• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Exclusive

An hour in the Oval Office with President Trump Fortune Editor-in-Chief: Alyson Shontell sat down with President Trump in the Oval Office for an hour. Tariffs, Intel, AI, Boeing, Iran—and the question every CEO eventually has to answer: who's next?

An hour in the Oval Office with President Trump Fortune Editor-in-Chief: Alyson Shontell sat down with President Trump in the Oval Office for an hour. Tariffs, Intel, AI, Boeing, Iran—and the question every CEO eventually has to answer: who's next?

An hour in the Oval Office with President Trump Fortune Editor-in-Chief: Alyson Shontell sat down with President Trump in the Oval Office for an hour. Tariffs, Intel, AI, Boeing, Iran—and the question every CEO eventually has to answer: who's next?

An hour in the Oval Office with President Trump Fortune Editor-in-Chief: Alyson Shontell sat down with President Trump in the Oval Office for an hour. Tariffs, Intel, AI, Boeing, Iran—and the question every CEO eventually has to answer: who's next?

An hour in the Oval Office with President Trump Fortune Editor-in-Chief: Alyson Shontell sat down with President Trump in the Oval Office for an hour. Tariffs, Intel, AI, Boeing, Iran—and the question every CEO eventually has to answer: who's next?

An hour in the Oval Office with President Trump Fortune Editor-in-Chief: Alyson Shontell sat down with President Trump in the Oval Office for an hour. Tariffs, Intel, AI, Boeing, Iran—and the question every CEO eventually has to answer: who's next?

An hour in the Oval Office with President Trump Fortune Editor-in-Chief: Alyson Shontell sat down with President Trump in the Oval Office for an hour. Tariffs, Intel, AI, Boeing, Iran—and the question every CEO eventually has to answer: who's next?

An hour in the Oval Office with President Trump Fortune Editor-in-Chief: Alyson Shontell sat down with President Trump in the Oval Office for an hour. Tariffs, Intel, AI, Boeing, Iran—and the question every CEO eventually has to answer: who's next?

An hour in the Oval Office with President Trump Fortune Editor-in-Chief: Alyson Shontell sat down with President Trump in the Oval Office for an hour. Tariffs, Intel, AI, Boeing, Iran—and the question every CEO eventually has to answer: who's next?

An hour in the Oval Office with President Trump Fortune Editor-in-Chief: Alyson Shontell sat down with President Trump in the Oval Office for an hour. Tariffs, Intel, AI, Boeing, Iran—and the question every CEO eventually has to answer: who's next?

LeadershipMost Powerful Women

What Google Should Have Learned From Uber About Handling an HR Crisis

By
Rachel Bitte
Rachel Bitte
Down Arrow Button Icon
By
Rachel Bitte
Rachel Bitte
Down Arrow Button Icon
August 9, 2017, 3:20 PM ET
Salon Viva Technology At Parc des Expositions In Paris
Christophe Morin—IP3/Getty Images

I’ve been in HR in the tech industry for over 20 years. It takes a lot to shock me. But when I learned Google fired the male engineer who authored the now-notorious gender inequality memo, I was surprised. It’s not the termination that shocked me—it’s the speed at which it all came to a head.

Of course, I’m not on Google’s HR team, so I will never know how they handled this investigation. It may have been thorough and exhaustive. From an outside perspective, the decision to terminate appears swift and decisive. But by firing him in less than 24 hours, the company added fuel to a very public fire, rather than try to defuse the situation.

My guess is that Google made the move because the company wants to be clear about what it stands for. It accomplished that. But this lightning-fast termination could stunt Google’s ability to understand why the situation happened in the first place. That takes time, and it’s hard to do in a day. You have to examine everything—what pushed the engineer to put these thoughts in writing, what portions of the memo did and didn’t violate policies, and who else is involved.

For Google, even if the eventual decision is glaringly obvious (i.e., we need to fire this guy), taking the time to weigh the pros and cons of every option—including suspension, departmental move, etc.—is critical.

And firing isn’t enough. In an instance like this, it’s important to look inward. While Google didn’t sanction this engineer’s words, it created the environment in which they were expressed. CEO Sundar Pichai’s response affirmed the company “strongly support[s] the right of Googlers to express themselves.” If an organization is going to place value on self-expression, it must seek to balance that openness with respect—and it’s the job of leadership to communicate what that balance is.

Sign up: Click here to subscribe to the Broadsheet, Fortune’s daily newsletter on the world’s most powerful women.

