In one of the weirder tech glitches in recent memory, Amazon’s automated email servers appears to have gone off the rails and spammed many of the company’s customers with a message titled “A gift from your registry.”

As you can see, the email included an image of a crawling baby, and the message “Someone great recently purchased a gift from your baby registry!”

The reasons for the glitch are unclear. An informal poll in the Fortune office revealed that a good number of people received the email, and the majority of them had signed up for a baby or a wedding registry with Amazon. But not all of them—at least one person had never signed up for a registry of any sort.

Meanwhile, others (including me) who have Amazon accounts did not receive the mysterious baby email. Amazon has since responded:

“We are notifying affected customers. A technical glitch caused us to inadvertently send a gift alert e-mail earlier today. We apologize for any confusion this may have caused,” said a company spokesperson.

Some Amazon users have taken to Twitter to complain that the emails are insensitive:

https://twitter.com/MichelleKinney/status/910238648263745536

Others simply expressed shock and bewilderment:

When you receive an email from @amazon that says someone "purchased a gift from your baby registry" #GetItTogetherAmazon #NotPregnant pic.twitter.com/JccuGiawrk

— Kailyn Foy (@kailyn_13) September 19, 2017

Others saw humor in the situation:

PSA: Do not open the Baby Registry email from Amazon. It is a trick from the Wizard Bezos and you will become pregnant with Alexas.

— mojo dojo bahay kubo (@mikeyil) September 19, 2017

This is not the first fake message about life and death from a tech giant. Last November, Facebook raised eyebrows one afternoon by messaging many users to tell them they were dead. The company subsequently apologized for a “terrible mistake” that occurred in testing a posthumous product feature.

This story was updated at 8:20pm ET with Amazon’s statement.