• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI

2

Despite having a $165 million net worth, Scarlett Johansson says work-life balance doesn’t exist—and the first step to success is admitting that

3

The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises

1

Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI

2

Despite having a $165 million net worth, Scarlett Johansson says work-life balance doesn’t exist—and the first step to success is admitting that

3

The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
MPWMost Powerful Women

Uber and Lyft Drivers Discriminate Against Women and African Americans, Finds Study

Kristen Bellstrom
By
Kristen Bellstrom
Kristen Bellstrom
Down Arrow Button Icon
Kristen Bellstrom
By
Kristen Bellstrom
Kristen Bellstrom
Down Arrow Button Icon
October 31, 2016, 6:33 PM ET
Uber Technologies Inc. To Suspend Hungary Operations After New Laws Impose Blocks
Photograph by Bloomberg — Getty Images

Drivers for ride-hailing services Uber and Lyft treat African Americans and women differently from white men, according to new research released Monday.

The study, which was conducted in Boston and Seattle by researchers from the Massachusetts Institute of Technology, Stanford University, and the University of Washington, found three notable trends: In Seattle, black people waited longer for Uber and Lyft drivers to accept their ride requests, and black riders waited up to 35% longer to be picked up by their UberX drivers. In Boston, Uber drivers cancelled on men with “African American sounding” names more than twice as often as on other men. Meanwhile, both ride-hailing companies took women in Boston for longer and more expensive rides than men.

Subscribe to The Broadsheet, Fortune’s daily newsletter on the world’s most powerful women.

The paper comes at time when other so-called sharing economy companies are being called on the carpet over accusations of discrimination on their platforms. Airbnb, which has faced strong criticism from African American users, recently published an extensive report outlining its plan to reduce user bias.


Stephen Zoepf, co-author and executive director of the Center for Automotive Research at Stanford, says he suspects that some of the differences between the behavior of the Lyft and Uber drivers can be attributed to the variations in the two companies’ platforms. Uber does not show the driver the name of the fare until after booking, while Lyft provides drivers with the rider’s name and, in some cases, a photo before they accept the fare. “Lyft essentially makes it easier to discriminate upfront,” says Zoepf. Conducted over more than two years, the study included nearly 1,500 rides. In the Seattle test, a group of four black and four white research assistants (equally divided by gender) ordered cars over a six-week period. The Boston testers’ appearances “allowed them to plausibly travel as a passenger of either race,” though they requested rides under two different names, one “white sounding” and the other “distinctively black.”

Lyft spokesperson Adrian Durbin, emailed Fortune the following statement: “We are extremely proud of the positive impact Lyft has on communities of color. Because of Lyft, people living in underserved areas—which taxis have historically neglected—are now able to access convenient, affordable rides. And we provide this service while maintaining an inclusive and welcoming community, and do not tolerate any form of discrimination.”

While Uber did not respond to Fortune‘s request for comment, Rachel Holt, the company’s head of North American operations, told Bloomberg: “Ridesharing apps are changing a transportation status quo that has been unequal for generations, making it easier and more affordable for people to get around. Discrimination has no place in society and no place on Uber. We believe Uber is helping reduce transportation inequities across the board, but studies like this one are helpful in thinking about how we can do even more.”

While the variation in service for black riders consisted of longer wait times and more cancelled rides, the researchers found that, for women, the primary difference was how far they were driven on the typical ride—about 5% further than men.

The researchers note that some of the female test riders reported, “‘chatty’ drivers who drove extremely long routes, on some occasions even driving through the same intersection multiple times.” Their conclusion? “The additional travel that female riders are exposed to appears to be a combination of profiteering and flirting to a captive audience.”

The paper suggests a number of possible countermeasures to address the problems identified by the study, including avoiding the use of passengers names and imposing stricter penalties on drivers who cancel a ride. To address the issues related to female riders, the academics suggest upfront pricing, a service Uber is rolling out in New York City.

Zoepf notes that there are easy answers for ride-hailing companies, which must decide whether they want to focus on eliminating biased drivers or on implementing policies that ensure all their customers get the best service, regardless of drivers’ behavior. “There’s a real tension between trying to eliminate discrimination itself and trying to mitigate the effects of discrimination,” he says.

About the Author
Kristen Bellstrom
By Kristen Bellstrom
See full bioRight Arrow Button Icon

Latest in MPW

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in MPW

‘Be delusional enough to call yourself something the world hasn’t called you yet’: What powerful women told the class of 2026
NewslettersMPW Daily
‘Be delusional enough to call yourself something the world hasn’t called you yet’: What powerful women told the class of 2026
By Sydney LakeMay 14, 2026
2 days ago
Mrs. Dow Jones on what women get wrong about money
NewslettersMPW Daily
Mrs. Dow Jones on what women get wrong about money
By Sydney LakeMay 13, 2026
3 days ago
lamb
Arts & EntertainmentObituary
Joni Lamb, founder of one of the largest Christian TV networks in the world, dies at 65
By John Seewer and The Associated PressMay 11, 2026
5 days ago
TIAA CEO Thasunda Brown Duckett’s 3 rules for Gen Z entering the workforce: Adapt, lean in, and build a bigger table
SuccessGen Z
TIAA CEO Thasunda Brown Duckett’s 3 rules for Gen Z entering the workforce: Adapt, lean in, and build a bigger table
By Sydney LakeMay 11, 2026
5 days ago
nicole
MPWWealth
Meet Goldman’s athlete whisperer: the woman who stands guard against $1 billion of fraud targeting sports fortunes
By Nick LichtenbergMay 10, 2026
7 days ago
Young man working on laptop with headphones in modern coffeeshop
Future of Workskills gap
AI generated identical résumés for a man and a woman: Hers was more likely to be labeled ‘weak,’ while his got a 97% approval rating
By Eleanor PringleMay 10, 2026
7 days ago

Most Popular

Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI
AI
Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI
By Jake AngeloMay 16, 2026
12 hours ago
Despite having a $165 million net worth, Scarlett Johansson says work-life balance doesn’t exist—and the first step to success is admitting that
Success
Despite having a $165 million net worth, Scarlett Johansson says work-life balance doesn’t exist—and the first step to success is admitting that
By Preston ForeMay 13, 2026
3 days ago
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
Politics
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
By Jake AngeloMay 12, 2026
4 days ago
Meet the 20-year-old CEO who launched a company in high school to solve Gen Z's entry-level job crisis
Future of Work
Meet the 20-year-old CEO who launched a company in high school to solve Gen Z's entry-level job crisis
By Jake AngeloMay 16, 2026
16 hours ago
‘You’re not a hero, you’re a liability’: Shark Tank’s Kevin O’Leary warns Gen Z founders to stop glorifying hustle culture
Future of Work
‘You’re not a hero, you’re a liability’: Shark Tank’s Kevin O’Leary warns Gen Z founders to stop glorifying hustle culture
By Jacqueline MunisMay 16, 2026
12 hours ago
Current price of oil as of May 15, 2026
Personal Finance
Current price of oil as of May 15, 2026
By Joseph HostetlerMay 15, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.