• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs

2

Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998

3

Economists have found an answer to slowing cognitive decline: Avoid retiring early, study finds

1

Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs

2

Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998

3

Economists have found an answer to slowing cognitive decline: Avoid retiring early, study finds
Arts & EntertainmentraceAhead

CNN’s ‘United Shades Of America with W. Kamau Bell’ Is Back And Ready to Listen

Ellen McGirt
By
Ellen McGirt
Ellen McGirt
Down Arrow Button Icon
Ellen McGirt
By
Ellen McGirt
Ellen McGirt
Down Arrow Button Icon
April 29, 2018, 5:11 PM ET
AOL Build Speaker Series - W Kamau Bell, "Semi-Prominent Negro" and "United Shades Of America"
Adela Loconte—WireImage
Add Fortune on Google for similar content.

CNN’s Emmy Award-winning United Shades of America with W. Kamau Bell is back on the air for its third season.

The eight-part docuseries follows the comedian as he visits communities around the country, deftly deploying his unique brand of humor to explore issues of race, history, and the lived experiences of people who don’t typically make the news. But even at moments that could have been profoundly confrontational, Bell has consistently delivered more light than heat, and a master class in having “uncomfortable conversations.”

This year, Bell says to expect more of the same.

“I think that Americans are tired of manufactured conflict,” he tells raceAhead. “This is not going to be a season of my sitting down with an evil villain or ‘bait and switches’,” the kind of drama television likes to provide. “This is going to be me talking to interesting people whose voices aren’t heard enough.”

There were some potentially villainous moments even in the first season, which began airing in 2016.

The series opened with “The New KKK,” in which Bell met with actual Klan members in full hooded regalia by the side of a dark, country road. He even attended a “cross-lighting.” In addition to being gutsy, it established Bell’s ability to manage substantive conversations with people who believe horrific things without flinching or pandering.

But it was a different time.

“We didn’t realize how lucky we were that [season one] happened during the last year of Obama,” he said, a time when white supremacy felt less like an active threat. “We could really pick and choose what we wanted to talk about then,” he says.

By the time that season two rolled around, it felt like the country was on fire.

“With Trump offending so many people and saying so many outrageous racist, sexist and ableist things, it was like the news was handing out homework assignments,” he says.

Bell talked to immigrants, refugees and advocates, explored Chicago gang violence, visited Muslims in small town America, and even headed to coal country. All vital stuff, but still a laundry list of Trumpian talking points. At some point, he says, “it got exhausting trying to keep up with the news.”

Bell, who may be best known for his comedy, has excelled in the real world, as he stepped away from the relative detachment of the stand-up stage to meet people where they are and as they are, in the middle of their sometimes messy lives.

It’s a transition that many who speak from a position of authority struggle to achieve.

Bell’s secret is empathy. “I’ve learned that the more I can make it clear to people that I’m there for them, that I’m lucky to be there with them, it works,” he says,“and not that they’re lucky to be on TV with me—no, no, no.” The crew have become adept at making regular folks feel comfortable. “We don’t put the show before someone’s feelings and concerns.”

And, as a comic who specializes in sociopolitical content, he also comes prepared. “The show has taught me that I have a pretty good capacity to sit and listen,” a necessary first step to participating a tough conversation. “Part of being a standup comic is being an active listener- reading the room and paying attention to everybody,” he says.

But that can be hard to swallow for some. Bell got some flack for his interview with white supremacist Richard Spencer, in part, for talking to him at all.

“Look, I’m not gonna act like I’m not always second guessing myself on everything,” he laughs. “But people complained that I was giving him a platform and normalizing him. I reject that wholeheartedly. These racist ideas are in the White House now, we have to talk about them.”

Part of his frustration is that the series is filmed well in advance, so much of the news about Spencer—like when the white nationalist got sucker-punched, for example—happened months after the United Shades crew had come and gone. “Look, I was never going to punch the guy, but I would have brought it up,” says Bell. And he’s braced for similar dissonance this year. “We did a whole thing about HBCUs without knowing that Beyonce was going to claim them at Coachella,” he laughs.

But as a long-form documentary series, Bell’s commitment to shrugging off a news peg is smart. “We can tweak a little bit later, but the story we want to tell is the story we get to tell.”

Bell mentions one upcoming episode that came about because of a Twitter conversation.

