• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI

2

Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 

3

Meet the 20-year-old CEO who launched a company in high school to solve Gen Z's entry-level job crisis

1

Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI

2

Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 

3

Meet the 20-year-old CEO who launched a company in high school to solve Gen Z's entry-level job crisis
MPWNetworking

A $4,600 Ticket to This Networking Experiment Excludes All Men and Includes Only Heavily Vetted Women

By
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Bloomberg
Bloomberg
Down Arrow Button Icon
July 1, 2018, 10:42 AM ET
SuperShe Island Is No Man's Land Where Women Forge Strong Bonds
Kristina Roth, founder of the SuperShe network, poses for a photograph on SuperShe island near Raasepori, Finland, on Wednesday, June 27, 2018. The price of experimental networking on the island that has banned men, and only accepts heavily vetted women, is 4,000 euros, or $4,600. The package includes self-help tools that can lead participants down a different career path, as well as cognitive training to expel any negative thoughts. Photographer: Heli Blafield/Bloomberg via Getty ImagesBloomberg Bloomberg via Getty Images

The price of experimental networking on a Finnish island that has banned men, and only accepts heavily vetted women, is 4,000 euros, or $4,600.

The package includes self-help tools that can lead participants down a different career path, as well as cognitive training to expel any negative thoughts.

Roughly 7,000 women applied after the island project opened this year, and only about 140 were selected through video interviews with the project’s founder, Kristina Roth.

For the few who make it, they can expect to “live and breathe bringing women together,” Roth says. She dismisses critics who suggest the decision only to allow women smacks of gender discrimination against men.

“You can focus on ‘no men’ or you can focus on ‘for women’ and it’s really your choice,” Roth says. “I say, ‘for women’.”

“The spin of no men on the island is obviously what brings the big headlines, but what ‘no men’ leaves open is it leaves it open to interpretation if it’s a gathering of women who hate men and dance around the fire, or if it’s a gathering for women,” she said.

Phoukham Bounkeua, a 46-year-old psychotherapist from Renton, Washington, is among those selected. The first to book her trip to meet other SuperShes, Bounkeua says she was drawn to the idea of being included in a “sisterhood” of mutual support.

Other guests include a nurse from Florida, a New York lawyer, a photographer, the founder and CEO of a communications consultancy and the owner of a marketing studio.

“Each of these women will be an asset” after the week is over, Bounkeua said. “It’s been more meaningful than I ever thought possible.” She has two kids to feed and student loans and a mortgage to pay off, but decided the cost was worth it.

Roth says the price level “brings the people who really want to be here and who would really save for it.” The selection process ensures guests “really mash,” she said.

Guests dine on homemade coconut yogurt and salmon smoked over a fire pit on the beach. Instructors lead workouts, yoga classes and kayaking. The conversation touches on things like figuring out your cash flow and running a successful business. Roth is also working on a more affordable way to join events, through remote workshops via a private portal for 150 euros a year.

The SuperShe concept isn’t networking in a traditional sense, where benefits tend to be more quantifiable, says Marjo-Riitta Diehl, professor at German business school EBS Universitat fur Wirtschaft und Recht.

“It’s questionable whether this can be called networking or whether it’s more about being sociable and forging relationships while engaging in yoga, bathing in the sauna and immersing oneself in discussions,” she said by phone. SuperShe’s career-advancing benefits are more of a “side-product,” either obtained through contacts, or through just having more self esteem. Both are “equally valuable,” she said.

The Finnish island accommodates a maximum of eight guests in four cabins. Roth is now setting her sights on developing the next SuperShe resort, this time in the Turks and Caicos.

About the Author
By Bloomberg
See full bioRight Arrow Button Icon

Latest in MPW

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in MPW

‘Be delusional enough to call yourself something the world hasn’t called you yet’: What powerful women told the class of 2026
NewslettersMPW Daily
‘Be delusional enough to call yourself something the world hasn’t called you yet’: What powerful women told the class of 2026
By Sydney LakeMay 14, 2026
3 days ago
Mrs. Dow Jones on what women get wrong about money
NewslettersMPW Daily
Mrs. Dow Jones on what women get wrong about money
By Sydney LakeMay 13, 2026
4 days ago
lamb
Arts & EntertainmentObituary
Joni Lamb, founder of one of the largest Christian TV networks in the world, dies at 65
By John Seewer and The Associated PressMay 11, 2026
6 days ago
TIAA CEO Thasunda Brown Duckett’s 3 rules for Gen Z entering the workforce: Adapt, lean in, and build a bigger table
SuccessGen Z
TIAA CEO Thasunda Brown Duckett’s 3 rules for Gen Z entering the workforce: Adapt, lean in, and build a bigger table
By Sydney LakeMay 11, 2026
6 days ago
nicole
MPWWealth
Meet Goldman’s athlete whisperer: the woman who stands guard against $1 billion of fraud targeting sports fortunes
By Nick LichtenbergMay 10, 2026
7 days ago
Young man working on laptop with headphones in modern coffeeshop
Future of Workskills gap
AI generated identical résumés for a man and a woman: Hers was more likely to be labeled ‘weak,’ while his got a 97% approval rating
By Eleanor PringleMay 10, 2026
7 days ago

Most Popular

Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI
AI
Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI
By Jake AngeloMay 16, 2026
22 hours ago
Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 
Politics
Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 
By Jason MaMay 16, 2026
13 hours ago
Meet the 20-year-old CEO who launched a company in high school to solve Gen Z's entry-level job crisis
Future of Work
Meet the 20-year-old CEO who launched a company in high school to solve Gen Z's entry-level job crisis
By Jake AngeloMay 16, 2026
1 day ago
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
Politics
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
By Jake AngeloMay 12, 2026
5 days ago
‘You’re not a hero, you’re a liability’: Shark Tank’s Kevin O’Leary warns Gen Z founders to stop glorifying hustle culture
Future of Work
‘You’re not a hero, you’re a liability’: Shark Tank’s Kevin O’Leary warns Gen Z founders to stop glorifying hustle culture
By Jacqueline MunisMay 16, 2026
23 hours ago
Oil markets could be a month away from the moment of truth. Brace for a 'non-linear' price spike and panic buying, analysts warn
Energy
Oil markets could be a month away from the moment of truth. Brace for a 'non-linear' price spike and panic buying, analysts warn
By Jason MaMay 16, 2026
16 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.