• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

2

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster

3

Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place

1

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

2

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster

3

Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
TechSpecial Effects

This Studio Had a Special Effect on ‘La La Land’

By
Tom Huddleston Jr.
Tom Huddleston Jr.
Down Arrow Button Icon
By
Tom Huddleston Jr.
Tom Huddleston Jr.
Down Arrow Button Icon
February 23, 2017, 9:00 AM ET
Courtesy of FOX/Crafty Apes; Gif by Kacy Burdette
Add Fortune on Google for similar content.

Few films in 2016 inspired gushing praise like La La Land. The musical romance that notched a record-tying 14 Academy Award nominations opens with one of the year’s most buzzworthy scenes: five minutes of nonstop singing and twirling on a gridlocked Los Angeles freeway.

But what received less attention were the visual effects that made the scene possible. Crafty Apes helped stitch together a succession of cuts—the camera occasionally whipping from dancers on car hoods to cyclists performing ­acrobatics—to make the sequence appear as if it were filmed in one brilliant take.

A typical visual effects shot lasts mere seconds, perhaps 120 frames. La La Land’s opening scene contained more than 8,000, requiring hundreds of computer renderings and terabytes of data. The company erased trucks and film equipment from shots while adding dancers and cars to make the scene look as though it stretched for miles. It even gave some of the dancers a wardrobe change in postproduction by switching the color of their pants.

“Without visual effects, it would be a way different shot,” says Tim LeDoux, cofounder of Crafty Apes, which handled La La Land’s visual effects alongside the in-house effects team at Lionsgate, the film’s distributor.

La La Land isn’t the only critical success displaying Crafty Apes’ digital wizardry. The company worked on 2014 Best Picture Oscar winner 12 Years a Slave, as well as other nominees, including this year’s Hidden Figures, the story of the African-American women mathematicians who worked at NASA in the 1960s. Crafty Apes was also one of several effects companies that played ­supporting roles in two of last year’s biggest Hollywood blockbusters, Captain America: Civil War and Doctor Strange.

Side-by-side stills show a “Hidden Figures” scene before and after (from left to right) Crafty Apes’ visual effects tweaks.

Ben Grossmann, an Oscar-winning visual effects supervisor for 2011’s Hugo, tells Fortune that companies like Crafty Apes are often overshadowed during awards season by larger rivals working on the same big-budget films. Indeed, Doctor Strange was nominated for an ­Academy Award for its visual effects, although the film’s lead effects supervisors got the credit, not Crafty Apes. The film’s production budget was reportedly $165 million; in comparison, La La Land’s was just $30 million.

“The kind of work that they do requires a kind of obsession, almost, with being invisible and letting the story flow,” Grossmann says of Crafty Apes’ focus on smaller-budget films with limited digital effects.

To learn more about audio effects, watch this Fortune video:

Crafty Apes was founded in 2011 by brothers Tim and Chris LeDoux, both experienced visual effects supervisors, and Jason Sanford, the company’s executive producer. Unlike larger effects houses that focus on computer-generated imagery, or CGI, Crafty Apes is a boutique studio that specializes in “2D compositing,” through which it takes images from multiple sources (such as discrete camera shots) and combines them into a single scene. It employs roughly 30 people in Los Angeles and Atlanta. Since it opened, Sanford says, the company has added about five new employees each year and has doubled revenue annually.

Crafty Apes expects to continue its steady growth into 2017. That’s no small achievement in Hollywood, where dozens of traditional effects studios have failed in the past decade. Many of the industry’s biggest companies moved most of their operations from Los Angeles to places like Vancouver and London that offer substantial tax incentives.

Side-by-side stills show a “Hidden Figures” scene before and after (from left to right) Crafty Apes’ visual effects tweaks.

Boutique special effects shops like Crafty Apes can benefit from ­continuing to have an L.A. presence, since they’re closer to Hollywood studios. But competition can still be cutthroat, driving down what film studios pay.

