• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Current price of oil as of July 1, 2026

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Current price of oil as of July 1, 2026
LeadershipraceAhead

Boycotts by Businesses Can Still Be Effective

Ellen McGirt
By
Ellen McGirt
Ellen McGirt
Down Arrow Button Icon
Ellen McGirt
By
Ellen McGirt
Ellen McGirt
Down Arrow Button Icon
January 9, 2017, 10:55 AM ET
Add Fortune on Google for similar content.

Hi, I’m Jeremy Quittner, a writer for Fortune.com’s Venture channel. I’ll be filling in for Ellen McGirt until Wednesday while Ellen crunches on some magazine assignments.

Here’s a question for you: Will boycotts by businesses continue to be effective in getting state lawmakers to drop legislation aimed at restricting LGBT rights?

I can’t help wondering about this as eight more states plan to introduce so-called bathroom bills in 2017: Alabama, Kentucky, Minnesota, Missouri, South Carolina, Texas, Virginia and Washington. The bills seek to replicate legislation enacted by North Carolina in the spring of 2016, known as House Bill 2, or HB2. That law, which targets transgender people, requires people to use public bathrooms associated with their gender at birth. It also pares back civil rights protections for LGBT people in the state.

In addition to prompting a lawsuit from the Department of Justice, where U.S. Attorney General Loretta Lynch in May condemned the law as state-sponsored discrimination, businesses denounced the law and many boycotted the state. PayPal and Deutsche Bank scrapped expansion plans that would have added hundreds of jobs. Salesforce canceled events and threatened to pull state investments. The National Basketball Association moved its All-Stars game from Charlotte, and a host of performers including Bruce Springsteen and Itzhak Perlman cancelled performances there.

Over the past couple of years, threats of business boycotts effectively turned the tide on similar bills in Arizona, Georgia, and Indiana, where in 2015 now Vice President-elect Mike Pence reluctantly vetoed anti-LGBT legislation following loud business protests. All told, North Carolina jeopardized as much as $5 billion in federal funding, business investment, and travel and tourist dollars when it enacted HB2, according to a study by the Williams Institute at UCLA Law.

Yet as proof that the boycott strategy may be faltering, North Carolina legislators have dug in their heels. Despite a last-minute attempt at a compromise that would have rolled back the law, lawmakers voted in December to keep it in place.

In fact, North Carolina Lieutenant Governor Dan Forest released a statement urging conservative defiance in support of HB2, following his and Pat McCrory’s election defeat by Democratic candidate Roy Cooper.

“No economic, political, or ideological pressure can convince me that what is wrong is right,” Forest wrote, urging the law’s supporters to carry on their battle.

Businesses that are inclined to take a political stance may have to tread more carefully with Donald Trump as president. The new Commander-in-Chief has made a habit of singling out companies whose strategies he disagrees with. And while he has yet to wade into the bathroom bill controversy, his penchant for capricious tweeting about everything from Jackie Evancho’s album sales to The Apprentice indicates it’s not a stretch for him.

Still, business groups like the National Gay and Lesbian Chamber of Commerce (NGLCC) say most corporations want to operate in cities and states with strong anti-discrimination policies in place. And whether their boycotts succeed or not, most big businesses aim to send a powerful message to their employees and customers that they don’t discriminate.

“State economies succeed only when there is a fully engaged and protected citizenry, workforce and supply chain, free,” says Justin Nelson, the co-founder and president of NGLCC.

 

 

On Point

‘Black-ish’ actress wins Golden GlobeActress Tracee Ellis Ross became the first black woman in 35 years to win a Golden Globe for best actress in a comedy or musical TV series. The Black-ish TV star dedicated her award Sunday night to all women of color and “colorful people, whose stories, ideas, and thoughts are not always considered worthy and valid and important.”
The Mirror

Michelle Obama: ‘I hope I’ve made you proud’
First Lady Michelle Obama delivered an emotional farewell speech on Friday, urging young people to “lead by example with hope, never fear.” Her remarks focused on the benefits of hard work and education, and concluded with a tearful thank you. “Being your First Lady has been the greatest honor of my life, and I hope I’ve made you proud,” she said.
People

Black marching band will play the inauguration after all
Talladega College, a historically black school in Alabama, will send student musicians to Washington, D.C., to perform in the inaugural parade for soon-to-be President Donald Trump. Talladega has recently faced petitions and threats from donors who see participation as an insult to the school’s values. School president Billy Hawkins disagrees. “We feel the inauguration of a new president is not a political event but a civil ceremony celebrating the transfer of power,” he says.
The New York Times

