• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

2

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

3

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster

1

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

2

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

3

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
MPWMost Powerful Women

Can ‘Experience Investing’ Help Female Entrepreneurs? The Co-Founder of Airbnb Thinks So

By
Valentina Zarya
Valentina Zarya
Down Arrow Button Icon
By
Valentina Zarya
Valentina Zarya
Down Arrow Button Icon
October 12, 2017, 8:00 AM ET
Courtesy of The Helm
Add Fortune on Google for similar content.

Venture capital is known to be a boys’ club—and while a few women have managed to join in, others are asking, “Why don’t we just start our own?”

The Helm is one such attempt. Launching to the public today, the idea behind the female-led firm is to create a “venture community” in lieu of a traditional fund. It’s not just a matter of taxonomy, says co-founder and CEO Lindsey Taylor Wood. By making VC investing a much more hands-on, inclusive, and social experience, she hopes to attract a broader range of investors (as in, not just white men in tech).

Wood hopes to bring in more women and first-time investors by lowering the barrier to entry. The Helm’s annual membership fee is $2,500 and the minimum investment is $50,000—minimums at most existing VC firms are at least double that. It will also provide community members with direct access to portfolio companies, social events, financial education as needed, and regular content about female entrepreneurship. Wood calls this “experience investing.”

Though the fund will only begin deploying capital in the first quarter of next year, it is already being backed by Airbnb co-founder Joe Gebbia and Katapult co-founder Gerry Layborne, and counts among its advisors The Muse co-founder and CEO Kathryn Minshew and former PBS CEO Pat Mitchell.

Click here to subscribe to the Broadsheet, Fortune’s daily newsletter on the world’s most powerful women.

The idea behind The Helm stemmed from Wood’s time in the philanthropy sector. After working with international women’s advocacy groups for over a decade, she says she became disillusioned with the limitations of the impact she was making. Though billions of dollars were pouring into projects intended to make women’s lives better, “the net result was either stagnation or going in the wrong direction,” she tells Fortune.

After exploring other ways to make an impact, Wood says she zeroed in on venture capital for two reasons: It’s severely inequitable in terms of gender representation (just 8% of partners at the top 100 VC firms are women), and most of the companies that impact our daily lives are venture-backed.

Wood wants to take what philanthropic organizations do well—galvanizing people around a mission—and apply it to the world of venture. The best philanthropies, she says, are those that can demonstrate the direct impact of donations and connect people with similar missions.

By bringing this community-building approach to venture capital, Wood hopes to convince people who donate to women-focused non-profits to invest it in female founders—who currently receive just 2.5% of all venture capital dollars—instead.

These funders, she says, are likely to be women. After all, when it comes to money, “Men invest it, women give it away,” she quips. Research suggests she’s not wrong: A study by the Women’s Philanthropy Institute of the University of Indiana shows that women are more likely to give and give more than men after controlling for education, income and other factors that affect giving.

In its first year, The Helm expects to deploy $2 million in capital across 8-10 seed stage deals, targeting high-growth technology startups with female CEOs.

About the Author
By Valentina Zarya
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in MPW

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in MPW

ice
PoliticsImmigration
ICE arrested a woman in a habit walking to mass, then released her after realizing she was a nun
By Valerie Gonzalez and The Associated PressJune 30, 2026
1 day ago
MacKenzie Scott (left); Elon Musk (right)
SuccessMacKenzie Scott
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: ‘Sadly,’ it makes the world a worse place
By Sydney LakeJune 29, 2026
2 days ago
swisher
Politicspodcasts
‘Podcasts are the NBA’: Scott Galloway on Kara Swisher’s big success — ‘there’s a small amount of people making a lot of money’
By Steven Sloan and The Associated PressJune 29, 2026
2 days ago
np
PoliticsColleges and Universities
Nancy Pelosi brings her legendary congressional knowhow to a new Berkeley institute with $35 million in funding
By Kevin Freking and The Associated PressJune 29, 2026
2 days ago
Illustration of a bomb with the Bitcoin logo printed on it, against an orange background.
CryptoCryptocurrency
Bitcoin down 20% since May as Strategy fallout spooks investors
By Camila Grigera NaónJune 26, 2026
5 days ago
MacKenzie Scott alone accounted for one-third of America’s $19.2 billion in megagifts last year
SuccessMacKenzie Scott
MacKenzie Scott alone accounted for one-third of America’s $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
7 days ago

Most Popular

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
7 days ago
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
By Marco Quiroz-GutierrezJuly 1, 2026
16 hours ago
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
By Preston ForeJune 27, 2026
5 days ago
The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win
Newsletters
The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win
By Diane BradyJuly 1, 2026
14 hours ago
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
Success
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
By Sydney LakeJune 29, 2026
2 days ago
The U.S. Army is opening military bases to private billions — here's why that changes everything for the next 250 years
Commentary
The U.S. Army is opening military bases to private billions — here's why that changes everything for the next 250 years
By Marc AndersenJune 30, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.