• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

2

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

3

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster

1

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

2

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

3

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Leadership

Sarah Huckabee Sanders Is a Rising Star In Trump’s Orbit

By
The Associated Press
The Associated Press
Down Arrow Button Icon
By
The Associated Press
The Associated Press
Down Arrow Button Icon
March 12, 2017, 10:10 AM ET
Donald Trump, Sarah Huckabee Sanders
In this March 8, 2017, photo, White House deputy press secretary Sarah Huckabee Sanders stands in front of the White House in Washington. Faced with aggressive on-air questioning about the president’s wiretapping claims, Sarah Huckabee Sanders didn’t flinch, she went folksy. The 34-year-old spokeswoman for President Donald Trump was schooled in hardscrabble politics, and down-home rhetoric, from a young age by her father, folksy former Arkansas Gov. Mike Huckabee. (AP Photo/Evan Vucci)Evan Vucci AP
Add Fortune on Google for similar content.

Faced with aggressive on-air questioning about the president’s wiretapping claims, Sarah Huckabee Sanders didn’t flinch, she went folksy.

Speaking to George Stephanopoulos on Good Morning America, she pulled out a version of an old line from President Lyndon Johnson: “If the president walked across the Potomac, the media would be reporting that he could not swim.”

The 34-year-old spokeswoman for President Donald Trump was schooled in hardscrabble politics—and down-home rhetoric—from a young age by her father, former Arkansas Gov. Mike Huckabee. Her way with a zinger—and her unshakable loyalty to an often unpredictable boss—are big reasons why the deputy press secretary is a rising star in Trump’s orbit.

In recent weeks, Sanders has taken on a notably more prominent role in selling Trump’s agenda, including on television and at White House press briefings. As White House press secretary Sean Spicer’s public profile has fluctuated in recent weeks amid criticism of his performance, Sanders has increasingly become a chief defender of Trump in some of his toughest moments.

Sanders’ rise has fueled speculation that she’s becoming the president’s favored articulator, a notion she disputes. “It’s hard for any one person to maintain a schedule of being the singular face all day every day,” she said. She argued that more than one press aide spoke for President Barack Obama.

“When Eric Schultz went on TV did anybody say Josh Earnest is getting fired?” Sanders asked. “Was that story ever written?”

Keystone XL Pipeline Won’t Use American Steel Despite President Trump’s Promise

Spicer echoed that message: “My goal is to use other key folks in the administration and the White House to do the shows.”

Indeed, speaking on behalf of this president is a challenging and consuming job.

Trump often presents his own thoughts directly on Twitter in the early hours of the morning and is known to closely follow his surrogates on television, assessing their performances. He has been happy with Sanders’ advocacy, said Kellyanne Conway, a counselor to the president.

“She understands America. She understands the president. And she understands how to connect the two,” said Conway, who noted that Sanders had appeared on television throughout the campaign as well. “The president has a great deal of trust in Sarah.”

On some days recently Sanders has been the administration’s messenger of choice, even when news outlets aren’t thrilled. Last Sunday, NBC’s Chuck Todd said on-air that Meet the Press had sought a “senior administration official or a Cabinet secretary,” but that the “White House offered a deputy press secretary. And so we declined.”

John McCain Calls on Donald Trump to Back Up His Wire-Tapping Claim

Sanders credits her larger-than-life dad with helping her learn how to deliver a message. Huckabee, a frequent political commentator, has long been famed for his pithy rhetoric. The two speak most mornings before 6 a.m.

“I’ll call and say, ‘What do you think if I say this?’ He’ll say, ‘That’s really good. You might try to say it a little bit more like X,'” she said.

On advocating for the unconventional Trump, Sanders admits that even in the press office, they don’t always get a heads up before Trump tweets. But she says part of Trump’s appeal is that he “directly communicates with the American people on a regular basis.”

Arkansas-raised, Sanders moved her young family to Washington to be part of the administration. She is married to a Republican consultant and they have three young children. She joined the Trump campaign not long after her father’s second presidential bid — which she managed — fizzled out in the 2016 Iowa caucuses. She said she was drawn to Trump’s message of economic populism and his outsider attitude.

