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LeadershipPower Sheet

The Volkswagen Scandal Has No End

By
Geoff Colvin
Geoff Colvin
and
Ryan Derousseau
Ryan Derousseau
Down Arrow Button Icon
By
Geoff Colvin
Geoff Colvin
and
Ryan Derousseau
Ryan Derousseau
Down Arrow Button Icon
January 11, 2017, 10:48 AM ET

The astonishing Volkswagen emissions scandal yesterday took another expensive step down its extremely long path to eventual resolution, as the company agreed to pay $4.3 billion to resolve the Justice Department’s criminal and civil investigation of the matter. That’s on top of $14.7 billion it previously agreed to pay to settle civil claims in the U.S. and $1.2 billion it agreed to pay to settle claims by U.S. dealers. Yet this mess is still nowhere near over. German prosecutors are investigating the company for criminal violations, and other European nations plus South Korea could still take action. Last weekend the F.B.I. arrested a VW executive, Oliver Schmidt, in Florida and charged him with conspiracy in the effort to mislead U.S. regulators. This debacle is 16 months old and could drag on for years more.

How come? Giant corporations make all kinds of terrible mistakes and typically put the matter behind them much faster than this. Why can’t VW do the same? The answer is that VW’s mistake and the company’s handling of it are highly unusual in today’s business and social environment, and this difference from other scandals hasn’t been sufficiently remarked upon.

It’s this: VW’s engineers, with the approval of managers, set out to do on a massive scale something that was clearly illegal and ethically wrong. There is no innocent explanation. The plan to make VW vehicles cheat on emissions tests didn’t start out small and get out of hand, nor was it some kind of technical error that took time to track down. It was an explicit, carefully planned, years-long scheme to deceive regulators as well as the buyers of 11 million vehicles. We know that higher-level managers knew about the scheme; we just don’t yet know how high up they were.

Once U.S. authorities had accumulated so much evidence of the deception that VW could no longer deny it, the company behaved in exactly the opposite of the proper way. It should have acknowledged its mistakes, pledged to root out and remedy the causes of the scandal, and acted as fast as it could to start making things right with consumers, dealers, and regulators. That course would have served its shareholders and employees much better. Instead, it grudgingly admitted only what could not be denied. When regulators later accused VW of installing the so-called defeat devices in more vehicles than originally thought, the company flatly denied doing so – until authorities produced the evidence. VW wasn’t behaving like a responsible modern company. It was behaving like the Soviet Union.

Long ago, CEOs didn’t like to talk about corporate culture. It was soft, squishy, unmeasurable – not the kind of thing a CEO could be concerned with. Today virtually every CEO knows that culture is central to an organization’s success or failure. Volkswagen is already one of the all-time great case studies in how not to manage a scandal. In the years ahead it will also be an even more important case study in how to transform – or not – a rotten culture.

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What We're Reading Today

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Rex Tillerson faces the Senate today
In a hearing on confirming him as secretary of state, Tillerson will take questions about his relationship with Russian President Vladimir Putin and Iran. It could be rough going for Tillerson, as some Republicans, including Marco Rubio and John McCain, have expressed concerns over his ties with those countries, which he established as CEO of ExxonMobil. USA Today

Obama says farewell
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Walmart to cut hundreds of jobs 
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Volkswagen to plead guilty in latest emissions scandal settlement
Matthias Müller's company will likely admit guilt and settle criminal and civil charges for $4.3 billion. The deal would differ from other auto scandal settlements in that VW will admit wrongdoing when it fooled regulators and consumers by installing emissions cheating devices. Washington Post

Anti-vaxxer Kennedy may lead vaccine commission
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Up or Out

Sonos co-founder and CEO John MacFarlane has stepped down and resigned from the board of directors. He will remain at Sonos to work on projects and mentor employees. Patrick Spence will be CEO.  Engadget

Ellen Pao, former Reddit CEO, will become chief diversity and inclusion officer at the Kapor Center for Social Impact and serve as a partner in Kapor's venture capital business.  CNET

Tesla has hired Apple veteran Chris Lattner as v.p. of Autopilot software.  Fortune

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Quote of the Day

"Democracy does not require uniformity...Our founders quarreled and compromised and expected us to do the same. But they knew that democracy does require a basic sense of solidarity -- the idea that for all our outward differences, we are all in this together; that we rise or fall as one." -- President Obama in his farewell speech  CNN

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About the Authors
Geoff Colvin
By Geoff ColvinSenior Editor-at-Large
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Geoff Colvin is a senior editor-at-large at Fortune, covering leadership, globalization, wealth creation, the infotech revolution, and related issues.

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By Ryan Derousseau
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