Google should hold itself accountable by acknowledging its role, identifying the changes it must make, and having conversations so future dialogue is more constructive. The primary goal of any HR investigation should be to better understand the multiple views of a situation, unearth the root cause of why an incident happened and recommend changes to make for the future.

The hardest (but most important) HR task is to suspend personal judgment in favor of facts. HR acts as a liaison between employees and employers. We have to keep the well-being of the entire company in mind. Unfortunately, that puts us in a tricky position, especially when it’s something we don’t personally agree with. I abhor most of the remarks he made. But my feelings are beside the point.

So, what would I have done differently? Taken it slower. Defused the situation as much as possible. Tried to cool internal and external tensions at least slightly—before making such a finite decision. Suspension is a common tactic; remove the employee from the workplace at least temporarily. Instead of reacting to headlines and inflamed passions, spend as much time as needed conducting a thorough, objective investigation into why this happened and, more importantly, what you can learn.

Ironically, a good example of this is Travis Kalanick’s temporary “leave of absence” before his eventual resignation from Uber. When I saw that, I thought: likely a delay tactic to take the story out of the headlines, at least temporarily. That’s smart HR. It allowed for distance, control, and a slightly less dramatic exit.

The final takeaway: as black and white as some things seem, shades of gray always exist. The “gray” in this memo comes in the form of a freedom of speech debate. Portions of the memo raised fair points for further discussion about how to appropriately express different views in the workplace. However, many other points clearly crossed the boundaries of what’s acceptable. It’s in those shades of gray that you find learnings about ourselves, our values and better understanding of each other. By taking the extra time to deescalate the situation and tease out the gray areas, we can figure out how to work together and be better to each other.

Rachel Bitte is chief people officer at Jobvite. She has 20 years of HR leadership and process excellence experience—particularly in the tech industry—with a focus on change leadership and talent management.

 

 

About the Author
By Rachel Bitte
See full bioRight Arrow Button Icon

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Leadership

reorgs
CommentaryRestructuring
We studied 6,000 executives and found the real reason 70% of transformations fail
By Julia Dhar, Kristy R. Ellmer and Philip JamesonMay 19, 2026
48 minutes ago
ESG may be fading—but moral leadership isn’t
NewslettersCEO Daily
ESG may be fading—but moral leadership isn’t
By Diane BradyMay 19, 2026
2 hours ago
College graduates sitting at commencement yell.
AIEducation
College students are booing commencement speakers celebrating AI, but the wave of hate hasn’t stopped them from using it to cheat on their exams
By Sasha RogelbergMay 19, 2026
3 hours ago
Billionaire space founder says a simple kids marshmallow test can reveal if you’ll stay stuck in the middle class forever
SuccessBillionaires
Billionaire space founder says a simple kids marshmallow test can reveal if you’ll stay stuck in the middle class forever
By Orianna Rosa RoyleMay 19, 2026
4 hours ago
Employers are quietly pausing 401(k) matches again. The last time this happened was the 2008 recession and Covid
Personal Finance401(k)
Employers are quietly pausing 401(k) matches again. The last time this happened was the 2008 recession and Covid
By Courtney Vinopal and HR BrewMay 18, 2026
14 hours ago
Photo of Elon Musk
AIOpenAI
Jury rules against Elon Musk in $150 billion lawsuit against OpenAI and Sam Altman
By Sharon GoldmanMay 18, 2026
16 hours ago

Most Popular

The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
Politics
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
By Jake AngeloMay 12, 2026
7 days ago
While Trump insisted the Iran war would end ‘soon,’ an account in his name was buying millions in oil, defense and gold
Economy
While Trump insisted the Iran war would end ‘soon,’ an account in his name was buying millions in oil, defense and gold
By Eva RoytburgMay 18, 2026
16 hours ago
Current price of oil as of May 18, 2026
Personal Finance
Current price of oil as of May 18, 2026
By Joseph HostetlerMay 18, 2026
22 hours ago
EXCLUSIVE: An hour in the Oval Office with the CEO-in-Chief, President Trump
Politics
EXCLUSIVE: An hour in the Oval Office with the CEO-in-Chief, President Trump
By Alyson ShontellMay 18, 2026
1 day ago
Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI
AI
Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI
By Jake AngeloMay 16, 2026
3 days ago
Spirit Airlines apologizes to all the Americans who can't afford any summer vacation flights as it shuts down
Travel & Leisure
Spirit Airlines apologizes to all the Americans who can't afford any summer vacation flights as it shuts down
By Rio Yamat and The Associated PressMay 18, 2026
22 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.