• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
CES 2018

Toyota Working With Amazon, Uber, and Pizza Hut to Develop Self-Driving Shuttle

By
Kirsten Korosec
Kirsten Korosec
Down Arrow Button Icon
By
Kirsten Korosec
Kirsten Korosec
Down Arrow Button Icon
January 8, 2018, 1:37 PM ET

Toyota is working with Amazon, ride-hailing companies Uber and Didi, automaker Mazda, and Pizza Hut to develop an electric autonomous shuttle that can be used to deliver people—or the packages they’ve ordered—to their destination. And it might just make it to the Olympics in 2020.

Toyota Motor President Akio Toyoda revealed the so-called e-Palette concept vehicle and announced the business alliance Monday at CES, the annual tech trade show in Las Vegas. The alliance will focus on the development of the new e-Palette Concept Vehicle in the near term. But the idea is to seek input from these various partners as Toyota develops its mobility business model.

This isn’t just about building an autonomous shuttle. Instead, Toyoda laid out a vision for a larger mobility ecosystem that aims to transition from a company that just produces and sells cars to one that handles all aspects of moving people and things from point A to point B. These shuttles could be used as mobile shops, roving around a business campus, for instance. It could also be used to deliver products to customers or as a way to move people around urban centers.

Courtesy of Toyota

Toyota plans to test the e-Palette in several regions, including the United States in the early 2020s. It also plans to be at the Olympic and Paralympic Games in Tokyo in 2020. The company didn’t provide further details about its plans for the Olympics and whether the shuttle would be a commercial operation or merely a demonstration.

The all-electric autonomous vehicle—if ever produced—would used Toyota’s “guardian” and “chauffeur” technologies. The company is taking a dual approach to autonomy that it calls “guardian” and “chauffeur,” both of which use the same technology stack.

Toyota has been working to develop fully autonomous cars to serve an aging population and the disabled, and technology for regular production cars that could switch between assisted and full autonomy. Unlike other automakers that might have drivers hit a button to switch in and out of full autonomous mode, Toyota would have it operate silently in the background.

Under “guardian” mode, the human driver maintains vehicle control and the automated system would step in and take control of the car to avoid an accident. “Chauffeur” mode would take over the driving and the vehicle’s occupants would be passengers.

Photo by Kirsten Korosec

In theory, partners would be able to buy the autonomous e-Palette vehicle with the complete chauffeur technology, or they could opt to use their own automated driving system. Either way, the vehicle would come equipped with the guardian tech to act as a safety net.

The e-Palette is still just a concept. But the company envisions offering three sizes of the automated vehicle with an underlying open software platform that would let companies tweak and customize it to meet their business needs.

About the Author
By Kirsten Korosec
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Nima Ghamsari smiles
NewslettersTerm Sheet
Blend’s post-IPO reset: CEO Nima Ghamsari bets that AI can turn it all around
By Lily Mae LazarusApril 2, 2026
2 minutes ago
Photo: President Trump
Big TechMarkets
Trump hails ‘tremendous progress’ in Iran but all Wall Street heard was ‘back to escalation’
By Jim EdwardsApril 2, 2026
24 minutes ago
Can Elon Musk take SpaceX IPO to infinity and beyond?
NewslettersFortune Tech
Can Elon Musk take SpaceX IPO to infinity and beyond?
By Alexei OreskovicApril 2, 2026
34 minutes ago
Here’s why King Charles is coming to America. And it is not the reason the President thinks 
EuropeLetter from London
Here’s why King Charles is coming to America. And it is not the reason the President thinks 
By Kamal AhmedApril 2, 2026
54 minutes ago
Today’s top high-yield savings rates: Up to 5.00% on April 2, 2026
Personal FinanceSavings accounts
Today’s top high-yield savings rates: Up to 5.00% on April 2, 2026
By Glen Luke FlanaganApril 2, 2026
1 hour ago
Top CD rates today, April 2, 2026: Lock in up to up to 4.20%
Personal FinanceCertificates of Deposit (CDs)
Top CD rates today, April 2, 2026: Lock in up to up to 4.20%
By Glen Luke FlanaganApril 2, 2026
1 hour ago

Most Popular

Two-thirds of parents say their adult Gen Z kids still rely on them financially  for support—even though it's putting them under strain
Success
Two-thirds of parents say their adult Gen Z kids still rely on them financially  for support—even though it's putting them under strain
By Fortune EditorsMarch 31, 2026
2 days ago
Jerome Powell says the $39 trillion national debt is ‘not unsustainable,’ but warns the trajectory ‘will not end well’
Economy
Jerome Powell says the $39 trillion national debt is ‘not unsustainable,’ but warns the trajectory ‘will not end well’
By Fortune EditorsMarch 30, 2026
3 days ago
Current price of gold as of April 1, 2026
Personal Finance
Current price of gold as of April 1, 2026
By Fortune EditorsApril 1, 2026
22 hours ago
Current price of oil as of April 1, 2026
Personal Finance
Current price of oil as of April 1, 2026
By Fortune EditorsApril 1, 2026
23 hours ago
A man used AI to call 3,000 Irish bartenders to track the cost of Guinness. Now pubs are lowering their prices to compete
AI
A man used AI to call 3,000 Irish bartenders to track the cost of Guinness. Now pubs are lowering their prices to compete
By Fortune EditorsMarch 30, 2026
3 days ago
Hiring just hit a level not seen since the economy was ‘closed down literally’ during COVID, top economist says
Economy
Hiring just hit a level not seen since the economy was ‘closed down literally’ during COVID, top economist says
By Fortune EditorsMarch 31, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.