• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises

2

Despite having a $165 million net worth, Scarlett Johansson says work-life balance doesn’t exist—and the first step to success is admitting that

3

Current price of oil as of May 15, 2026

1

The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises

2

Despite having a $165 million net worth, Scarlett Johansson says work-life balance doesn’t exist—and the first step to success is admitting that

3

Current price of oil as of May 15, 2026
Leadership

Sarah Huckabee Sanders Is a Rising Star In Trump’s Orbit

By
The Associated Press
The Associated Press
Down Arrow Button Icon
By
The Associated Press
The Associated Press
Down Arrow Button Icon
March 12, 2017, 10:10 AM ET
Donald Trump, Sarah Huckabee Sanders
In this March 8, 2017, photo, White House deputy press secretary Sarah Huckabee Sanders stands in front of the White House in Washington. Faced with aggressive on-air questioning about the president’s wiretapping claims, Sarah Huckabee Sanders didn’t flinch, she went folksy. The 34-year-old spokeswoman for President Donald Trump was schooled in hardscrabble politics, and down-home rhetoric, from a young age by her father, folksy former Arkansas Gov. Mike Huckabee. (AP Photo/Evan Vucci)Evan Vucci AP

Faced with aggressive on-air questioning about the president’s wiretapping claims, Sarah Huckabee Sanders didn’t flinch, she went folksy.

Speaking to George Stephanopoulos on Good Morning America, she pulled out a version of an old line from President Lyndon Johnson: “If the president walked across the Potomac, the media would be reporting that he could not swim.”

The 34-year-old spokeswoman for President Donald Trump was schooled in hardscrabble politics—and down-home rhetoric—from a young age by her father, former Arkansas Gov. Mike Huckabee. Her way with a zinger—and her unshakable loyalty to an often unpredictable boss—are big reasons why the deputy press secretary is a rising star in Trump’s orbit.

In recent weeks, Sanders has taken on a notably more prominent role in selling Trump’s agenda, including on television and at White House press briefings. As White House press secretary Sean Spicer’s public profile has fluctuated in recent weeks amid criticism of his performance, Sanders has increasingly become a chief defender of Trump in some of his toughest moments.

Sanders’ rise has fueled speculation that she’s becoming the president’s favored articulator, a notion she disputes. “It’s hard for any one person to maintain a schedule of being the singular face all day every day,” she said. She argued that more than one press aide spoke for President Barack Obama.

“When Eric Schultz went on TV did anybody say Josh Earnest is getting fired?” Sanders asked. “Was that story ever written?”

Keystone XL Pipeline Won’t Use American Steel Despite President Trump’s Promise

Spicer echoed that message: “My goal is to use other key folks in the administration and the White House to do the shows.”

Indeed, speaking on behalf of this president is a challenging and consuming job.

Trump often presents his own thoughts directly on Twitter in the early hours of the morning and is known to closely follow his surrogates on television, assessing their performances. He has been happy with Sanders’ advocacy, said Kellyanne Conway, a counselor to the president.

“She understands America. She understands the president. And she understands how to connect the two,” said Conway, who noted that Sanders had appeared on television throughout the campaign as well. “The president has a great deal of trust in Sarah.”

On some days recently Sanders has been the administration’s messenger of choice, even when news outlets aren’t thrilled. Last Sunday, NBC’s Chuck Todd said on-air that Meet the Press had sought a “senior administration official or a Cabinet secretary,” but that the “White House offered a deputy press secretary. And so we declined.”

John McCain Calls on Donald Trump to Back Up His Wire-Tapping Claim

Sanders credits her larger-than-life dad with helping her learn how to deliver a message. Huckabee, a frequent political commentator, has long been famed for his pithy rhetoric. The two speak most mornings before 6 a.m.

“I’ll call and say, ‘What do you think if I say this?’ He’ll say, ‘That’s really good. You might try to say it a little bit more like X,'” she said.

On advocating for the unconventional Trump, Sanders admits that even in the press office, they don’t always get a heads up before Trump tweets. But she says part of Trump’s appeal is that he “directly communicates with the American people on a regular basis.”

Arkansas-raised, Sanders moved her young family to Washington to be part of the administration. She is married to a Republican consultant and they have three young children. She joined the Trump campaign not long after her father’s second presidential bid — which she managed — fizzled out in the 2016 Iowa caucuses. She said she was drawn to Trump’s message of economic populism and his outsider attitude.

“One of the big things my dad was running on was changing Washington, breaking that cycle,” Sanders said. “I felt like the outsider component was important and I thought he had the ability to actually win and defeat Hillary.”

