• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

As CEO of the $96 billion Sam’s Club, Latriece Watkins is testing her mettle at the warehouse retailer that produced CEOs for Walmart, Target, and Walgreens

2

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

3

As AI slashes white-collar jobs, Salesforce CEO Marc Benioff says almost no one is being hired—except in sales

1

As CEO of the $96 billion Sam’s Club, Latriece Watkins is testing her mettle at the warehouse retailer that produced CEOs for Walmart, Target, and Walgreens

2

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

3

As AI slashes white-collar jobs, Salesforce CEO Marc Benioff says almost no one is being hired—except in sales
Retail

Chopped or Not Chopped? Salad Chain Heads Weigh In

By
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Bloomberg
Bloomberg
Down Arrow Button Icon
May 12, 2018, 9:50 AM ET
Lettuce and knife
Burak Karademir—Getty Images

It’s not exactly a universe-in-the-balance fight like Avengers: Infinity War but earlier this week tensions flared after one of New York’s office-lunch standards, Just Salad, joined fellow roughage slingers Fresh & Co. and Tender Greens in ending the option to chop its salads. Chopt, with it’s modus operandi clearly spelled out, is bringing a double mezzaluna to the fight.

Personally, I liken this whole affair to the over-versus-under discussion of bathroom tissue rolls, but to witness the Slack fights and Tweet storms, for others, it’s clearly a matter of knife and cress.

“It all starts with flavor,” says Chopt founder Colin McCabe. “Because we go to exhaustive lengths to source flavors and ingredients, it’s important to us that these are experienced in one bite. Chopping is a qualitative measure we take, and the salad tastes better for it.”

McCabe’s empire stretches 55 locations in 8 states and touts an international menu expressing the entire world of salad. He was not swayed when offered that steak house staple, the wedge salad, as counterpoint. “You’re still knife-and-forking that. For me, I don’t want a single piece of lettuce with dressing and then a carrot and then a pickled vegetable. I want all of the things in one bite. We’re going to continue chopping. It’s in our name.”

On the other side, Erik Oberholtzer, co-founder and chief executive officer of Tender Greens: “For me, there’s no debate. I’ve never understood why anyone chopped lettuce,” and points to those migrating away from the practice as proof of his no-chop stance. Tender Greens opened in 2006 and has 29 locations in six cities on both coasts. The company claims to use leaves that are larger and more mature, resulting in more structure and more flavor.

“My entire company is run by chefs,” Oberholtzer says. “As chefs, you’d never chop greens. The more you cut them, the more they release moisture, lose texture, and disintegrate. Maybe others come from a business background, not culinary, so they don’t know how to treat the product.” Beyond lettuces, Tender Greens takes the same approach with herbs. “Many need not be chopped. Even the tender stems of dill and cilantro are flavorful and delicate.”

To find out what a top-notch chef does, I contacted James Beard Award nominee Brittanny Anderson, who will appear next week on Iron Chef. “Oh man, I like them both ways!” she says. “But I guess if I’m making a salad for myself, I like it almost like a slaw. You can get way more fun stuff in each bite if it’s chopped.”

On its new menu, Sweetgreen offers Nancy’s Chopped Salad, a collaboration with famed L.A. chef and James Beard winner Nancy Silverton, but declined to comment on the debate. Silverton’s namesake salad at her Pizzeria Mozza was actually inspired by La Scala Beverly Hills, whom many credit with originating the chopped salad so that it would be easier for celebs in gowned-and-tuxedoed finery to eat.

“A collision of elements, that’s the delight,” says Jeff Gordinier, who may or may not wear a tuxedo as food and drink editor at Esquire. For Gordinier, successful cooking is so much about texture, “and a juxtaposition of ingredients sharing space on the fork,” he said. “Chopping intensifies the pleasure of a salad.”

The ever-on-the-go Gordinier also noted that chopping makes salad a faster, more portable nosh. “No unwieldy fronds of greens flicking vinegar into your face. A knife converts salad into subway food.”

