• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

As CEO of the $96 billion Sam’s Club, Latriece Watkins is testing her mettle at the warehouse retailer that produced CEOs for Walmart, Target, and Walgreens

2

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

3

As AI slashes white-collar jobs, Salesforce CEO Marc Benioff says almost no one is being hired—except in sales

1

As CEO of the $96 billion Sam’s Club, Latriece Watkins is testing her mettle at the warehouse retailer that produced CEOs for Walmart, Target, and Walgreens

2

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

3

As AI slashes white-collar jobs, Salesforce CEO Marc Benioff says almost no one is being hired—except in sales
TechPrivacy

Facebook, Uber and the Trouble With “God View”

Jeff John Roberts
By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
Down Arrow Button Icon
Jeff John Roberts
By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
Down Arrow Button Icon
May 12, 2018, 11:20 AM ET
Courtesy of New Line Cinema

It happened again last month. An employee at a big tech company—this time Facebook—got caught rifling through users’ personal profiles for his own amusement. The incident was doubly creepy because he used his access to stalk women, and even bragged about it to a potential Tinder date.

Facebook fired the unnamed engineer after his would-be date shared his texts with a security researcher who deduced his identity and reported him to the company.

The case of the creepy Facebook engineer is reminiscent of an earlier scandal at Uber in which employees boasted about “God View,” their name for a setting that let them watch customer movement in real time. The Uber workers liked to flaunt “God View” at parties, or use it to track ex-girlfriends or celebrities like Beyoncé.

While Facebook doesn’t use the term “God View,” its workers do employ a megalomaniacal phrase of their own—”Sauron alerts”—to describe a tool that lets them know when another employee looks at their profile. As the Wall Street Journal reports:

[A]ny time a Facebook employee accesses a colleague’s personal profile, the colleague is notified through what is often referred to within the company as a Sauron alert—a reference to the all-seeing eye in the The Lord of the Rings trilogy, people familiar with the matter say.

Similar protections don’t exist for the two billion-plus Facebook users who don’t work for the company, the people said.

As the Journal article points out, the stalking incident underscores a stark difference in the privacy protections afforded to those who work for services like Facebook and those who are mere customers. More broadly, the situation raises questions about whether regulators and lawmakers should do more to address the “God View” problem.

Who gets access to your account?

Tech companies like Facebook and Google have long taken a tough stance when it comes to letting outside parties see a customer’s account. In the name of privacy, the companies regularly rebuff requests from law enforcement and even family members (in the case of deceased users) to turn over data. This is understandable given the deeply personal information, including photographs and direct messages, such accounts contain.

Less clear is how vigilant these tech companies are at keeping their own employees away from private information. In case of Uber, the answer was not at all under former CEO Travis Kalanik, who fostered a notorious bro-culture at the company.

Facebook, though, likely provides a more typical example. According to an executive, the company takes pains to prevent employees from abusing customer data:

“[W]e have strict policy controls and technical restrictions so employees only access the data they need to do their jobs – for example to fix bugs, manage customer support issues or respond to valid legal requests. Employees who abuse these controls will be fired,” Facebook’s soon-to-depart security chief Alex Stamos told TechCrunch.

Other companies have similar policies to restrict employee snooping. Nonetheless, it’s hard to tell how well such policies work. Is Google able to prevent every employee from spying on the searches of Taylor Swift or LeBron James? Can Amazon ensure all of its workers don’t snoop on customers’ purchases? We just don’t know.

And, as the example of the creepy Facebook engineer shows, the policies that exist are hardly airtight. This raises the question of whether new laws are needed to address a potentially gaping privacy hole.

“Employee Peeking” and the law

In the era of Facebook and Uber, the ability of rogue employees to dig into the lives of ordinary people is unprecedented. But the problem is hardly new. William McGeveran, a privacy expert at University of Minnesota law school, cites a 1998 case in which a Wal-Mart photo employee copied a customer’s nude pictures, and shared them around town. The customer successfully sued for invasion of privacy, but a court ruled she could only seek damages from the employee not Wal-Mart—an outcome that basically left her empty-handed since the employee had little money.

The Wal-Mart case was decided under state law, however, and it’s unclear if it would be relevant to the case of the Facebook engineer.

A different type of legal response to “God View” or “Sauron” situations could come in the form of criminal law.

“This is the sort of situation in which federal prosecutors have sometimes turned to the criminal provisions of the Computer Fraud and Abuse Act,” said McGeveran. “An employee who went “beyond authorized access” as in the Facebook and Uber cases could be prosecuted criminally for it under the CFAA. I bet we could see a prosecutor try that in one of these ’employee peeking’ cases.”

