• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI

2

Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 

3

Meet the 20-year-old CEO who launched a company in high school to solve Gen Z's entry-level job crisis

1

Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI

2

Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 

3

Meet the 20-year-old CEO who launched a company in high school to solve Gen Z's entry-level job crisis
TechGoogle

Everything You Need to Know About Google Allo’s Privacy Backlash

Robert Hackett
By
Robert Hackett
Robert Hackett
Down Arrow Button Icon
Robert Hackett
By
Robert Hackett
Robert Hackett
Down Arrow Button Icon
September 22, 2016, 5:44 PM ET
Inside The Google I/O Developers Conference
Sundar Pichai, senior vice president of products for Google Inc., speaks during the Google I/O Annual Developers Conference in San Francisco, California, U.S., on Thursday, May 28, 2015. Google Inc. unveiled payment services, security upgrades and access to HBO movies and shows for its popular Android software, seeking to push back against growing competition from rivals such as Apple Inc. Photographer: David Paul Morris/Bloomberg via Getty ImagesDavid Paul Morris—Bloomberg via Getty Images

Google debuted Allo, a chat app featuring a virtual assistant that applies the company’s search smarts to messaging, to mixed reviews on Wednesday.

Many reviewers showed mild, if underwhelmed interest in the new tool. “This is fine,” wrote Dieter Bohn at The Verge. It’s an “early-adopter curiosity that is fun to explore, but still miles from useful,” said Nathan Olivarez-Giles at the Wall Street Journal. “Unremarkable,” though the virtual assistant is a “step up on Cortana and Siri,” PCWorld’s Mark Hachman commented in comparing it to rival virtual assistants.

Meanwhile, privacy advocates took a much harder line against Google’s creation. They bashed the service for failing to employ end-to-end encryption, a feature that secures conversations from hackers and Feds, by default. Further, they slammed Google (GOOG) for backtracking on its previous promise to only store data fleetingly, instead of retaining chat logs indefinitely (until a user chooses to delete them).

Get Data Sheet, Fortune’s technology newsletter.

Here’s what you need to know about Google Allo’s privacy controversy.

Google hears you:

As aforementioned, Allo does not end-to-end encrypt chats by default. For the most vocal privacy advocates, this is a non-starter. It means that standard conversations on Google Allo are read, not only by users and their recipients, but by Google’s virtual assistant. This choice, in privacy proponents’ view, is unsettling—and it adds a potential point of vulnerability into the design: Google’s servers (as secure as they may be).

What is #Allo? A Google app that records every message you ever send and makes it available to police upon request. https://t.co/EdPRC0G7Py

— Edward Snowden (@Snowden) September 21, 2016

To Google this is a plus. By not encrypting chats end-to-end —which would effectively lock out parties not sending or receiving a given message—Google is able to run its artificial intelligence wizardry on your conversations to better suggest replies, relevant Web search results, info an upcoming flights and planned events, and the occasional joke. Access to chat data allows the company to build smarter AI products, presumably hooking more users, generating “stickiness,” and adding still more ways to make money for the mothership. For the search giant, it’s a virtuous cycle.

How to stay undercover:

Allo’s design makes it easier for federal investigators and spies to obtain your data. That threat became more pronounced after Google backed down from its previous promise not to store people’s chat data for long on its servers. Now the company says it will keep chat logs indefinitely to improve its service, as The Verge has pointed out. You do have the option to wipe the records, which is nice—but it would be better, others argue, if the app asked you from the start where and for how long you prefer to store your data. (On your device or on Google’s remote servers? A day or forever?)

What people want: tech companies not storing their chat logs. What tech companies give them — pointless bots. https://t.co/2ypCmFpRV0

— Matthew Green (@matthew_d_green) September 21, 2016

Allo does, however, offer an end-to-end encrypted chat option. It’s called “incognito mode,” after the Google Chrome mode that doesn’t store browser history. This feature allows you to chat discreetly, without worrying about a Google bot (or Fed, or hacker) digesting your every emoji, and it allows you to set a timer for self-destructing messages. Even better, the mode employs the widely lauded Signal protocol, an end-to-end encryption scheme also used in WhatsApp, by default, and in Facebook (FB) Messenger’s “secret conversations” mode. Not everything has to be on the record, necessarily.

Search, email, chat…:

Don’t get the wrong idea: Data sent via Allo are not entirely unencrypted. Allo scrambles messages sent between you and Google’s servers, and between those servers and recipients. Applying this security measure is far, far, far better than transmitting or storing chats in plaintext, which any interloper can snoop on. It’s fair to say no chat app would launch without such protection—it would be dead on arrival with consumers.