“One of the big things my dad was running on was changing Washington, breaking that cycle,” Sanders said. “I felt like the outsider component was important and I thought he had the ability to actually win and defeat Hillary.”

Some Trump Boasts Stumble, But Jobs Do Grow

She also said she was drawn to the Trump family’s close involvement in the campaign, “having kind of been in the same scenario for my dad’s campaign.”

Being part of an effort to defeat Hillary Clinton had extra significance for Sanders, whose father entered the Arkansas governor’s mansion just a few years after Bill Clinton exited and who shared advisers and friends in the state. Sanders said at times it was difficult to be aggressive, but she “so disagreed” with Hillary Clinton’s policies, that she kept on.

Sanders entered politics young, helping with her father’s campaigns as a child and then working her way up the ranks until she had the top job in 2016. In 2007, she moved to Iowa to run her father’s operation in the leadoff caucus state, where he was the surprise winner. She has also served in the Education Department under President George W. Bush and worked on a number of Senate and presidential campaigns.

Mike Huckabee said his daughter was always a natural.

Trump Lawyers Knew Flynn Might Register as Foreign Agent

“When most kids at 7 or 8 are jumping rope, she’s sitting at the kitchen table listening to Dick Morris doing cross tabs on statewide polls,” said Huckabee, referring to the adviser-turned-adversary to President Bill Clinton.

Those Arkansas ties continue to hold strong. Sanders has consulted with friends from the state about her new role, including Mack McLarty, the former Clinton chief of staff, who she said counseled her to appreciate the “historic opportunity” to work in the White House.

Her rising profile has come with ups and downs. Sanders says she is turning off social media alerts because she has been flooded with criticism. For now, she has not been treated to a portrayal on Saturday Night Live — like Spicer and Conway. But her dad says that if that comes next, she should roll with it.

“One of the great honors of life is to be parodied,” Huckabee said. “It’s kind of an indication that you’ve arrived at a place of real power.”

 

About the Author
By The Associated Press
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Leadership

How foodservice giant Sodexo is embracing AI and robotics to reshape the kitchen
NewslettersCIO Intelligence
How foodservice giant Sodexo is embracing AI and robotics to reshape the kitchen
By John KellJuly 1, 2026
4 hours ago
U.S. Polo Assn. CEO J. Michael Prince
SuccessThe Promotion Playbook
U.S. Polo Assn. CEO was told he wasn’t right for a promotion—so he ‘outworked’ anyone else who wanted the job for 6 months straight
By Orianna Rosa RoyleJuly 1, 2026
5 hours ago
Nikesh Arora, chief executive officer at Palo Alto Networks
SuccessJobs
CEO of $248 billion cybersecurity company says workers are about to face a ‘Darwinian moment’ thanks to AI: Evolve or get cut
By Emma BurleighJuly 1, 2026
6 hours ago
DHL plane being refuelled at airport by man in high-vis jacket
EuropeAviation
The Iran conflict saw jet fuel prices soar—when you use 1.88 million tonnes a year, how you respond really matters (just ask DHL)
By Sam ForsdickJuly 1, 2026
8 hours ago
I know how Gen Z can survive the ‘jobpocalypse’ because I built an AI company — in 2015
CommentaryCareers
I know how Gen Z can survive the ‘jobpocalypse’ because I built an AI company — in 2015
By Jeremy FainJuly 1, 2026
10 hours ago
mr
Commentary250 Years of Innovation
America needs 3.8 million manufacturing workers. This CEO has a blueprint to find them
By Mark RayfieldJuly 1, 2026
10 hours ago

Most Popular

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
7 days ago
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
By Marco Quiroz-GutierrezJuly 1, 2026
13 hours ago
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
By Preston ForeJune 27, 2026
4 days ago
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
Success
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
By Sydney LakeJune 29, 2026
2 days ago
The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win
Newsletters
The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win
By Diane BradyJuly 1, 2026
11 hours ago
The U.S. Army is opening military bases to private billions — here's why that changes everything for the next 250 years
Commentary
The U.S. Army is opening military bases to private billions — here's why that changes everything for the next 250 years
By Marc AndersenJune 30, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.