He added, however, that he is uncomfortable with such an approach given that prosecutors have repeatedly been heavy-handed in their use of the law in question. Other possible options, he says, include state criminal laws such as the one Missouri prosecutors are using against the state’s governor, who allegedly took explicit picture of his mistress without her consent.

Andrew Crocker, an attorney at the Electronic Frontier Foundation, said a CFAA case would be difficult, in part because the law is premised on unauthorized access to information—and some courts have ruled that workers who have access to data for one purpose (such as security) do not breach the CFAA if they use that access for another purpose (like spying).

Crocker adds that Congress, in the wake of the recent Cambridge Analytica scandal, is exploring new measures to protect consumer data, and that some of these measures could limit employee access to data.

Any legal measure, however, still depends on people finding out about the “employee peeking” in the first place. And right now, there appears to be little incentives for companies to go public when they discover such misdeeds.

One solution could be for the government to introduce whistleblower rewards for those who expose employee spying. Such awards, which give the whistleblower a cut of any fines imposed upon a company, regularly serve to expose wrongdoing in the pharmaceutical and financial industries. But in the absence of a specific law directed at abuse of data by employees, such whistleblowing is unlikely to expand to the tech industry anytime soon.

The bottom line, for now, is consumers can do little more than hope that tech company employees are benevolent in their use of God View.

About the Author
Jeff John Roberts
By Jeff John RobertsEditor, Finance and Crypto
LinkedIn iconTwitter icon

Jeff John Roberts is the Finance and Crypto editor at Fortune, overseeing coverage of the blockchain and how technology is changing finance.

See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Dan Rogers speaking on stage.
AIAsana
Asana was battered by the AI boom. Now it’s betting its future on humans and agents working together.
By Beatrice NolanMay 29, 2026
14 hours ago
Exclusive: Microsoft is building a super app that combines coding, chat, and other Copilot AI tools
AIMicrosoft
Exclusive: Microsoft is building a super app that combines coding, chat, and other Copilot AI tools
By Sebastian HerreraMay 29, 2026
16 hours ago
Claude Mythos shown on a smartphone screen.
AIAnthropic
Anthropic leapfrogs OpenAI with a record $965 billion valuation and says its ‘Mythos’ AI model is coming soon 
By Beatrice NolanMay 29, 2026
17 hours ago
Why Meta hired Dina Powell McCormick
NewslettersMPW Daily
Why Meta hired Dina Powell McCormick
By Ellie AustinMay 29, 2026
17 hours ago
The AI arms race in cybersecurity has started. Most companies aren’t ready
Cryptocyber
The AI arms race in cybersecurity has started. Most companies aren’t ready
By Philip MartinMay 29, 2026
17 hours ago
Kalshi adds perpetual futures for U.S. traders following thumbs-up from key regulator
CryptoBitcoin
Kalshi adds perpetual futures for U.S. traders following thumbs-up from key regulator
By Jack KubinecMay 29, 2026
17 hours ago

Most Popular

As CEO of the $96 billion Sam’s Club, Latriece Watkins is testing her mettle at the warehouse retailer that produced CEOs for Walmart, Target, and Walgreens
Magazine
As CEO of the $96 billion Sam’s Club, Latriece Watkins is testing her mettle at the warehouse retailer that produced CEOs for Walmart, Target, and Walgreens
By Emma HinchliffeMay 27, 2026
3 days ago
Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
Success
Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
By Preston ForeMay 21, 2026
9 days ago
As AI slashes white-collar jobs, Salesforce CEO Marc Benioff says almost no one is being hired—except in sales
Success
As AI slashes white-collar jobs, Salesforce CEO Marc Benioff says almost no one is being hired—except in sales
By Emma BurleighMay 28, 2026
2 days ago
UBS says Ron DeSantis has a problem with his plan to help 92% of homeowners save on property taxes: His own state's data
Personal Finance
UBS says Ron DeSantis has a problem with his plan to help 92% of homeowners save on property taxes: His own state's data
By Nick LichtenbergMay 28, 2026
2 days ago
Researchers let AI models run a simulated society. Claude was the safest—and Grok committed 180 crimes and went extinct within 4 days
AI
Researchers let AI models run a simulated society. Claude was the safest—and Grok committed 180 crimes and went extinct within 4 days
By Jake AngeloMay 28, 2026
2 days ago
Current price of oil as of May 29, 2026
Personal Finance
Current price of oil as of May 29, 2026
By Joseph HostetlerMay 29, 2026
20 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.