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As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

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As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

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Mark Zuckerberg feeds his cows macadamia nuts and beer to create the 'highest-quality beef in the world' on his $300 million estate in Hawaii

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MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
gig economy

No One Knows How Big the Gig Economy Really Is

By
Anne VanderMey
Anne VanderMey
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By
Anne VanderMey
Anne VanderMey
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September 15, 2016, 12:00 PM ET
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In the era of Uber, Lyft, Postmates, and TaskRabbit, tens of millions of us, particularly millennials, were supposed to be living in a gig economy by now. How’s that working out? Depends on which numbers you look at.

The number of people who say they hold multiple jobs has declined as a share of total workers over the past decade. That seems to belie the ascendance of gig work. But not all freelancers consider their side hustles additional jobs, Harvard’s Lawrence Katz and Princeton’s Alan Krueger have pointed out, making gig economy work somewhat inscrutable.

Some clarification may be on the way: This summer the Commerce Department proposed a new definition for “digital matching firms,” including Uber, Etsy eBay (EBAY), and more. The first step toward understanding the new work world will be finding out how different it really is from the old one.

A version of this article appears in the September 15, 2016 issue of Fortune with the headline “Making Sense of the New World of Work.”

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