• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Current price of oil as of July 1, 2026

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Current price of oil as of July 1, 2026
HealthDonald Trump

The Danger of Not Reading a Face

By
Clifton Leaf
Clifton Leaf
Down Arrow Button Icon
By
Clifton Leaf
Clifton Leaf
Down Arrow Button Icon
June 3, 2017, 7:30 AM ET
Belgium Trump
US President Donald Trump smiles during a tour of the new NATO headquarters during a NATO summit of heads of state and government in Brussels on Thursday, May 25, 2017. Matt Dunham AP
Add Fortune on Google for similar content.

This week I found myself drawn to a research study entitled, “Experience-based human perception of facial expressions in Barbary macaques (Macaca sylvanus).” How, you wonder? Well truth be told, I spied a summary of the paper on the science news site Phys.org, which offered a much juicier title: “Tourists risk animal bites by misreading wild monkey facial expressions as ‘kisses.’” (As a rule, I’ll read anything with “wild monkey” in the headline.)

But the original research paper—and my follow-up conversation with the lead author, Laëtitia Maréchal​—turned out to be more fascinating than even the phrase “wild monkey” might suggest.

The gist is that we humans are not so good at reading the facial expressions of Barbary macaques—and hint: this is important—even though we think we are.

In the study, Marechal, a behavioral ecologist/primatologist/conservation biologist at the UK’s University of Lincoln (it’s hard to know what to call a scientist with two Master’s degrees and a Ph.D.), and her colleagues showed volunteers photos of Barbary macaques displaying various “facial expressions related to aggressive, distressed, friendly or neutral states” and then tested their ability to identify them.

The humans really missed the mark when it came to matching a particularly toothy macaque expression—one in which “the corners of the lips are fully retracted and the upper and lower teeth are shown”—with the correct emotion. What looked to many like a smile was, in fact, a reflection of “a distressed emotional state…usually displayed as a submissive behavior during aggressive or dominant interactions.” Similarly, an expression that looked like “blowing kisses” was actually a sign of aggression. Oh well.

Marechal and her teammates conclude that this instinctive misreading may be getting both tourists and monkeys injured in places like South Africa’s Cape peninsula, Gibraltar, and various temples in Southeast Asia, where macaques and Ray-Ban-toting bipeds often get too close to one another.

But what makes the study truly compelling is that the research flies in the face of a very old theory, proposed by none other than Charles Darwin—that human beings and their close evolutionary cousins (in the words of Rachael E. Jack and colleagues) “communicate six basic internal emotional states (happy, surprise, fear, disgust, anger, and sad) using the same facial movements.” Indeed, that theory, called the universality hypothesis, has been getting beaten up over the last decade or so, with one research study after another taking an evidentiary swipe.

You say, “Okay, fine—I may not know my macaques, but I sure know what my beloved Labrador is thinking.” (Ahem.) You don’t. Or at least not as definitively as you think you do. (One of Marechal’s university colleagues, Kerstin Meints, has helped to develop an interactive CD, called “the Blue Dog,” to teach children how to interact with puppies and not get bit.)

Tellingly, a bevy of experimental evidence now demonstrates that even among humans, the meanings of facial expressions are often not intuitive across cultures, national origins, ethnicities, or the ages of individuals.

Which brings me to the question of whether mortals with wholly different political orientations can readily understand one other—not just one another’s words, but also their facial expressions, physical behavior, inflections of voice, and so on.

Yesterday, for instance, Jennifer Jacobs, a White House reporter for Bloomberg News tweeted an analysis of President Trump’s own interpersonal relations by one of his former aides, Corey Lewandowski. Trump is “so good at communicating,” Lewandowski reportedly said, that it takes staff with a “preexisting relationship to understand how the president functions.”

Earlier in the week, Mr. Trump himself tweeted out a “Thank you for your support” message, highlighting a Rasmussen opinion poll that concluded that 52% of voters disapproved of his performance as president.

While that tweet and others have raised eyebrows, they may be telling us something important about human perception and how sharply partisan orientations can shape it.

The President, in recent days and weeks, has withdrawn from the Paris Agreement on climate, lobbied hard for a bill that slashes funding for Medicaid by more than $830 billion even as it puts coverage of pre-existing conditions in the cross-hairs, and released a budget that eliminates or sharply cuts funding for health programs, research, and environmental protections—in each case, taking a position that is opposite to what large majorities of Americans, rich and poor, red state and blue, say they support. And, for that matter, opposite to what business leaders say they want, too.

The policies, on their face, as I’ve written in this space, don’t make sense. When examined through the lens of electoral politics, they make even less sense.

But maybe the issue isn’t policy or politics at all. Maybe it’s a question of perception. It may be that when the President is confronted with a nation in distress, he simply sees a smile.

This essay appears in today’s edition of the Fortune Brainstorm Health Daily. Get it delivered straight to your inbox.

About the Author
By Clifton Leaf
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Health

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Health

The 6 Best Exercise Bikes of 2026: Fitness Expert Reviewed
HealthDietary Supplements
The 6 Best Exercise Bikes of 2026: Fitness Expert Reviewed
By Christina SnyderJuly 1, 2026
16 hours ago
kean
PoliticsCongress
Tom Kean discloses depression diagnosis behind 4-month absence from Congress: ‘until you experience it yourself, it is difficult to fully understand’
By Mike Catalini, Joey Cappelletti and The Associated PressJune 30, 2026
2 days ago
‘Cop on your wrist’: Wearables offer tons of data, but people are still going to sleep to Netflix and TikTok
HealthBrainstorm Tech
‘Cop on your wrist’: Wearables offer tons of data, but people are still going to sleep to Netflix and TikTok
By Amanda GerutJune 29, 2026
3 days ago
usa
EnvironmentHeat
Long and dangerous heat wave to roast America from Dallas to New York through July 4th holiday
By Marc Levy and The Associated PressJune 29, 2026
3 days ago
France suffers 1,000 additional deaths in just the past week amid record heat wave—and 85% involved people aged 65 and above
EuropeWeather and forecasting
France suffers 1,000 additional deaths in just the past week amid record heat wave—and 85% involved people aged 65 and above
By Kirsten Grieshaber, John Leicester and The Associated PressJune 28, 2026
4 days ago
Peter Rahal speaks on stage in front of a black and purple background.
RetailFood and drink
David Protein CEO says ‘diet trends are over’ because of GLP-1s: ‘What’s next is really hard to predict’
By Sasha RogelbergJune 28, 2026
4 days ago

Most Popular

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
By Marco Quiroz-GutierrezJuly 1, 2026
1 day ago
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
7 days ago
Current price of oil as of July 1, 2026
Personal Finance
Current price of oil as of July 1, 2026
By Joseph HostetlerJuly 1, 2026
1 day ago
The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win
Newsletters
The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win
By Diane BradyJuly 1, 2026
1 day ago
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
By Preston ForeJune 27, 2026
5 days ago
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
Success
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
By Sydney LakeJune 29, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.