Thus, a compromise: Now that you’ve embraced what Gordinier called, “a golden age of salad,” whereby Roasted Garlic Vinaigrette and Sriracha Tzatziki have usurped Thousand Island and Ranch (maybe), let’s agree that you are enlightened enough to be in charge. You’ve learned how to order the right roast/size/milk/shot in your $50 specialty coffee, now it’s time to start specifying your chop. Any decent chain will comply—you’re not being a pain in the asparagus.

Said Chopt’s McCabe, “We believe in customization. Our choppers are trained to do a few passes and say ‘Is that enough for you?’” Even Tender Greens’ Oberholtzer admitted, if you ask nicely, “We’ll chop to order. We’re not militant about it.” Whether you ask for rough, fine, or none, is between you and the Green Goddess. But be quick about deciding. Even a fast knife can supposedly take up to two minutes—which impacts production when there’s a hungry lunch line—so chop-chop.

About the Author
By Bloomberg
See full bioRight Arrow Button Icon

Latest in Retail

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Retail

Tomatoes become the latest symbol of the affordability crisis as prices rose over 40% from last year
EconomyGrocery
Tomatoes become the latest symbol of the affordability crisis as prices rose over 40% from last year
By The Associated Press and Matt SedenskyMay 29, 2026
17 hours ago
A barista wearing a green apron stands behind the bar and pours a drink into a cup
RetailStarbucks
Starbucks quietly retired its AI agent just months after deployment after it miscounted coffee shop inventories and slowed down baristas
By Sasha RogelbergMay 28, 2026
1 day ago
lee
Commentarystock exchanges
Texas Stock Exchange CEO: exchanges can build on Exxon’s retail model to rein in proxy advisors
By James H. LeeMay 28, 2026
2 days ago
Independent book stores are growing as people look for community in local spaces
Retailbooks
Independent book stores are growing as people look for community in local spaces
By The Associated Press and Hillel ItalieMay 28, 2026
2 days ago
Robinhood launches agentic trading, announces credit card for AI agents with 3% cash back
BankingRobinhood
Robinhood launches agentic trading, announces credit card for AI agents with 3% cash back
By Jeff John RobertsMay 27, 2026
3 days ago
As CEO of the $96 billion Sam’s Club, Latriece Watkins is testing her mettle at the warehouse retailer that produced CEOs for Walmart, Target, and Walgreens
MagazineSam's Club
As CEO of the $96 billion Sam’s Club, Latriece Watkins is testing her mettle at the warehouse retailer that produced CEOs for Walmart, Target, and Walgreens
By Emma HinchliffeMay 27, 2026
3 days ago

Most Popular

As CEO of the $96 billion Sam’s Club, Latriece Watkins is testing her mettle at the warehouse retailer that produced CEOs for Walmart, Target, and Walgreens
Magazine
As CEO of the $96 billion Sam’s Club, Latriece Watkins is testing her mettle at the warehouse retailer that produced CEOs for Walmart, Target, and Walgreens
By Emma HinchliffeMay 27, 2026
3 days ago
Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
Success
Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
By Preston ForeMay 21, 2026
9 days ago
As AI slashes white-collar jobs, Salesforce CEO Marc Benioff says almost no one is being hired—except in sales
Success
As AI slashes white-collar jobs, Salesforce CEO Marc Benioff says almost no one is being hired—except in sales
By Emma BurleighMay 28, 2026
2 days ago
Current price of oil as of May 28, 2026
Personal Finance
Current price of oil as of May 28, 2026
By Joseph HostetlerMay 28, 2026
2 days ago
UBS says Ron DeSantis has a problem with his plan to help 92% of homeowners save on property taxes: His own state's data
Personal Finance
UBS says Ron DeSantis has a problem with his plan to help 92% of homeowners save on property taxes: His own state's data
By Nick LichtenbergMay 28, 2026
2 days ago
Researchers let AI models run a simulated society. Claude was the safest—and Grok committed 180 crimes and went extinct within 4 days
AI
Researchers let AI models run a simulated society. Claude was the safest—and Grok committed 180 crimes and went extinct within 4 days
By Jake AngeloMay 28, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.