• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

Mark Zuckerberg feeds his cows macadamia nuts and beer to create the 'highest-quality beef in the world' on his $300 million estate in Hawaii

3

Today, Emily Blunt is worth $80 million thanks to her Hollywood career—but she actually wanted to be a UN Spanish translator on $80K

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

Mark Zuckerberg feeds his cows macadamia nuts and beer to create the 'highest-quality beef in the world' on his $300 million estate in Hawaii

3

Today, Emily Blunt is worth $80 million thanks to her Hollywood career—but she actually wanted to be a UN Spanish translator on $80K
FinanceProcter & Gamble

Billionaire Investor Nelson Peltz Gives the Blow-by-Blow of His P&G Proxy Fight

Shawn Tully
By
Shawn Tully
Shawn Tully
Senior Editor-at-Large
Down Arrow Button Icon
Shawn Tully
By
Shawn Tully
Shawn Tully
Senior Editor-at-Large
Down Arrow Button Icon
October 10, 2017, 2:11 PM ET
Nelson Peltz
Nelson Peltz, Founding Partner and CEO, Trian Fund Management, at the 2015 Delivering Alpha on July 15, 2015.David A. Grogan—CNBC/NBCU Photo Bank
Add Fortune on Google for similar content.

Nelson Peltz just heard that he’s lost his epic proxy fight to win a board seat at Procter &Gamble. But the veteran activist investor tells Fortune he still might emerge the winner.

Peltz’s proxy fight ranked among the most suspense-laden annual meetings in corporate history. Around 11 a.m. on Tuesday, P&G’s CEO David Taylor announced the Proxy vote results, which was that shareholders had voted to deny Peltz a seat on P&G’s board. Around 30 minutes later, Fortune spoke to Peltz, whose Trian Fund Management had waged an historic proxy battle against the biggest target to ever to face an activist challenge.

But Peltz, who phoned in from outside P&G’s headquarters in Cincinnati, isn’t convinced he lost the Proxy fight. “The vote is too close to call,” Peltz said. “This morning, our proxy firm said we were up by 175 million votes. We knew P&G had 100 million shares they could vote themselves, and 100 million that were held by employees, who could vote either way. We sat on another 20 million shares. Think about those numbers! If they won or lost it was by 1%.”

Peltz—his proxy adviser was there, and updated him on the details—noted that P&G has four days to submit preliminary results in an 8K filing. But if the outcome isn’t clear by then, P&G can take as long as necessary to make the final tally. That process could last for weeks or even months. In Peltz’s previous proxy fight, against Heinz, the final count that put Peltz and an ally on Heinz’s board wasn’t certified as official until more than a month after the annual meeting.

“They just said that based on the preliminary vote their candidates are approved, and I didn’t get elected,” says Peltz. “They need to check signatures, make sure the right account holders have voted. The result could well be within 1% or less.”

For Peltz, the P&G meeting’s overarching message was first, that shareholders are really, really unhappy, and second, that management is stuck in a kind of alternative reality. “We sat at the meeting, and retiree after retiree came up to grouse about what the company is doing, and the complaints kept on until the comments were cut off after 30 minutes,” Peltz says.

After the meeting ended in an apparent victory for P&G, Taylor and director Jim McNerney walked over to speak with Peltz. “They came over to shake hands and say, ‘We still want to work with you,'” he recalls. “I said, ‘That’s great, what you guys should do is put me on the board right away. You guys heard what the people in the audience had to say. What’s going on here? Win or lose for you, this is a pyrrhic victory for you.”

He continues, “If they were smart, they would be magnanimous now and say, even though we won, we’re putting Nelson Peltz on the board because the vote was so close.”

Any chance that will happen? “No, no chance,” says Peltz. “They spent $100 million to fight me because of their egos.”

It’s hardly surprising that the sunny view that Taylor presented to the assembled shareholders didn’t fit what Peltz perceives as reality. “From what Taylor said, you’d think it was the greatest consumer products company on the planet,” says Peltz. “He’s making it sound like it couldn’t be better. I’m saying to my folks, ‘Did I walk in the wrong room? Did I buy the wrong stock?'”

