• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

Mark Zuckerberg feeds his cows macadamia nuts and beer to create the 'highest-quality beef in the world' on his $300 million estate in Hawaii

3

Today, Emily Blunt is worth $80 million thanks to her Hollywood career—but she actually wanted to be a UN Spanish translator on $80K

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

Mark Zuckerberg feeds his cows macadamia nuts and beer to create the 'highest-quality beef in the world' on his $300 million estate in Hawaii

3

Today, Emily Blunt is worth $80 million thanks to her Hollywood career—but she actually wanted to be a UN Spanish translator on $80K
Finance

Investors Are Betting That Apple Can’t Grow

Shawn Tully
By
Shawn Tully
Shawn Tully
Senior Editor-at-Large
Down Arrow Button Icon
Shawn Tully
By
Shawn Tully
Shawn Tully
Senior Editor-at-Large
Down Arrow Button Icon
October 2, 2017, 1:44 PM ET
Add Fortune on Google for similar content.

Apple views itself as a fabulous growth machine, the fount that will pour forth the most innovative, best-selling products in tech for years to come. Investors have a starkly different take. Right now, they’re pricing Apple (AAPL) as a dull plodder, a deep value stock with poor prospects for firing up sales and earnings—the iPhone notwithstanding.

In one sense, that’s hard to believe. After all, the stock—despite the recent selloff driven by disappointing sales of the new iPhone 8—has surged 33% this year, adding $200 billion in value, and prompting predictions that the Colossus of Cupertino will soon boast the world’s first $1 trillion market cap.

But don’t confuse that spike in the share price with a surge in optimism about Apple’s future growth. The proof: The recent run has lifted Apple’s PE ratio to just 17.5, significantly below the S&P average of well over 20. A low multiple means that investors aren’t expecting their gains to flow from rapidly rising profits, driven by reinvesting earnings at high rates of return—Warren Buffett’s ideal. They’re buying the stock for the cash it hands them in dividends and buybacks. In their view, Apple is a mature slowpoke that can’t find much to profitably invest in, so it’s best choice is to pay out everything it earns.

And that’s just what Apple is doing. Apple’s fiscal year ends in September, so to include the most recent reported results, let’s examine its financials for the past four, four-quarter periods, ending with the 12 months running from June 2016 to June 2017. When we do so, three salient points stand out:

The first point is that Apple hasn’t shown consistent earnings growth. Its profits peaked at $51 billion for the four quarters ended mid-year 2015. Year-over-year to June 2017, earnings fell 2.6% to $46.6 billion.

Second, Apple is effectively conceding that profitable places to invest are hard to find. From June 2013 to June of this year, it earned a cumulative $184 billion, and paid out almost precisely that amount, $185.3 billion, in dividends and buybacks. Its capital expenditures appear to be what’s known as “maintenance,” rather than”growth,” capex. Apple is apparently spending just what it needs to keep its current factories and plants in good shape, but not pouring capital into new facilities to drive growth.

Third, Apple is spending substantial, and increasing, amounts on R&D. On an annualized basis, its research outlays are now running at around $12 billion a year, twice the figure of four years ago. Yet all that spending isn’t creating the kinds of hits that propel earnings. Sure, in recent years Apple has launched popular products, but its flat earnings show that they’re offset either by duds, or older hits on a downward slide. A case in point, of course, is the so-far disappointing reception to its new iPhone 8.

All of this doesn’t mean Apple is a poor buy. On the contrary, it’s appealing mainly because it’s cheap. If Apple’s earnings simply wax with inflation at 2% a year—in other words, display zero growth in real terms—and it keeps on paying all profits in dividends and buybacks, investors will reap annual gains of around 8% a year, a good number when 10-year Treasuries are paying just 2.3%.

The danger, of course, is that Apple won’t be able raise its already gigantic profits at all. It’s earning a remarkable 27% on every dollar in sales before taxes, and that lush profitability makes the iPhone a fat targets for competitors. The best forecast for Apple is the one investors are voting for with their dollars. In their view, Apple is a former dynamo that’s now a humdrum but reliable cash machine.

About the Author
Shawn Tully
By Shawn TullySenior Editor-at-Large

Shawn Tully is a senior editor-at-large at Fortune, covering the biggest trends in business, aviation, politics, and leadership.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

Those bots sending discounts to your email is dynamic pricing in action. Get revenge on those bots by abandoning your cart
RetailConsumer Spending
Those bots sending discounts to your email is dynamic pricing in action. Get revenge on those bots by abandoning your cart
By Catherina GioinoJuly 3, 2026
2 hours ago
Mortgage rates today, July 3, 2026
Personal Financemortgages
Mortgage rates today, July 3, 2026
By Glen Luke FlanaganJuly 3, 2026
2 hours ago
Current refi mortgage rates report for July 3, 2026
Personal FinanceReal Estate
Current refi mortgage rates report for July 3, 2026
By Glen Luke FlanaganJuly 3, 2026
2 hours ago
Current ARM mortgage rates report for July 3, 2026
Personal FinanceReal Estate
Current ARM mortgage rates report for July 3, 2026
By Glen Luke FlanaganJuly 3, 2026
2 hours ago
Nissan CEO Ivan Espinosa was forced to put together a plan to save the Japanese carmaker in just six weeks: ‘I knew what had to be done’ 
AsiaAsia Agenda
Nissan CEO Ivan Espinosa was forced to put together a plan to save the Japanese carmaker in just six weeks: ‘I knew what had to be done’ 
By Andrew StaplesJuly 3, 2026
2 hours ago
The World Bank has elevated Vietnam and the Philippines to upper-middle-income status—but now they face ‘a far more demanding phase of development’
EconomyWorld Bank
The World Bank has elevated Vietnam and the Philippines to upper-middle-income status—but now they face ‘a far more demanding phase of development’
By Angelica AngJuly 3, 2026
2 hours ago

Most Popular

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
By Marco Quiroz-GutierrezJuly 1, 2026
2 days ago
Mark Zuckerberg feeds his cows macadamia nuts and beer to create the 'highest-quality beef in the world' on his $300 million estate in Hawaii
Success
Mark Zuckerberg feeds his cows macadamia nuts and beer to create the 'highest-quality beef in the world' on his $300 million estate in Hawaii
By Sasha RogelbergJuly 2, 2026
16 hours ago
Today, Emily Blunt is worth $80 million thanks to her Hollywood career—but she actually wanted to be a UN Spanish translator on $80K
Success
Today, Emily Blunt is worth $80 million thanks to her Hollywood career—but she actually wanted to be a UN Spanish translator on $80K
By Orianna Rosa RoyleJuly 2, 2026
1 day ago
Americans are escaping the U.S. for New Zealand where house prices have hit a new low—but only wealthy Americans with $3 million spare can invest
Success
Americans are escaping the U.S. for New Zealand where house prices have hit a new low—but only wealthy Americans with $3 million spare can invest
By Emma BurleighJuly 2, 2026
18 hours ago
Current price of oil as of July 2, 2026
Personal Finance
Current price of oil as of July 2, 2026
By Joseph HostetlerJuly 2, 2026
19 hours ago
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
8 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.