Texas judge overturns ACA protections for transgender people
A federal judge in Texas has overturned part of the Affordable Care Act that prevents hospitals and insurance companies from denying care and coverage based on gender identity. Earlier in the year, the same judge blocked a federal ruling that would allow transgender students to use school bathrooms based on their gender identity.
BuzzFeed

The Woke Leader

So long, Native American mascots?
Schools in Michigan that have a Native American mascot could soon be given funding to help cover the costs of rebranding. In recent years, mascots such as “Warriors” and “Braves” have come under fire for perpetuating negative stereotypes about Native Americans; last year, the state of California went so far as to ban schools from using “Redskins.” The new funding, which came about as a result of a change in a tribal agreement, could be used to redo scoreboards, logos, and school lettering.
WDET

The weighting game
Studies have shown that overweight people -- particularly women -- are more likely to be discriminated against at work. Michigan is the only state with laws that prohibit this. Should others follow?
Above the Law

North Carolina may no longer be a democracy
It’s contentious for sure, but a political scientist who studies democracies around the world says North Carolina is no longer a full democracy, and ranks just above Cuba and Indonesia when it comes to running its elections. Recent Republican attempts to strip the newly elected Democratic governor of his appointment powers are among the reasons why.
Vox

 

Quote

I want our young people to know that they matter. That they belong. So don’t be afraid. You hear me? Young people don’t be afraid. Be determined. Be hopeful. Be empowered.
—First Lady Michelle Obama
About the Author
Ellen McGirt
By Ellen McGirt
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Leadership

U.S. Treasury Secretary Scott Bessent
EconomyDebt
AI’s $2.2 trillion deficit fix is already half fake, economists say
By Tristan BoveJuly 2, 2026
4 hours ago
Mark Zuckerberg, wearing a white shirt, smiles. He is standing in front of a crowd.
SuccessMark Zuckerberg
Mark Zuckerberg feeds his cows macadamia nuts and beer to create the ‘highest-quality beef in the world’ on his $300 million estate in Hawaii
By Sasha RogelbergJuly 2, 2026
6 hours ago
Chris Hulatt co-founder of Octopus Group
SuccessHow I made my first million
A 2-year taste of the office was enough to make 3 grads quit. Now they run a $13.2 billion investment firm: ‘We didn’t want a traditional job again’
By Orianna Rosa RoyleJuly 2, 2026
7 hours ago
Woman taking photo in scenic landscape
Successlifestyle
Americans are escaping the U.S. for New Zealand where house prices have hit a new low—but only wealthy Americans with $3 million spare can invest
By Emma BurleighJuly 2, 2026
8 hours ago
Jason Lemkin
Successwork-life balance
This investor won’t back startups unless staff are in the office 6 days a week: ‘Not because I don’t have empathy, because they’re going to fail’
By Preston ForeJuly 2, 2026
8 hours ago
The true cost of Donald Trump’s $2.2 billion year
NewslettersCEO Daily
The true cost of Donald Trump’s $2.2 billion year
By Diane BradyJuly 2, 2026
13 hours ago

Most Popular

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
By Marco Quiroz-GutierrezJuly 1, 2026
2 days ago
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
8 days ago
Current price of oil as of July 1, 2026
Personal Finance
Current price of oil as of July 1, 2026
By Joseph HostetlerJuly 1, 2026
1 day ago
Trump got a $78K pension from the Screen Actors Guild in 2025 because he appeared in Home Alone 2 in 1992
Politics
Trump got a $78K pension from the Screen Actors Guild in 2025 because he appeared in Home Alone 2 in 1992
By Sasha RogelbergJuly 1, 2026
1 day ago
Today, Emily Blunt is worth $80 million thanks to her Hollywood career—but she actually wanted to be a UN Spanish translator on $80K
Success
Today, Emily Blunt is worth $80 million thanks to her Hollywood career—but she actually wanted to be a UN Spanish translator on $80K
By Orianna Rosa RoyleJuly 2, 2026
16 hours ago
CEO of $248 billion cybersecurity company says workers are about to face a ‘Darwinian moment’ thanks to AI: Evolve or get cut
Success
CEO of $248 billion cybersecurity company says workers are about to face a ‘Darwinian moment’ thanks to AI: Evolve or get cut
By Emma BurleighJuly 1, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.