• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back

2

When SpaceX starts trading, some 'shareholders' will discover they own nothing at all

3

Current price of oil as of June 12, 2026

1

Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back

2

When SpaceX starts trading, some 'shareholders' will discover they own nothing at all

3

Current price of oil as of June 12, 2026
Tech

Garmin’s New Fitness Trackers for Kids Feature Star Wars and Marvel Characters

By
Tom Huddleston Jr.
Tom Huddleston Jr.
Down Arrow Button Icon
By
Tom Huddleston Jr.
Tom Huddleston Jr.
Down Arrow Button Icon
September 27, 2017, 2:30 PM ET

Garmin has a new way to get kids to stay active and track their activity. The wearable tech company introduced a new line of fitness trackers for children that feature kid-friendly characters from Walt Disney-owned brands like Star Wars and Marvel Comics.

Thanks to a partnership with Disney, Garmin’s Vivofit Jr. 2 fitness trackers come bearing designs that feature characters like BB-8, the adorable droid from Star Wars: The Force Awakens, while other trackers are adorned with the Star Wars logo, Captain America’s shield, or even classic Disney cartoon characters like Minnie Mouse. Garmin said on Wednesday that the new wearable devices also come installed with mobile apps that correspond to the franchise and characters on the tracker and which feature tailored “adventures” for children to follow, including planning a party with Minnie Mouse or following BB-8 on a sort of scavenger hunt for missing starship parts.

“The Vivofit Jr. 2 is all about making fitness fun for kids, instilling at a young age the joy of leading an active lifestyle,” Garmin CEO and president Cliff Pemble said in a statement. “We are honored to team up in such a unique way with Disney, tapping into the brilliance of their creative storytelling experts.”

Get Data Sheet, Fortune’s technology newsletter.

The new product comes only one year after Garmin released its first Vivofit Jr., a smaller version (with brighter colors) of the company’s adult-sized Vivofit fitness trackers. The idea behind the kid-focused trackers is to help parents ensure that their children are physically active while also monitoring their various games and activities. In addition to the companion mobile apps, the Vivofit Jr. models are also water proof for use in the pool. And, the new Vivofit Jr. 2 models have a new color screen, replacing the black-and-white screen on the older versions.

Garmin is selling the Vivofit Jr. 2 trackers for $99.99, which is $20 more than the previous version (and the same price as the tracker for adults). Garmin has struggled to turn around slumping sales for its wearable fitness devices. That area of the company’s business dipped roughly 15% in the most recent quarter, though those results were offset by the success of Garmin’s outdoor products, which include handheld GPS devices.

About the Author
By Tom Huddleston Jr.
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

More and more of Musk’s companies end up under the same roof. Here’s a look at his sprawling empire
C-SuiteElon Musk
More and more of Musk’s companies end up under the same roof. Here’s a look at his sprawling empire
By The Associated PressJune 13, 2026
1 hour ago
herrin
CommentaryInfrastructure
America just committed $1.2 trillion to fix its infrastructure. We’re still flying blind
By Gregg HerrinJune 13, 2026
5 hours ago
Melinda French Gates’ advice to new IPO millionaires: ‘Give half your money away’
Startups & VentureMost Powerful Women
Melinda French Gates’ advice to new IPO millionaires: ‘Give half your money away’
By Emma HinchliffeJune 13, 2026
5 hours ago
Aravind Srinivas wearing glasses
SuccessBillionaires
CEO of $20 billion AI firm Perplexity says the secret to success is ‘sleeping with that fear’ that your competitor will steal your idea
By Preston ForeJune 13, 2026
5 hours ago
cyber
Commentarycyber
Accenture cyber leads: why hiring more people won’t solve the cybersecurity talent gap
By Harpreet Sidhu and Vikram DesaiJune 13, 2026
5 hours ago
t
CommentaryHospitality
AI is making promises your brand never made. Hotels are paying the price
By Teresa MackintoshJune 13, 2026
6 hours ago

Most Popular

Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back
Environment
Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back
By Catherina GioinoJune 9, 2026
4 days ago
When SpaceX starts trading, some 'shareholders' will discover they own nothing at all
Investing
When SpaceX starts trading, some 'shareholders' will discover they own nothing at all
By Jim EdwardsJune 12, 2026
1 day ago
Current price of oil as of June 12, 2026
Personal Finance
Current price of oil as of June 12, 2026
By Joseph HostetlerJune 12, 2026
1 day ago
American taxpayers have spent $33 billion on sports stadiums. They got fewer seats—and higher prices
Success
American taxpayers have spent $33 billion on sports stadiums. They got fewer seats—and higher prices
By Catherina GioinoJune 11, 2026
2 days ago
U.S. energy secretary says 7 million barrels of oil exiting Persian Gulf daily, but Chevron CEO rebuts the claim
Energy
U.S. energy secretary says 7 million barrels of oil exiting Persian Gulf daily, but Chevron CEO rebuts the claim
By Jordan BlumJune 12, 2026
19 hours ago
Anthropic disables Fable and Mythos AI models after U.S. government bars it from giving foreigners access
AI
Anthropic disables Fable and Mythos AI models after U.S. government bars it from giving foreigners access
By Jeremy KahnJune 13, 2026
11 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.