SCOOP!!! This is the FIRST PUBLIC PHOTO of MAGIC LEAP https://t.co/6hPEMe6eCg pic.twitter.com/oWKBJvKmza

— Dave Smith (@redletterdave) February 11, 2017

Magic Leap promises to seamlessly generate digital images that appear, to the user, to be in the ‘real’ world. The company has generated major interest among techies, along with over $1 billion in investment, and has been valued at $4.5 billion.

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However, Magic Leap has repeatedly faced accusations of promising too much or misrepresenting its progress. That included a 2015 promo video that eventually turned out to be a simulation created by a special effects house, not a real product in action. Late last year, a hands-on report by The Information found Magic Leap’s technology underwhelming.

In response, some even went so far as to wonder if Magic Leap was the “next Theranos,” on its way to crashing in a storm of unfulfilled hype.

The new leaked photo could help deflate Magic Leap’s hype further, in ways both unfair and totally legitimate. Some wags (including Business Insider’s tech editor) have taken shots at the ramshackle look of the thing—including a battery pack that the user is holding in his left hand.

https://twitter.com/CaseyNewton/status/830219505053822977

based on this first-ever photo, one would have to think the "final version" of magic leap will be ready by 2040 https://t.co/8wFulOYzki

— Dave Smith (@redletterdave) February 11, 2017

But it is, after all, a prototype. Business Insider’s source indicated that a more refined setup, mounted on a belt instead of a backpack, will be ready for a private demonstration to the company’s board next week.

But the photo should still fuel legitimate concern about Magic Leap’s progress. It’s worrisome that the device requires so much hardware—backpack, belt pack, or otherwise. Google’s Glass, released in 2013, managed to pack a functional computer and image projector into a thumb-sized sliver. And Microsoft’s HoloLens AR device, already available in a developer edition, fits entirely into a moderately bulky headset.

For some of the promised uses of augmented reality, particularly in industry, wearing a headset with a beltpack wouldn’t be a deal-breaker. But Magic Leap’s promotional focus has largely been on creating immersive consumer experiences, and for that, seamless, lightweight hardware would be a must.

Update: Magic Leap CEO Rony Abovitz has stated on Twitter that the photo is of an “R&D test rig” used to gather environmental data, not a prototype.

Hi everyone – the photo you are all excited about is NOT what you think it is.

— Rony Abovitz (@rabovitz) February 12, 2017

The photo shows an @magicleap R&D test rig where we collect room/space data for our machine vision/machine learning work.

— Rony Abovitz (@rabovitz) February 12, 2017

To all the @magicleap fans: we will not let you down. Back to heads down mode so we can finish and ship :-)

— Rony Abovitz (@rabovitz) February 12, 2017

This article was updated with a statement from Magic Leap’s CEO on February 12 at 10:31 AM.