• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Current price of oil as of July 1, 2026

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Current price of oil as of July 1, 2026
TechFortune 500

An Apple a Day: A New Apple Comes Into Focus

By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
September 24, 2016, 9:30 AM ET
Robert F. Kennedy Human Rights Hosts The 2015 Ripple Of Hope Awards Honoring Congressman John Lewis, Apple CEO Tim Cook, Evercore Co-founder Roger Altman, And UNESCO Ambassador Marianna Vardinoyannis - Inside
NEW YORK, NY - DECEMBER 08: Apple CEO Tim Cook speaks onstage as Robert F. Kennedy Human Rights hosts The 2015 Ripple Of Hope Awards honoring Congressman John Lewis, Apple CEO Tim Cook, Evercore Co-founder Roger Altman, and UNESCO Ambassador Marianna Vardinoyannis at New York Hilton on December 8, 2015 in New York City. (Photo by Astrid Stawiarz/Getty Images for RFK Human Rights) Photograph by Astrid Stawiarz/Getty Images for RFK Human Rights
Add Fortune on Google for similar content.

An Apple a Day is a weekly roundup of the biggest Apple news this week. To see last week’s roundup, click here.

Now that the iPhone 7 is finally on store shelves, you’d think that Apple news would have quieted down. But this week was anything but quiet for the company.

Over the last several days, there have been a number of reports about Apple looking to double down on markets like healthcare and jumping into ones by acquiring a luxury automaker. Apple may even be interested in introducing an alternative to Amazon’s smart home hardware, the Echo.

In this week’s An Apple a Day, we’ll talk about the iPhone 7, of course, but we also highlight Apple’s possible interest in new markets. Read on to learn more:

Get Data Sheet, Fortune’s technology newsletter

  1. Apple is making boatloads of profits on the iPhone 7, according to an evaluation by research firm IHS Markit. The company said this week that Apple pays $224.80 to manufacture a 32GB iPhone 7. That cost is nearly $37 more its iPhone 6s predecessor, which cost $187.91 to produce. But don’t worry too much about Apple: The company sells the 32GB iPhone 7 for $649.
  2. It’s not easy to find an iPhone 7 in stock, but luckily there are tools to help users do so. One such tool, iStockNow, lists availability for the iPhone 7 in Apple Stores from any carrier, in any color, and in any size. The data is updated on a continuous basis, so consumers can regularly check the site to find out whether the nearest Apple Store has the phone that they are looking for.
  3. Apple may have explored buying luxury carmaker McLaren, according to a Financial Times report this week. Apple is said to have explored acquiring or at least investing in McLaren, which makes cars that cost as much as $1 million. The acquisition, which could top $1.9 billion, would give Apple a foothold in car engineering—a market it reportedly has an interest in as part of a broader, but unannounced Apple Car initiative. McLaren, however, told Fortune that it’s not currently holding talks with Apple about a possible deal.
  4. Dr. Mike Evans, a medical doctor from Toronto and star of the popular YouTube health series DocMikeEvans, has taken a new job at Apple. While he didn’t say exactly what he’ll be doing, he said that Apple hired him to focus on “worldwide health innovation” and “messaging.” He added that in the future, he’ll “prescribe you an app” instead of pills.
  5. Is Apple entering the smart home market? The company has reportedly created a smart home hardware alternative to Amazon’s Echo. The device, which has been in development for two years, would be capable of controlling home electronics, feature a music speaker, and include a microphone so that users could give voice commands to virtual personal assistant Siri. Apple hasn’t confirmed the device’s existence, but it comes at a time when the company is trying to expand its presence in the smart home market.
  6. In other non-iPhone news, the Apple Watch appears to be doing well in the smartwatch market. Apple Watch owned a third of the worldwide smartwatch market at the end of July, giving it a “dominant” position, according to research firm Kantar Worldpanel. It’s likely that the Apple Watch Series 2 that debuted last week with a more powerful processor and water resistance, will help Apple attract more customers, according to the firm.
  7. U.S. Wireless carriers were quick to offer free iPhone 7s to attract customers, but those deals are coming to an end. AT&T, for instance, said on Friday that its free-phone promotion would end on Sunday. Verizon and Sprint are expected to follow soon thereafter. So, if you’re interested in getting a free iPhone 7, move quickly.
  8. Apple is making serious investments in machine learning. Just a month after Apple acquired machine-learning company Turi, it bought up another firm in that market, Tuplejump, according to a report this week. Apple acquired the company for an undisclosed amount and quickly deleted its website. Tuplejump will likely be folded into Apple’s virtual personal assistant Siri, which relies on machine learning and artificial intelligence.
  9. Apple may want to play in Samsung’s backyard. The company has reportedly sent employees to scout a location for an Apple Store in South Korea, including across the street from Samsung’s headquarters in Seoul. Once a location is chosen, Apple likely wouldn’t open the store for at least another year.

For more about the iPhone, watch:

One more thing…Apple’s new desktop operating system macOS Sierra premiered this week. If you’re interested in discovering what the software offers and how to start using it, Fortune has compiled this handy guide on getting started.

About the Author
By Don Reisinger
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

ai
North AmericaImmigration
Trump’s $46 billion ‘smart wall’ with Mexico bets on AI and scale
By Rebecca Santana and The Associated PressJuly 2, 2026
38 minutes ago
sk
AISouth Korea
AI “grief videos” turn mourning into a $390 service in South Korea
By Hyung-Jin Kim and The Associated PressJuly 2, 2026
45 minutes ago
Securitize CEO Carlos Domingo looks to the far right during a conference.
CryptoBlockchain
Securitize is latest crypto company to go public as BlackRock-backed firm sees stock jump 3% on debut
By Camila Grigera NaónJuly 2, 2026
58 minutes ago
Mark Zuckerberg, wearing a white shirt, smiles. He is standing in front of a crowd.
SuccessMark Zuckerberg
Mark Zuckerberg feeds his cows macadamia nuts and beer to create the ‘highest-quality beef in the world’ on his $300 million estate in Hawaii
By Sasha RogelbergJuly 2, 2026
1 hour ago
Chris Hulatt co-founder of Octopus Group
SuccessHow I made my first million
A 2-year taste of the office was enough to make 3 grads quit. Now they run a $13.2 billion investment firm: ‘We didn’t want a traditional job again’
By Orianna Rosa RoyleJuly 2, 2026
2 hours ago
Jason Lemkin
Successwork-life balance
This investor won’t back startups unless staff are in the office 6 days a week: ‘Not because I don’t have empathy, because they’re going to fail’
By Preston ForeJuly 2, 2026
3 hours ago

Most Popular

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
By Marco Quiroz-GutierrezJuly 1, 2026
1 day ago
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
7 days ago
Current price of oil as of July 1, 2026
Personal Finance
Current price of oil as of July 1, 2026
By Joseph HostetlerJuly 1, 2026
1 day ago
Trump got a $78K pension from the Screen Actors Guild in 2025 because he appeared in Home Alone 2 in 1992
Politics
Trump got a $78K pension from the Screen Actors Guild in 2025 because he appeared in Home Alone 2 in 1992
By Sasha RogelbergJuly 1, 2026
1 day ago
CEO of $248 billion cybersecurity company says workers are about to face a ‘Darwinian moment’ thanks to AI: Evolve or get cut
Success
CEO of $248 billion cybersecurity company says workers are about to face a ‘Darwinian moment’ thanks to AI: Evolve or get cut
By Emma BurleighJuly 1, 2026
1 day ago
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
By Preston ForeJune 27, 2026
5 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.