• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI

2

Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 

3

Meet the 20-year-old CEO who launched a company in high school to solve Gen Z's entry-level job crisis

1

Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI

2

Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 

3

Meet the 20-year-old CEO who launched a company in high school to solve Gen Z's entry-level job crisis
MPWWMPW

Japan’s Hiring Housewives, Women’s Evolving Stock Photos, and an All-American U.S. Open Final

Claire Zillman
By
Claire Zillman
Claire Zillman
Editor, Leadership
Down Arrow Button Icon
Claire Zillman
By
Claire Zillman
Claire Zillman
Editor, Leadership
Down Arrow Button Icon
September 8, 2017, 2:34 AM ET

Hardworking housewives, it seems, are Japan’s hottest commodity.

Companies in service-based industries are going all out in trying to recruit them, according to Quartz.

FamilyMart, a chain of convenience stores, plans to hire 100,000 housewives for part-time jobs in the next two years.

“Supporting hardworking housewives!” proclaims the jobs page of Pronto, a chain of restaurants and cafes.

And a new slogan by McDonald’s that translates roughly to “McDonald’s, no problem” promises housewives flexible hours and growth opportunities. The burger chain is even offering housewives trial work periods, during which they can determine if they’re interested in flipping burgers and scooping fries. “Housewives are a valued labor force because they are very hospitable and are very conscious of cleanliness in our restaurants,” said a McDonald’s HR exec.

The clamor for such workers makes sense, considering Japan’s labor market is tighter than it’s been in 40 years, due to an aging population and a lack of foreign workers. And employers’ appeal to housewives reflects a years-long effort by Prime Minister Shinzo Abe to increase the number of women in Japan’s workforce. But at the same time, the nature of the jobs being advertised—part-time, hourly work—underscores the problem that’s tainted the top-line success of Abe’s plan: Women are still being sidelined to low-paying, irregular positions.

—@clairezillman

EUROPE/MIDDLE EAST/AFRICA

Maiden voyageU.K. MP Tulip Siddiq is calling for a change to British passport regulations after she was caught up in customs with her daughter, who has a different last name. Siddiq was only released after her husband arrived. She says children's passports should display the last names of both parents so the problem—likely to become more common due to more women keeping their maiden names—doesn't affect other mothers. Guardian
.

Beauty mark
The fallout continues for L’Oréal Paris U.K. after it fired transgender model Munroe Bergdorf for a Facebook post in which she deemed all white people racist. She argues that she was highlighting the issue of systemic racism in the wake of Charlottesville. In solidarity with Bergdorf, U.K. radio host Clara Amfo, who was featured in a campaign similar to Bergdorf's last year, says she's breaking off her ties with the cosmetics maker. "If [Bergdorf]'s not 'worth it' anymore," Amfo said, "I guess I'm not either."
Mic

THE AMERICAS

Worth a thousand words
The New York Times examines the evolution of women over the past decade through the lens of stock photos. The most purchased Getty image of "woman" in 2007 was a naked woman in a towel. This year, it's a female hiker on a mountain top. The photograph "feels like an image about power, about freedom, about trusting oneself," says Pam Grossman, director of visual trends at Getty. "Who cares what you even look like? Let’s focus on what you’re doing.”
New York Times
.

Comedy's 'unicorn'
The Atlantic looks at the rise of comedian Tiffany Haddish, whose ascent to stardom in recent years led to her role in the hit Girls Trip this summer. Haddish, whose comedy taps into her tragic upbringing and time she spent in foster care, shows how a black female comedian can make it these days—while at the same time exposing the systemic challenges that remain. 
Atlantic
.

She was an American girl
All four women playing in the U.S. Open semifinals last night—Venus Williams, Sloane Stevens, Madison Keys, and CoCo Vandeweghe—were American. The last time that happened at a Grand Slam was at Wimbledon in 1985. The last time it occurred at the U.S. Open was in 1981. Stevens beat Williams, and Keys defeated Vandeweghe last night. The winners will meet in the final on Saturday.
Wall Street Journal

ASIA-PACIFIC

Shock to the system
The murder of prominent Indian journalist Gauri Lankesh, who was critical of rightwing Hindu nationalist politics, is sending shockwaves through the nation. Other journalists have protested her killing as an attack on the free press, while rival political factions are fighting over who's to blame.
Financial Times
.

