shelf?). All of the show’s inventions can be made with household items like marbles, paper towel rolls, and plastic cups.

“It’s about showing kids that they can shape the world around them,” says Giertz of the series, “and empowering them to build things and to create things.”

Subscribe to the Broadsheet, Fortune’s daily newsletter on the world’s most powerful women.

While both genders are welcome to watch Toy Hackers and build its inventions, there is an obvious tilt towards girls, says Giertz, because “engineering is still very, very unbalanced between the genders.”

“We teach girls to be careful and I think in many cases this is a huge hurdle,” she says. In her own case, the 25-year-old says she didn’t learn how to code until she was 22 because of a fear of failure. “Why did I think that I can’t do this? Where does that come from?”

The goal of the show, aside from encouraging girls to experiment with engineering at a younger age, is to provide them with role models, says Giertz. “There’s a big difference when someone is the same gender as you. It helps get rid of those assumptions of ‘I can’t do this.'”

Click here to watch the first episode of Toy Hackers.

About the Author
By Valentina Zarya
See full bioRight Arrow Button Icon

Latest in MPW

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in MPW

The short, uneasy tenure of Pam Bondi
NewslettersMPW Daily
The short, uneasy tenure of Pam Bondi
By Emma HinchliffeApril 3, 2026
6 minutes ago
Olympic champion Eileen Gu’s advice for women seeking her heights of career success: Don’t be a small fish in a big pond, ‘Create your own pond’
MPWMost Powerful Women
Olympic champion Eileen Gu’s advice for women seeking her heights of career success: Don’t be a small fish in a big pond, ‘Create your own pond’
By Emma HinchliffeMarch 31, 2026
3 days ago
Can Sheryl Sandberg’s Lean In take on tradwives and the manosphere?
NewslettersMPW Daily
Can Sheryl Sandberg’s Lean In take on tradwives and the manosphere?
By Emma HinchliffeMarch 27, 2026
7 days ago
Influencer Alix Earle turned her worst insecurity into her first brand. This is her plan to monetize her 14 million followers and make it last
MPWMost Powerful Women
Influencer Alix Earle turned her worst insecurity into her first brand. This is her plan to monetize her 14 million followers and make it last
By Emma HinchliffeMarch 26, 2026
8 days ago
The youngest-ever female CEO of a Fortune 500 company is fighting Trump’s cuts to keep Medicaid strong
MagazineCentene
The youngest-ever female CEO of a Fortune 500 company is fighting Trump’s cuts to keep Medicaid strong
By Diane BradyMarch 24, 2026
10 days ago
Three Asias, three different playbooks: How PepsiCo’s Anne Tse views the world’s fastest-growing snack market
AsiaPepsiCo
Three Asias, three different playbooks: How PepsiCo’s Anne Tse views the world’s fastest-growing snack market
By Nicholas GordonMarch 20, 2026
14 days ago

Most Popular

Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns
Real Estate
Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns
By Fortune EditorsApril 2, 2026
1 day ago
Major 4-day workweek study suggests that when we work 5 days we spend one doing basically nothing
Success
Major 4-day workweek study suggests that when we work 5 days we spend one doing basically nothing
By Fortune EditorsApril 2, 2026
23 hours ago
Current price of oil as of April 2, 2026
Personal Finance
Current price of oil as of April 2, 2026
By Fortune EditorsApril 2, 2026
1 day ago
Paul Krugman smacks down Trump speech with argument that $4 gas is ‘less than half’ of the Hormuz hit. Here’s what he’s talking about
Economy
Paul Krugman smacks down Trump speech with argument that $4 gas is ‘less than half’ of the Hormuz hit. Here’s what he’s talking about
By Fortune EditorsApril 2, 2026
19 hours ago
Current price of gold as of April 1, 2026
Personal Finance
Current price of gold as of April 1, 2026
By Fortune EditorsApril 1, 2026
2 days ago
Deutsche Bank asked AI if it’s true that AI will solve the economy’s inflation problems. The robots answered
Economy
Deutsche Bank asked AI if it’s true that AI will solve the economy’s inflation problems. The robots answered
By Fortune EditorsApril 1, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.