• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

2

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster

3

Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place

1

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

2

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster

3

Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
Venture Capital

Your Basic Guide to Startup Investing

By
Aaron Easaw
Aaron Easaw
Down Arrow Button Icon
By
Aaron Easaw
Aaron Easaw
Down Arrow Button Icon
March 7, 2017, 11:00 AM ET
Photographed by Getty Images
Add Fortune on Google for similar content.

When Snap went public last week, we saw investors cash out nearly $1 billion.

So it’s not surprising that people’s interest to invest in startups has risen in recent years. Investors from different backgrounds have all looked into the market, but very few understand the different invest types available. This quick guide will help investors better understand each investment type and identify which one they’re suited for.

Angel Investing

Angel investing is perhaps one of the best-known types of startup investment. An angel investor is an individual or small group of individuals who write personal checks. Angel investing is how a lot of new investors start off, which isn’t always the best-case scenario. With this type of investment, there is a lot of responsibility held by the investor. Searching for quality startups, conducting market analysis, going through due diligence, negotiating terms and overseeing the investment until a liquidity event is a grueling process. Angel investing is best suited for those that are extremely knowledgeable about the startups’ industry. For example, if you’re a real estate developer and you come across an app to help tenants and landlords communicate, an angel investment may be your best option. You’re well-educated in the space, and you provide more value than just money. It’s also important to note, that unless you’re an accredited investor, most angel deals won’t be made available to you. A few startups are now looking to equity crowdfunding that accepts non-accredited investors. Reg A+ non-accredited investors can invest a maximum of 10% of their annual income or 10% of their net worth per year (whichever is greater). Angels by far take on the riskiest form of startup investing.

Related: How I Got Mark Cuban to Help Me Build My Company

Co-Investing

Co-investing isn’t as popular in venture capital, but it still a solid option for a certain type of investor. Co-investing opportunities may come in the form of joining a membership fee-based investment network or fund. This type of investment takes out the hassle of finding startups, conducting basic due diligence, and in some cases, negotiating terms. This is the best for family offices and larger companies who have a smaller appetite for risk, but still want to be presented with deals. For example, a family office in the medical industry that comes across a new medical device or service can get in early, make an educated investment, and like proper angel investing, provide a larger value proposition to the startup than just cash. Co-investing works best when it’s supplementing an already established portfolio. This is the mid-tier level of risk.

Related: These 4 VCs Totally Blew Their Shot at Investing in Snapchat

Fund Investing

Fund investing has been the old bread and butter for larger investors. This form of investing is likely the best way for new investors to get into startups while spreading risk. Funds have two major shareholders, limited partners (LPs) and general partners (GPs). Those that write checks to the fund are LPs and those that manage the investments are GPs. Once an investor gives a fund a check, the GPs have full investment autonomy on making investment decisions and seeing them through. While most larger funds won’t accept checks of less than $10 million, a new category of funds, known as micro-funds, has emerged in popularity in the last few years. Micro-funds normally have a very specific thesis, talented first-time GPs, and smaller accredited investors. That’s what I’m trying to do with my fund, ACE Venture Capital. It’s a new micro-fund that specializes in investing in young entrepreneurs. I am an experienced 19-year-old GP that focuses on leveraging relationships for the best deal flow. This type of fund looks for accredited investors writing $500,000 to $5 million checks.

– Aaron Easaw is the founder and general partner at ACE Venture Capital

About the Author
By Aaron Easaw
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Current price of Bitcoin for July 1, 2026
Personal FinanceCryptocurrency
Current price of Bitcoin for July 1, 2026
By Joseph HostetlerJuly 1, 2026
7 minutes ago
Current price of Ethereum for July 1, 2026
Personal FinanceEthereum
Current price of Ethereum for July 1, 2026
By Joseph HostetlerJuly 1, 2026
7 minutes ago
Top CD rates from major banks July 1, 2026: Chase CDs, Bank of America CDs, Citibank CDs, and more
Personal FinanceCertificates of Deposit (CDs)
Top CD rates from major banks on July 1, 2026: Chase CDs, Bank of America CDs, Citibank CDs, and more
By Joseph HostetlerJuly 1, 2026
15 minutes ago
DHL plane being refuelled at airport by man in high-vis jacket
EnergyAviation
The Iran conflict saw jet fuel prices soar—when you use 1.88 million tonnes a year, how you respond really matters (just ask DHL)
By Sam ForsdickJuly 1, 2026
16 minutes ago
Current price of oil as of July 1, 2026
Personal FinanceOil
Current price of oil as of July 1, 2026
By Joseph HostetlerJuly 1, 2026
26 minutes ago
In this photo illustration, a Cisco logo is displayed on a smartphone with Artificial Intellingence (AI) symbols in the background.
AICFO Daily
Cisco is rolling out AI agents to every single one of its 90,000 employees
By Sheryl EstradaJuly 1, 2026
31 minutes ago

Most Popular

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
6 days ago
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
By Preston ForeJune 27, 2026
4 days ago
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
Success
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
By Sydney LakeJune 29, 2026
2 days ago
'Humanity has chosen to become idiots': This Brown professor switched to take-home exams after a mass shooting and discovered mass cheating
AI
'Humanity has chosen to become idiots': This Brown professor switched to take-home exams after a mass shooting and discovered mass cheating
By Catherina GioinoJune 29, 2026
2 days ago
The U.S. Army is opening military bases to private billions — here's why that changes everything for the next 250 years
Commentary
The U.S. Army is opening military bases to private billions — here's why that changes everything for the next 250 years
By Marc AndersenJune 30, 2026
1 day ago
The retired college professor fighting a $313 trespassing ticket in Wisconsin thinks he's part of a national struggle
Environment
The retired college professor fighting a $313 trespassing ticket in Wisconsin thinks he's part of a national struggle
By Catherina GioinoJune 28, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.