• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Commentary

Commentary: How the NCAA Coddles Millionaire Coaches and Punishes Players

By
Daron K. Roberts
Daron K. Roberts
Down Arrow Button Icon
By
Daron K. Roberts
Daron K. Roberts
Down Arrow Button Icon
February 12, 2018, 1:57 PM ET

It’s a familiar scene in college athletics.

A private jet (probably owned by a deep-pocketed booster) descends on a landing strip. Out walks the university’s newly anointed head football coach sporting a necktie that is the closest hue he could find to the university’s dominant color. He proceeds from the tarmac to the football stadium where he gives his opening press conference.

Meanwhile, in a locker room far away, student athletes cope with a tough reality. The man who had spent time sitting on their parents’ couch, telling them how he was going to take care of their son and assuring them that he, the coach, would never leave the school, has indeed left for greener pastures.

Welcome to the world of college athletics, where coaches have freedom of movement and are paid handsomely, while unpaid students are stuck with the institutions they chose as teenagers. It doesn’t need to remain like this, though. The National Collegiate Athletic Association (NCAA) can begin to correct the imbalance between coaches and players by removing the restrictions that impede student athletes from transferring to another institution of higher learning.

To give you a sense of that imbalance, consider this: In 39 of 50 states, college coaches are the highest-paid public employees. Their compensation dwarfs the salaries of governors, judges, and school superintendents. In December, Jimbo Fisher inked a 10-year, $75 million guaranteed contract to coach Texas A&M University’s football team. Whether Fisher loses 120 games or wins 10 national championships, he will receive all of that money.

College head coaches can make all of these decisions without having to obtain permission from the NCAA. They suffer no financial or procedural consequences, other than perhaps a hit to their reputations among those they abandon.

At the same time, the NCAA has a host of rules governing student athletes who wish to transfer. Under current NCAA rules, if you’re a disgruntled student athlete who wants to transfer to another school, “The NCAA may require you to sit out of competition for a year after transferring to help you adjust to your new school.”

If a student athlete wishes to leave, they must receive the blessing of their institution. This is a tall order. As you can imagine, institutions are reluctant to let a talented player (correction: student athlete) leave their team before their contract (correction: eligibility) has expired. And even if the athlete clears this hurdle, the institution can place creative restrictions on where they can play.

This sophisticated form of serfdom must end.

The NCAA is currently considering a proposal that would be a step in the right direction. Crafted by faculty athletic representatives at Baylor University and Iowa State University, it would allow athletes to transfer to a new institution without sitting out a season.

The key language from the proposal allows a student athlete to transfer to an institution and immediately be eligible for competition if their “head coach at the original institution resigned or was fired during or after the most recent season of competition, except that the student-athlete is not immediately eligible at another institution at which the head coach is employed.”

The proposal also allows the student to be immediately eligible if their original school was banned from post-season competition in the athlete’s sport, the athlete received a baccalaureate degree from the original institution, or the athlete didn’t receive athletics-related financial aid at the original school.

The proposal is a good idea for several reasons. For starters, it attempts to level the playing field between student athletes and the millionaires who coach them. It also forces institutions to be more vigilant in providing attractive student services to entice athletes to stay and gives athletes an escape hatch when the leadership team they committed to drastically changes.

Rest assured that crafty lawyers, head coaches, and athletics directors are huddling to construct a host of amendments to this controversial proposal. Most of them will claim they have the best interests of student athletes in mind.

We shouldn’t listen to them. Student athletes should receive the same freedom to relocate that is afforded their head coaches. In 2018, it’s time to dismantle the NCAA’s prohibitive transfer rules.

I once mentored a student majoring in computer science who sought to transfer from The University of Texas at Austin because she felt she could flourish at another institution. She simply applied to several schools, was admitted by a few, chose one, and left. No deans had to give her their blessing. She wasn’t prohibited from coding for a year at her new home.

If we want our student athletes to succeed both on and off the field, we should start treating them with the respect they deserve.

Daron K. Roberts is a former NFL and college coach and serves as founding director of the Center for Sports Leadership and Innovation at The University of Texas at Austin.

About the Author
By Daron K. Roberts
See full bioRight Arrow Button Icon

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Commentary

gary
Commentaryregulation
The biggest mistake CEOs make with AI has nothing to do with the technology
By Gary ShapiroApril 1, 2026
3 hours ago
trump
CommentaryEPA
The EPA just valued a human life at $0. That’s not just a moral crisis — it’s a market crisis
By Andrew BeharApril 1, 2026
4 hours ago
dressel
Commentaryhistory
AI can’t remember what your company learned the hard way 
By Jason DresselApril 1, 2026
5 hours ago
pelosi
CommentaryElections
Congress has a lower approval rating than Hitler in some polls. And we just keep voting for the same 2 parties
By Stu StrumwasserApril 1, 2026
7 hours ago
gen z
CommentaryGen Z
Gen Z is engineering an analog future — and it’s at least a $5 billion opportunity
By Luba KassovaApril 1, 2026
8 hours ago
brian
CommentaryCulture
The real engine of innovation is trust
By Brian DoublesMarch 31, 2026
21 hours ago

Most Popular

Jerome Powell says the $39 trillion national debt is ‘not unsustainable,’ but warns the trajectory ‘will not end well’
Economy
Jerome Powell says the $39 trillion national debt is ‘not unsustainable,’ but warns the trajectory ‘will not end well’
By Fortune EditorsMarch 30, 2026
2 days ago
Markets cheer as Trump threatens to abandon Iran war, but Jamie Dimon sides with allies: ‘Win this thing and clean up the straits’
Energy
Markets cheer as Trump threatens to abandon Iran war, but Jamie Dimon sides with allies: ‘Win this thing and clean up the straits’
By Fortune EditorsMarch 31, 2026
1 day ago
A man used AI to call 3,000 Irish bartenders to track the cost of Guinness. Now pubs are lowering their prices to compete
AI
A man used AI to call 3,000 Irish bartenders to track the cost of Guinness. Now pubs are lowering their prices to compete
By Fortune EditorsMarch 30, 2026
2 days ago
Kevin O'Leary says if you earn $68,000 a year and follow this rule, you'll retire a millionaire
Personal Finance
Kevin O'Leary says if you earn $68,000 a year and follow this rule, you'll retire a millionaire
By Fortune EditorsMarch 31, 2026
1 day ago
Two-thirds of parents say their adult Gen Z kids still rely on them financially  for support—even though it's putting them under strain
Success
Two-thirds of parents say their adult Gen Z kids still rely on them financially  for support—even though it's putting them under strain
By Fortune EditorsMarch 31, 2026
1 day ago
Hiring just hit a level not seen since the economy was ‘closed down literally’ during COVID, top economist says
Economy
Hiring just hit a level not seen since the economy was ‘closed down literally’ during COVID, top economist says
By Fortune EditorsMarch 31, 2026
22 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.