The tone, Peltz says, shifted once what he describes as a parade of disgruntled P&G investors lodged their complaints. “Then, management is saying, ‘We’re not perfect, we’re not satisfied, we’ll do better.'” P&G’s recent promises to diversify the board, Peltz says, only proves he’s right. “As of two or three days ago, they’re talking about refreshing the board by putting on people with packaged good experience. What do I have? $3.5 billion in stock plus packaged goods experience!”

“Look at the 10K instead of what they’re saying,” says Peltz. “Operating earnings are down over several years. They play a game with the shares. This company is struggling so hard to maintain an even keel. They’re spending billions and billions to buy back shares just to stay even in earnings-per-share.”

Despite P&G’s declaration of victory in the proxy fight, Peltz still played his customary role of happy warrior. He saved his most humorous zingers for the massive Cincinnati headquarters complex that left him thunderstruck. For Peltz, it’s a monument to bureaucracy and inefficiency, and a symbol of everything that’s wrong with P&G. “They’ll never grow until their management structure changes,” Peltz says. “It’s just like these buildings. I’ve never seen anything like it. I’m standing in front of these two massive office towers, and nearby there’s an office block where the executives work that looks like a giant Soviet-era building. You wouldn’t believe this place.”

Peltz advocates emptying the towers and sending the managers into the field, in the midst of the throngs who buy Tide, Pampers and Crest. “I say, ‘Go sell toothpaste,'” says Peltz. For P&G’s future, the best outcome is a now long-shot victory for Peltz. The second best is for management to pretend it’s their idea, and do just what he says.

About the Author
Shawn Tully
By Shawn TullySenior Editor-at-Large

Shawn Tully is a senior editor-at-large at Fortune, covering the biggest trends in business, aviation, politics, and leadership.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

Best private student loans for medical school
Personal Financestudent loans and debt
Best private student loans for medical school
By Joseph HostetlerJuly 2, 2026
9 hours ago
Michael Burry just shorted Caterpillar’s 172% AI rally. One analyst says his bet won’t even matter
Investingstock prices
Michael Burry just shorted Caterpillar’s 172% AI rally. One analyst says his bet won’t even matter
By Marco Quiroz-GutierrezJuly 2, 2026
10 hours ago
U.S. Treasury Secretary Scott Bessent
EconomyDebt
AI’s $2.2 trillion deficit fix is already half fake, economists say
By Tristan BoveJuly 2, 2026
11 hours ago
s
Personal FinanceSports
The sports economy is unaffordable at the bar, let alone the stadium
By Catherina GioinoJuly 2, 2026
11 hours ago
sb
North AmericaU.S. Department of the Treasury
Scott Bessent goes after the top Mexican cartel’s new billion-dollar business: gas stations
By Fatima Hussein and The Associated PressJuly 2, 2026
11 hours ago
eggs
LawAntitrust
Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs
By Wyatte Grantham-Philips and The Associated PressJuly 2, 2026
11 hours ago

Most Popular

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
By Marco Quiroz-GutierrezJuly 1, 2026
2 days ago
Mark Zuckerberg feeds his cows macadamia nuts and beer to create the 'highest-quality beef in the world' on his $300 million estate in Hawaii
Success
Mark Zuckerberg feeds his cows macadamia nuts and beer to create the 'highest-quality beef in the world' on his $300 million estate in Hawaii
By Sasha RogelbergJuly 2, 2026
13 hours ago
Today, Emily Blunt is worth $80 million thanks to her Hollywood career—but she actually wanted to be a UN Spanish translator on $80K
Success
Today, Emily Blunt is worth $80 million thanks to her Hollywood career—but she actually wanted to be a UN Spanish translator on $80K
By Orianna Rosa RoyleJuly 2, 2026
23 hours ago
Americans are escaping the U.S. for New Zealand where house prices have hit a new low—but only wealthy Americans with $3 million spare can invest
Success
Americans are escaping the U.S. for New Zealand where house prices have hit a new low—but only wealthy Americans with $3 million spare can invest
By Emma BurleighJuly 2, 2026
15 hours ago
Current price of oil as of July 2, 2026
Personal Finance
Current price of oil as of July 2, 2026
By Joseph HostetlerJuly 2, 2026
16 hours ago
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
8 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.