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Are Big Cyber Companies Better?

Jeff John Roberts
By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
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Jeff John Roberts
By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
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February 5, 2017, 10:09 AM ET
Cyber security
Cyber security. File photo dated 06/08/13 of a person using a laptop, as the chairman of the Home Affairs Select Committee has called for improved cyber security after it was revealed there have been 90 million suspicious events on the National Crime Agency website since October 2013. Issue date: Saturday December 19, 2015. There were also 178 significant DDoS (distributed denial-of-service attacks) on the website over that period, which means an attempt to make a machine or network resource unavailable to its intended users. See PA story POLITICS Cyber. Photo credit should read: Dominic Lipinski/PA Wire URN:25075636Photograph by Dominic Lipinski—PA Wire/PA Images
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A version of this post originally appeared in the Cyber Saturday edition of Data Sheet, Fortune’s daily tech newsletter.

When I waded into the cyber-security world last year, the first thing that struck me was, my god, so many companies. We’re talking about hundreds and hundreds of vendors—and every one of them is quick to assure you they’re indispensable for preventing a looming cyber disaster.

An average business customer, however, lacks the time and money to sort the saviors from the snake oil. That’s why, in cyber, there’s a strong case for faith in big companies: They have the resources to protect your business and, if a new security bell or whistle emerges, they will know about it. Meanwhile, customers won’t waste their time with flash-in-the-pan products.

One believer in big is Amit Yoran, the new CEO of Tenable, which sells software that looks into all nooks of a network to spot potential threats. Yoran, a veteran of Dell, told me there are around 1,500 cyber-security companies, but that 97% of them are minnows with less than $20 million in revenue—and many lack a compelling business case.

“There’s a lot of features masquerading as products and products masquerading as companies,” he said, echoing a refrain you’ve heard if you’ve spent any time in Silicon Valley. He’s got a point and, if he’s right, a lot of these “companies” will be out of cash and blow away by the end of the year.

But there’s another side to the story, which is that minnows produce a lot of innovation. In my years covering tech, I’ve learned some big companies are only really good at one thing: being big. Pre-occupied with public relations and customer lock-in, they can overlook good ideas all around them.

This big versus little debate occurs in any industry, of course, but in cyber it matters more since security is at stake. All of this will be on display this month in San Francisco at RSA, the year’s biggest security event, where both Big Cyber and small startups will be strutting their stuff.

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Jeff John Roberts
By Jeff John RobertsEditor, Finance and Crypto
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Jeff John Roberts is the Finance and Crypto editor at Fortune, overseeing coverage of the blockchain and how technology is changing finance.

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