• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Subaru

Subaru Could Soon Be Testing Self-Driving Cars in California

By
Kirsten Korosec
Kirsten Korosec
Down Arrow Button Icon
By
Kirsten Korosec
Kirsten Korosec
Down Arrow Button Icon
February 10, 2017, 4:02 PM ET
Subaru Barkleys TV ad
The Return of the Barkleys: Subaru Launches New "Dog Tested. Dog Approved." TV Ad Campaign, Starring America's Favorite Canine Family (PRNewsFoto/Subaru of America, Inc.) THIS CONTENT IS PROVIDED BY PRNewsfoto and is for EDITORIAL USE ONLY**PRNewsfoto/AP

The parent company behind Subaru—the Japanese automaker that produces the popular Outback wagon and has mastered the art of pulling on consumer heartstrings with ads featuring dogs—now has a permit to test self-driving cars on public roads in California.

Subaru’s parent company is Fuji Heavy Industries (FUJHY). FHI announced in November at the L.A. Auto Show that it is changing its name to Subaru Corporation. The name change will occur in April.

The California Department of Motor Vehicles, which issues autonomous vehicle permits, recently added Subaru to the growing list of companies testing self-driving cars on its public roads, an addition first reported by TechCrunch.

There are now 22 automakers, suppliers, and tech companies with autonomous vehicle testing permits. Other companies with autonomous vehicle testing permits includes Waymo, Delphi, Nvidia (NVDA), Ford (F), GM’s Cruise Automation (GM), and Mercedes (DDAIF).

Get Data Sheet, Fortune’s technology newsletter.

There’s been at least one hint that Subaru’s parent company Fuji Heavy Industries has been preparing for a future that involved autonomous vehicles.

Last year, FHI announced that all of Subaru’s next-generation vehicles—including its sedans and crossovers, gas-powered, and future all-electric cars—will use the same design platform. The common platform, which will help FHI reduce manufacturing and engineering costs, is designed to improve stability and comfort while reducing noise and vibration.

At the time, FHI said these kinds of performance and handling improvements will be necessary to achieve the enhanced straight line stability required in autonomous vehicles.

About the Author
By Kirsten Korosec
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

The World Cup is supposed to be an economic windfall. But ‘you’re seeing a lot of headwinds’ now
North AmericaWorld Cup
The World Cup is supposed to be an economic windfall. But ‘you’re seeing a lot of headwinds’ now
By Marco Quiroz-GutierrezApril 4, 2026
1 hour ago
Microsoft just turned 51. Here’s a look at an iconic 1978 photo of its first employees and where they are now
Big TechMicrosoft
Microsoft just turned 51. Here’s a look at an iconic 1978 photo of its first employees and where they are now
By Marco Quiroz-GutierrezApril 4, 2026
2 hours ago
stressed student
Personal FinanceColleges and Universities
College grads in ‘AI-proof’ careers like psychology and education are seeing negative returns on their degrees
By Jake AngeloApril 4, 2026
2 hours ago
Delta CEO Ed Bastian
Successsuccess
How Delta uses Tom Brady to train its 100,000 workforce on leadership and a winner’s mindset
By Emma BurleighApril 4, 2026
3 hours ago
Scott Kupor sits at a table gesturing with both hands.
PoliticsLabor
The Trump administration is blurring the public and private sector workforce, and OPM director Scott Kupor won’t rule out conflict of interest risks
By Sasha RogelbergApril 4, 2026
3 hours ago
alex
AIInfrastructure
AI’s next frontier is the real world
By Alex IsraelApril 4, 2026
4 hours ago

Most Popular

Google CEO Sundar Pichai says we’re just a decade away from a new normal of extraterrestrial data centers
Innovation
Google CEO Sundar Pichai says we’re just a decade away from a new normal of extraterrestrial data centers
By Fortune EditorsApril 3, 2026
1 day ago
Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns
Real Estate
Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns
By Fortune EditorsApril 2, 2026
2 days ago
The Walmart billionaires next door: Quiet backlash is brewing against the heirs who remade the retailer’s hometown
Magazine
The Walmart billionaires next door: Quiet backlash is brewing against the heirs who remade the retailer’s hometown
By Fortune EditorsApril 3, 2026
1 day ago
Current price of oil as of April 3, 2026
Personal Finance
Current price of oil as of April 3, 2026
By Fortune EditorsApril 3, 2026
1 day ago
Major 4-day workweek study suggests that when we work 5 days we spend one doing basically nothing
Success
Major 4-day workweek study suggests that when we work 5 days we spend one doing basically nothing
By Fortune EditorsApril 2, 2026
2 days ago
Current price of silver as of Friday, April 3, 2026
Personal Finance
Current price of silver as of Friday, April 3, 2026
By Fortune EditorsApril 3, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.