Free for download today: Google Mail, Google Maps, and Google Surveillance. That's #Allo. Don't use Allo. https://t.co/EdPRC0G7Py

— Edward Snowden (@Snowden) September 21, 2016

This really isn’t any different from the practices Google has in place for search and Gmail. With Allo, the company has translated its business model into a different medium: a mobile-only (for now) chat app. The company builds a tunnel between you and Google’s data centers, its machines read and log your private data and, in return, the company supplies digital assistance, pockets ad money, and complies with search warrants. If you consider this too invasive and wish to rebel, then you might take the opportunity to reconsider your use of Google’s services, generally.

Allo, or Goodbye?

Whether you decide to use Allo depends on how much you trust Google and what level of risk you’re willing to accept. It’s worth noting that you probably use plenty of services that aren’t end-to-end encrypted by default, like Facebook Messenger, Twitter direct messages, Slack, and Snapchat. If the encryption setup is a deal-breaker for you, you might wish to stick to one of the many competing chat apps that lacks an embedded bot but employs end-to-end encryption by default, like WhatsApp, Apple’s (AAPL) iMessage, or Signal. Otherwise, consider keeping Allo’s incognito mode always booted up.

One final criticism that Allo’s detractors have raised: The app may train people to prefer an AI assistant over the added privacy of an end-to-end encrypted chat. For those concerned about the continuously challenged legal status of strong, end-to-end encryption in the U.S. and elsewhere, this design choice seems a step backward.

About the Author
Robert Hackett
By Robert Hackett
Instagram iconLinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

A 45,000-person labor strike at Samsung’s memory chip plants could throw a wrench into the AI boom
EconomySamsung
A 45,000-person labor strike at Samsung’s memory chip plants could throw a wrench into the AI boom
By Catherina GioinoMay 17, 2026
3 hours ago
New NRG Energy CEO leans into growth with ‘bring your own power’ for the AI boom and affordability with ‘virtual power plants’
Energypower
New NRG Energy CEO leans into growth with ‘bring your own power’ for the AI boom and affordability with ‘virtual power plants’
By Jordan BlumMay 17, 2026
5 hours ago
AI poised to tilt job market leverage toward older workers
AIHiring
AI poised to tilt job market leverage toward older workers
By Victor Swezey and BloombergMay 16, 2026
12 hours ago
SpaceX heads into a record-shattering IPO with the ‘deepest moat that exists today’ as investors vow to ‘never bet against Elon’
InnovationIPOs
SpaceX heads into a record-shattering IPO with the ‘deepest moat that exists today’ as investors vow to ‘never bet against Elon’
By Jason MaMay 16, 2026
19 hours ago
tarot
AICulture
We talked to 12 tarot card readers who are using AI. They split in 2 camps, with big implications for the technology
By Ziv Epstein, Farnaz Jahanbakhsh, Vana Goblot and The ConversationMay 16, 2026
21 hours ago
liberman
Commentarystart-ups
We watched social media concentrate. The same thing is happening in AI, only at a deeper layer
By David Liberman and Daniil LibermanMay 16, 2026
22 hours ago

Most Popular

Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI
AI
Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI
By Jake AngeloMay 16, 2026
23 hours ago
Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 
Politics
Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 
By Jason MaMay 16, 2026
14 hours ago
Meet the 20-year-old CEO who launched a company in high school to solve Gen Z's entry-level job crisis
Future of Work
Meet the 20-year-old CEO who launched a company in high school to solve Gen Z's entry-level job crisis
By Jake AngeloMay 16, 2026
1 day ago
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
Politics
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
By Jake AngeloMay 12, 2026
5 days ago
‘You’re not a hero, you’re a liability’: Shark Tank’s Kevin O’Leary warns Gen Z founders to stop glorifying hustle culture
Future of Work
‘You’re not a hero, you’re a liability’: Shark Tank’s Kevin O’Leary warns Gen Z founders to stop glorifying hustle culture
By Jacqueline MunisMay 16, 2026
23 hours ago
Oil markets could be a month away from the moment of truth. Brace for a 'non-linear' price spike and panic buying, analysts warn
Energy
Oil markets could be a month away from the moment of truth. Brace for a 'non-linear' price spike and panic buying, analysts warn
By Jason MaMay 16, 2026
16 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.