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TechFortune 500

Apple May Change Its Iconic App Store Icon and People Are Unhappy

By
John Patrick Pullen
John Patrick Pullen
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By
John Patrick Pullen
John Patrick Pullen
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August 14, 2017, 7:21 PM ET

Apple’s product designs typically go unchallenged by the company’s legion of loyal customers, but a recent tweak to the classic App Store icon in the company’s most recent test version of iOS has users doing a double take on Twitter.

The icon’s previous design—a pencil, paintbrush, and ruler arranged to look like the letter “A”—has raised nary an eyebrow in the past. But perhaps representing a more comprehensive redesign for the App Store, Apple is trying a different look in the impending iOS 11 and Mac OS High Sierra release. See for yourself:

https://twitter.com/eli_schiff/status/897166641007546368

By swapping out the pencil, paintbrush, and ruler (which has been simplified so much over the years that it now merely looks like a rectangle), the new icon leaves much to the user’s interpretation. Still, there’s one question that many people on Twitter have asked:

Why does the new App Store icon look like three popsicle sticks pic.twitter.com/99De2BUQyG

— cameronsz (@cameronsz19) August 14, 2017

And when you look at them side-by-side, the comparison holds up pretty well.

https://twitter.com/hallstephenj/status/897164320957755392

As one iOS developer points out, the problem with the new icon may be “if it ain’t broke, don’t fix it.”

It’s such a shame because the original iOS 11 redesigned App Store icon was actually nice, a modern simplification of what came before it.

— Benjamin Mayo (@bzamayo) August 14, 2017

But to Apple’s chief designer Jony Ive, the App Store icon may need to be redesigned because it harkens back to the operating system’s skeuomorphic days, when apps were made to look like the physical objects they replaced. That design scheme was swept out—alongside former senior vice president of iOS Software Scott Forstall, who reportedly favored it—when Ive brought a flatter, more modern look to Apple’s software symbols with iOS 7. The pencil, paintbrush, and ruler are remnants of that previous era, though not so easily erased.

https://twitter.com/danblondell/status/897163544487243776

But the beta Mac and iOS operating systems are still not final, so the icon designs could revert to previous versions.

On the bright side, however, a new (joke) icon appears to already be in the works for iOS 12.

Already working on a revolutionary new App Store icon for iOS 12. #iOS #OneMoreThing pic.twitter.com/ozHonlXfYZ

— ᴺᴼᵀ Jony Ive (@JonyIveParody) August 14, 2017

 

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