Sexist scrum
New Zealand Rugby launched a "respect and responsibility" review of player behavior last year after a series of scandals—including the assault of a woman hired to strip at a team party. The inquiry identified prominent problems with the use of alcohol, sexist attitudes towards women, and a sense of entitlement among some players, all of which, the review said, "no longer reflected contemporary values and expected behaviors."
BBC

IN BRIEF

Betsy DeVos wants to rescind Title IX protection for sexual assault survivors. Here’s what that means.
Fortune

Sally Blount, first woman to lead a top-ranked business school, to step down
Wall Street Journal

Tori Amos: 'Menopause is the hardest teacher I've met. Harder than fame'
Guardian

Remembering Kate Millet, the feminist author who wrote the book on sexual politics
Smithsonian Magazine

PARTING WORDS

"People will look at you and they'll try and define you, whether you're a woman, whether you're young. But they only do that if you let them, and so I always viewed my job as defining myself."
—Former U.S. Attorney General Loretta Lynch in Firsts, 'Time' magazine's multimedia project featuring candid interviews with 46 groundbreaking women.
About the Author
Claire Zillman
By Claire ZillmanEditor, Leadership
LinkedIn iconTwitter icon

Claire Zillman is a senior editor at Fortune, overseeing leadership stories. 

See full bioRight Arrow Button Icon

Latest in MPW

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in MPW

‘Be delusional enough to call yourself something the world hasn’t called you yet’: What powerful women told the class of 2026
NewslettersMPW Daily
‘Be delusional enough to call yourself something the world hasn’t called you yet’: What powerful women told the class of 2026
By Sydney LakeMay 14, 2026
3 days ago
Mrs. Dow Jones on what women get wrong about money
NewslettersMPW Daily
Mrs. Dow Jones on what women get wrong about money
By Sydney LakeMay 13, 2026
4 days ago
lamb
Arts & EntertainmentObituary
Joni Lamb, founder of one of the largest Christian TV networks in the world, dies at 65
By John Seewer and The Associated PressMay 11, 2026
5 days ago
TIAA CEO Thasunda Brown Duckett’s 3 rules for Gen Z entering the workforce: Adapt, lean in, and build a bigger table
SuccessGen Z
TIAA CEO Thasunda Brown Duckett’s 3 rules for Gen Z entering the workforce: Adapt, lean in, and build a bigger table
By Sydney LakeMay 11, 2026
6 days ago
nicole
MPWWealth
Meet Goldman’s athlete whisperer: the woman who stands guard against $1 billion of fraud targeting sports fortunes
By Nick LichtenbergMay 10, 2026
7 days ago
Young man working on laptop with headphones in modern coffeeshop
Future of Workskills gap
AI generated identical résumés for a man and a woman: Hers was more likely to be labeled ‘weak,’ while his got a 97% approval rating
By Eleanor PringleMay 10, 2026
7 days ago

Most Popular

Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI
AI
Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI
By Jake AngeloMay 16, 2026
18 hours ago
Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 
Politics
Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 
By Jason MaMay 16, 2026
9 hours ago
Meet the 20-year-old CEO who launched a company in high school to solve Gen Z's entry-level job crisis
Future of Work
Meet the 20-year-old CEO who launched a company in high school to solve Gen Z's entry-level job crisis
By Jake AngeloMay 16, 2026
22 hours ago
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
Politics
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
By Jake AngeloMay 12, 2026
4 days ago
Despite having a $165 million net worth, Scarlett Johansson says work-life balance doesn’t exist—and the first step to success is admitting that
Success
Despite having a $165 million net worth, Scarlett Johansson says work-life balance doesn’t exist—and the first step to success is admitting that
By Preston ForeMay 13, 2026
4 days ago
‘You’re not a hero, you’re a liability’: Shark Tank’s Kevin O’Leary warns Gen Z founders to stop glorifying hustle culture
Future of Work
‘You’re not a hero, you’re a liability’: Shark Tank’s Kevin O’Leary warns Gen Z founders to stop glorifying hustle culture
By Jacqueline MunisMay 16, 2026
18 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.