• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Current price of oil as of July 1, 2026

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Current price of oil as of July 1, 2026
Real EstateCommentary

America Needs New Ways to Fight the Next Superstorm

By
Brian Dumaine
Brian Dumaine
Down Arrow Button Icon
By
Brian Dumaine
Brian Dumaine
Down Arrow Button Icon
October 7, 2016, 5:22 PM ET
Hurricane Matthew Realtime Satellite (Oct 6 5:32pm EST)
Photograph by Smith Collection/Gado Getty Images
Add Fortune on Google for similar content.

Hurricane Matthew is the strongest storm to hit Florida since Hugo in 1989, capping (we hope) a devastating season of record-breaking heat and rain.

In August, for example, Louisiana rescuers had to evacuate 20,000 people from their flood-ravaged homes. The rains swelled six rivers by record amounts with the Amite exceeding the previous high water mark by over six feet. That was followed by Hurricane Hermine, which caused $400 million of damage in Florida and parts of the east coast.

These extreme weather events cost society billions. Super Storm Sandy alone caused $50 billion in damage in the New York and New Jersey area in 2012.

In his new book The Well-Tempered City, Jonathan Rose puts forth some intriguing solutions that involve using the power of nature to harness the destruction that heavy rains and flooding can bring to our urban areas. His provocative book is a must-read for politicians, urban planners, business leaders and anyone else who’s worried about the future of our cities.

fema-assistance

Rose is a sustainable real estate developer known for his green affordable and mixed income housing projects. His New York City business, Jonathan Rose Companies has won multiple awards including from the Urban Land Institute and the Trust for Historic Preservation for his ability to mix smart urban design, energy efficiency and affordability. His Via Verde mixed-income apartment complex in the South Bronx, for example, earned a LEED gold designation and includes roof top gardens that grow fruits and vegetables, absorb rain run-off and provide open space for residents.

In his book, Rose writes about natural infrastructure. This means using nature instead of the brute force of steel and concrete to mitigate flooding and harmful run off. Back in the mid-2000s, for example, heavy rains were over-taxing Philadelphia’s sewer system, spilling billions of gallons of toxic waste into the Schuylkill River. The EPA mandated that the city spend $8 billion on a massive, underground storm water system. Philadelphia proposed instead spending $1 billion on a soft, natural system that included building new parks, removing asphalt in school yards and replacing it with turf and encouraging building owners to add green roofs, trees and permeable paving in their parking lots.

The project not only saved the city $7 billion but, Rose argues, increased the quality of life and health for urban dwellers while reducing improving water and air quality.

[fortune-gallery id=”1776933″]

“What’s so compelling about natural systems solutions is that they not only save costs but also improve the quality of life,” Rose argues. “Urban neighborhoods that have trees can be six degrees cooler, increase real estate value and thus generate more city tax revenue.”

In the aftermath of Super Storm Sandy, New York City is restoring its wetlands and increasing its harbor biodiversity to make the city more resilient. Wetlands not only absorb storm surges but also replenish ground water, clean human toxins, remove nitrogen, absorb carbon and transfer nutrients to plants and animals.

Harbors can play their own role in mitigating the effects of extreme storms.

When the Dutch arrived in New York, it had 220,000 acres of oyster reefs. By the 1800s oystermen harvested more than half a billion oysters from the reefs. Since then urban pollution have destroyed most of the reefs and made the oysters inedible. Now the city is working to restore those reefs. Oysters not only clean the water—a single oyster can filter 35 gallons of water a day—but also act as a storm buffer for the city.

In 2010, the Urban Assembly’s harbor school made a pledge to plant and grow a billion oysters in New York Harbor by 2030. The federal government, which shouldered almost half the cost of repairs in the wake of Sandy, has asked for proposals for projects that might lessen future damage. One of the projects that won funding is the Living Breakwaters Project. Rather than constructing a huge steel and concrete dike in the harbor, the idea, as proposed by landscape architect Kate Orff, would be to build a necklace of underwater reefs, natural breakwaters, and restored beaches and wetlands. Living Breakwaters had received $60 million in federal funding and hopes to complete the project, which will protect the south shore of Staten Island, by the end of 2019.

The federal government currently spends $97 billion a year on disaster relief for floods, hurricanes, forest fires and earthquakes. Rose suggests that if Washington diverted a portion of that to projects that made our cities more resilient, the taxpayer would get a much better return. “Don’t just rebuild the old infrastructure,” says Rose. “We need to pick the cities most vulnerable to risk and invest federal and state and private funds in preventative projects like restoring wetlands and rebuilding oyster reefs.”

He has a point. Prior to Hurricane Katrina, the insurance company FM Global worked with 500 commercial clients on hurricane preparedness, and as a result these businesses experienced 85% less property damage from the hurricane than similar properties that were not as well prepared. FM Global calculated that a $2.5 million investment in preparedness prevented $500 million in damages. Even a far more modest projection from the National Institute of Building Sciences states that every dollar spent on mitigation saves four dollars of losses. That sounds like a deal we can’t afford to pass up.

About the Author
By Brian Dumaine
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Real Estate

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Real Estate

Woman taking photo in scenic landscape
Successlifestyle
Americans are escaping the U.S. for New Zealand where house prices have hit a new low—but only wealthy Americans with $3 million spare can invest
By Emma BurleighJuly 2, 2026
4 hours ago
Current refi mortgage rates report for July 2, 2026
Personal FinanceReal Estate
Current refi mortgage rates report for July 2, 2026
By Glen Luke FlanaganJuly 2, 2026
12 hours ago
Mortgage rates today, July 2, 2026
Personal Financemortgages
Mortgage rates today, July 2, 2026
By Glen Luke FlanaganJuly 2, 2026
12 hours ago
Current ARM mortgage rates report for July 2, 2026
Personal FinanceReal Estate
Current ARM mortgage rates report for July 2, 2026
By Glen Luke FlanaganJuly 2, 2026
12 hours ago
Current refi mortgage rates report for July 1, 2026
Personal FinanceReal Estate
Current refi mortgage rates report for July 1, 2026
By Glen Luke FlanaganJuly 1, 2026
2 days ago
Current ARM mortgage rates report for July 1, 2026
Personal FinanceReal Estate
Current ARM mortgage rates report for July 1, 2026
By Glen Luke FlanaganJuly 1, 2026
2 days ago

Most Popular

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
By Marco Quiroz-GutierrezJuly 1, 2026
2 days ago
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
8 days ago
Current price of oil as of July 1, 2026
Personal Finance
Current price of oil as of July 1, 2026
By Joseph HostetlerJuly 1, 2026
1 day ago
Trump got a $78K pension from the Screen Actors Guild in 2025 because he appeared in Home Alone 2 in 1992
Politics
Trump got a $78K pension from the Screen Actors Guild in 2025 because he appeared in Home Alone 2 in 1992
By Sasha RogelbergJuly 1, 2026
1 day ago
CEO of $248 billion cybersecurity company says workers are about to face a ‘Darwinian moment’ thanks to AI: Evolve or get cut
Success
CEO of $248 billion cybersecurity company says workers are about to face a ‘Darwinian moment’ thanks to AI: Evolve or get cut
By Emma BurleighJuly 1, 2026
1 day ago
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
By Preston ForeJune 27, 2026
5 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.