Crafty Apes has taken advantage of the growth in film production near Atlanta, the result of Georgia offering significant tax credits to local productions. Hidden Figures director Theodore Melfi says he hired Crafty Apes because it’s the rare effects house that boasts both “brilliant work” and a permanent office in Atlanta, near where Hidden Figures was filmed.

Chris LeDoux led a team in Atlanta working on Hidden Figures’ effects, which included simulating a space launch and space travel. To accomplish it, he incorporated actual footage of earth filmed from the International Space Station and space capsule diagrams from NASA to make the scenes look more authentic.

Side-by-side stills show a “Hidden Figures” scene before and after (from left to right) Crafty Apes’ visual effects tweaks.

While Crafty Apes is missing from the Academy Awards’ red carpet this year, the company can still get a financial boost from its connections to Oscar-nominated films. Chris LeDoux says the added street cred that came from working on La La Land and Hidden Figures can help the company pick and choose its gigs, even if producers and filmmakers hadn’t previously heard of the company.

Says LeDoux: “Immediately, you’re associated with a certain type of quality and greatness.”

A version of this article appears in the March 1, 2017 issue of Fortune with the headline “This Studio Has a Special Effect on Movies.”

About the Author
By Tom Huddleston Jr.
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

senate
CommentaryCongress
One rare bipartisan AI bill is moving through Congress. Here’s why it deserves to pass
By Neil Björkman and Betsy BrewerJuly 1, 2026
2 hours ago
I know how Gen Z can survive the ‘jobpocalypse’ because I built an AI company — in 2015
CommentaryCareers
I know how Gen Z can survive the ‘jobpocalypse’ because I built an AI company — in 2015
By Jeremy FainJuly 1, 2026
2 hours ago
OCBC rolls out its ‘avatar banking’ platform with ‘Wendy’ and ‘Wayne,’ two virtual financial advisors, as banks integrate AI into wealth management
AsiaSingapore
OCBC rolls out its ‘avatar banking’ platform with ‘Wendy’ and ‘Wayne,’ two virtual financial advisors, as banks integrate AI into wealth management
By Angelica AngJuly 1, 2026
2 hours ago
Photo: Rocks balancing on driftwood, sea in background.
AIMarkets
Leveraged stock bets are ‘very concentrated in the AI ecosystem,’ Goldman Sachs warns
By Jim EdwardsJuly 1, 2026
3 hours ago
Sean McClain wears a lab coat
Startups & VentureTerm Sheet
Eli Lilly just placed a $40 million bet on the next injectable boom
By Lily Mae LazarusJuly 1, 2026
3 hours ago
Microsoft CEO Satya Nadella on April 23, 2026 in Sydney, Australia. (Photo: George Chan/Getty Images)
NewslettersFortune Tech
Microsoft may cut thousands more jobs in a bid to control costs
By Andrew NuscaJuly 1, 2026
4 hours ago

Most Popular

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
6 days ago
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
By Preston ForeJune 27, 2026
4 days ago
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
Success
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
By Sydney LakeJune 29, 2026
2 days ago
'Humanity has chosen to become idiots': This Brown professor switched to take-home exams after a mass shooting and discovered mass cheating
AI
'Humanity has chosen to become idiots': This Brown professor switched to take-home exams after a mass shooting and discovered mass cheating
By Catherina GioinoJune 29, 2026
2 days ago
The U.S. Army is opening military bases to private billions — here's why that changes everything for the next 250 years
Commentary
The U.S. Army is opening military bases to private billions — here's why that changes everything for the next 250 years
By Marc AndersenJune 30, 2026
1 day ago
The retired college professor fighting a $313 trespassing ticket in Wisconsin thinks he's part of a national struggle
Environment
The retired college professor fighting a $313 trespassing ticket in Wisconsin thinks he's part of a national struggle
By Catherina GioinoJune 28, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.