He was invited to Boston by Harpreet Singh, the founder and co-CEO of Experfy, a Harvard Innovation Lab-based big data consultancy, and co-founder of the Sikh Coalition, to talk about hate crimes experienced by Sikhs.

I'd love to do it! #UnitedShades https://t.co/4DW4V3wkZ2

— W. Kamau Bell (@wkamaubell) May 22, 2017

.@wkamaubell Sikh community has been impacted by hates crimes. We'd like to invite you to Boston for dialogue #UnitedShades @sikh_coalition pic.twitter.com/TuwJlz0Dtr

— Dr. Harpreet Singh (@hsingh) May 22, 2017

The interviews included many members of the Sikh community in Boston and Yuba City, Calif. It was hardly breaking news; it took six months for the segment to be complete, including fact-checking and editing. “It turns out that we made the first-ever hour of television talking about their faith, which wasn’t our plan,” says Bell. “These are just people who we don’t know but should.”

Here’s another thing that he’s thinking about as season three launches: The country is united by a lot of collective stress at the moment.

“We’re more aware of bad things when they happen,” he says, citing the immediate outcry over the killing of Stephon Clark, who was unarmed, by the Sacramento police.“That would not have been a national story even a few years ago.” While he concedes that’s some form of progress, “I do think we all have to figure out how to process these things.”

Giving back is the only way forward, he says.

“A key part of dealing with this era in America is figuring out what you can do — using your privilege or your dollars or your free time to help.” A little goes a long way. “I’m a big fan of Donor’s Choose,” a non-profit that lets people pay for supplies on wish lists posted by classroom teachers. “It’s a little thing I can do where I feel I’m being productive even when I get caught up in the malaise of life.”

The show returns April 29 at 10:15 p.m. ET/PT.

About the Author
Ellen McGirt
By Ellen McGirt
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Arts & Entertainment

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Arts & Entertainment

s
Personal FinanceSports
The sports economy is unaffordable at the bar, let alone the stadium
By Catherina GioinoJuly 2, 2026
1 day ago
t
Arts & EntertainmentNew York
No holiday for New York City cops, who get a heat wave, World Cup and a Taylor Swift wedding at MSG
By Anthony Izaguirre and The Associated PressJuly 2, 2026
1 day ago
ts
Arts & EntertainmentTaylor Swift
Taylor Swift and Travis Kelce’s wedding at Madison Square Garden will run from 5pm on Friday until maybe 4am on July 4th, permit says
By Jake Offenhartz and The Associated PressJuly 2, 2026
1 day ago
ts
Arts & EntertainmentNew York
Taylor Swift, Travis Kelce donate $26 million to charities ahead of rumored Madison Square Garden wedding
By Kimberlee Kruesi and The Associated PressJuly 2, 2026
1 day ago
ts
Arts & EntertainmentNew York
NYPD confirms ‘an event that we are tracking at Madison Square Garden on Friday night,’ declines to comment on Taylor Swift wedding
By Jake Offenhartz, Kimberlee Kruesi and The Associated PressJuly 2, 2026
1 day ago
usa
North AmericaWorld Cup
The World Cup is a smash but America still isn’t a soccer country, poll suggests
By Linley Sanders and The Associated PressJuly 2, 2026
1 day ago

Most Popular

Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs
Law
Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs
By Wyatte Grantham-Philips and The Associated PressJuly 2, 2026
1 day ago
Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998
AI
Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998
By Nick LichtenbergJuly 3, 2026
20 hours ago
Economists have found an answer to slowing cognitive decline: Avoid retiring early, study finds
Economy
Economists have found an answer to slowing cognitive decline: Avoid retiring early, study finds
By Sasha RogelbergJuly 2, 2026
1 day ago
On Wall Street, analysts increasingly don’t believe the U.S. government’s 'misleading' job numbers
Economy
On Wall Street, analysts increasingly don’t believe the U.S. government’s 'misleading' job numbers
By Jim EdwardsJuly 3, 2026
15 hours ago
$25 billion CEO says one-hour interviews are a waste of time—he puts candidates through six hours of tests and wants them to order wine at lunch
Success
$25 billion CEO says one-hour interviews are a waste of time—he puts candidates through six hours of tests and wants them to order wine at lunch
By Orianna Rosa RoyleJuly 3, 2026
20 hours ago
Current price of oil as of July 2, 2026
Personal Finance
Current price of oil as of July 2, 2026
By Joseph HostetlerJuly 2, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.