Some Trump Boasts Stumble, But Jobs Do Grow

She also said she was drawn to the Trump family’s close involvement in the campaign, “having kind of been in the same scenario for my dad’s campaign.”

Being part of an effort to defeat Hillary Clinton had extra significance for Sanders, whose father entered the Arkansas governor’s mansion just a few years after Bill Clinton exited and who shared advisers and friends in the state. Sanders said at times it was difficult to be aggressive, but she “so disagreed” with Hillary Clinton’s policies, that she kept on.

Sanders entered politics young, helping with her father’s campaigns as a child and then working her way up the ranks until she had the top job in 2016. In 2007, she moved to Iowa to run her father’s operation in the leadoff caucus state, where he was the surprise winner. She has also served in the Education Department under President George W. Bush and worked on a number of Senate and presidential campaigns.

Mike Huckabee said his daughter was always a natural.

Trump Lawyers Knew Flynn Might Register as Foreign Agent

“When most kids at 7 or 8 are jumping rope, she’s sitting at the kitchen table listening to Dick Morris doing cross tabs on statewide polls,” said Huckabee, referring to the adviser-turned-adversary to President Bill Clinton.

Those Arkansas ties continue to hold strong. Sanders has consulted with friends from the state about her new role, including Mack McLarty, the former Clinton chief of staff, who she said counseled her to appreciate the “historic opportunity” to work in the White House.

Her rising profile has come with ups and downs. Sanders says she is turning off social media alerts because she has been flooded with criticism. For now, she has not been treated to a portrayal on Saturday Night Live — like Spicer and Conway. But her dad says that if that comes next, she should roll with it.

“One of the great honors of life is to be parodied,” Huckabee said. “It’s kind of an indication that you’ve arrived at a place of real power.”

 

About the Author
By The Associated Press
See full bioRight Arrow Button Icon

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Leadership

bhaskar
Economydisruption
The prophet of the ‘Wired Belt’ says capitalism is finally eating itself
By Bhaskar ChakravortiMay 16, 2026
33 minutes ago
Kurt Alexander, president of Omni Hotels & Resorts
SuccessCareers
Gen Z wants AI-proof jobs. The president of a 50-property hotel chain says hospitality is hiding in plain sight
By Preston ForeMay 16, 2026
52 minutes ago
cyborg
Future of WorkProductivity
AI’s cyborg problem: you have to embrace it to really succeed but 90% of people can’t or don’t want to
By Nick LichtenbergMay 16, 2026
2 hours ago
connor vukelich
Future of WorkGen Z
Meet the 20-year-old CEO who launched a company in high school to solve Gen Z’s entry-level job crisis
By Jake AngeloMay 16, 2026
2 hours ago
IDEO invented ‘human-centered design.’ Can it survive an AI world where everything looks the same?
Asiadesign thinking
IDEO invented ‘human-centered design.’ Can it survive an AI world where everything looks the same?
By Nicholas GordonMay 16, 2026
4 hours ago
alex
Future of WorkGen Z
Leaders, stop with the Gen Z generalizations 
By Alex CooperMay 16, 2026
4 hours ago

Most Popular

The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
Politics
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
By Jake AngeloMay 12, 2026
4 days ago
Despite having a $165 million net worth, Scarlett Johansson says work-life balance doesn’t exist—and the first step to success is admitting that
Success
Despite having a $165 million net worth, Scarlett Johansson says work-life balance doesn’t exist—and the first step to success is admitting that
By Preston ForeMay 13, 2026
3 days ago
Current price of oil as of May 15, 2026
Personal Finance
Current price of oil as of May 15, 2026
By Joseph HostetlerMay 15, 2026
22 hours ago
Nearly 50,000 Lake Tahoe residents have to find a new power source after their energy source looks to redirect lines to data centers
Travel & Leisure
Nearly 50,000 Lake Tahoe residents have to find a new power source after their energy source looks to redirect lines to data centers
By Catherina GioinoMay 12, 2026
4 days ago
The airplane fuel shortage is a myth propagated by airlines who want to cancel unprofitable flights, says private jet CEO
Energy
The airplane fuel shortage is a myth propagated by airlines who want to cancel unprofitable flights, says private jet CEO
By Jim EdwardsMay 14, 2026
2 days ago
Top economist says $39 trillion national debt leaves government worse prepared for recession than ever
Economy
Top economist says $39 trillion national debt leaves government worse prepared for recession than ever
By Eva RoytburgMay 14, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.