• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Emoji

It’s a Schmear Job: Apple’s New Bagel Emoji Brings Purists’ Tempers to a Boil

By
Glenn Fleishman
Glenn Fleishman
Down Arrow Button Icon
By
Glenn Fleishman
Glenn Fleishman
Down Arrow Button Icon
October 5, 2018, 8:14 PM ET

In a time of national and international strife, it’s good to know people can still fight about the little things, too. In this case, it’s a bagel. Not one you can eat or cover with cream cheese, lox, onions, and capers. No, it’s the new bagel emoji—more specifically, the one drawn by Apple that will appear in the 12.1 update to its iPhone and iPad operating system.

Apple’s bagel’s too smooth, they’re saying. It looks like it was made by—and worse, sliced by—a machine, people complain. This puts the company on one side of the great schism between freshly made bagels—which should be eaten without toasting, and which may be frozen for later enjoyment—and mass-produced bagels extruded by heartless machinery, and which immediately go into sub-zero conditions.

Apple's new bagel emoji pairs best with individual cream cheese packets from a professional conference buffet. pic.twitter.com/hf6da7XJmr

— Sophie Vershbow (@svershbow) October 3, 2018

There’s room for both kinds, as the massive sales of freezer bagels show. But this mishegoss leaves Apple open to a lot of tsorres. Translation for the gentiles: Apple’s nonsense opens it to troubles, at least of the humorous kind.

This frozen supermarket bagel emoji is not respectful of my heritage https://t.co/467PCng2hN

— Amanda Katz (@katzish) October 3, 2018

https://twitter.com/GaviGeller/status/1048294157037576192

And, of course, brands get into the act, like Kraft’s Philadelphia cream cheese.

Hey @Apple and @Unicode,
Your new bagel emoji definitely needs an upgrade. Don’t worry, we’ve fixed it for you. You’re welcome. #WheresThePhilly #ItMustBeThePhilly pic.twitter.com/1hiMEywH2P

— Philadelphia Cream Cheese (@phillycreamchs) October 4, 2018

As did H&H Bagels in New York.

Sorry, @Apple – The beauty of a NY bagel is their delicious imperfections… and schemer, of course. 😉 What do you think? #HHBagels #BagelEmoji #Apple pic.twitter.com/pU7pd3hBSp

— H&H Bagels (@HHBagels) October 4, 2018

Some attribute the problem to the difference between coasts.

Apple’s upcoming bagel emoji is SAD. The rift between west coast and east coast grows ever larger. pic.twitter.com/kPkBn73lHg

— 👨🏼‍💻☕️ (@Mrphillipawood) October 3, 2018

But let’s roll things back a moment. Emoji largely get adopted by the Unicode Consortium, a trade group that mostly handles how the characters and symbols (“glyphs”) of languages, scientific notation, and other fields get expressed and name so that one letter or Chinese character appears identically on every device and in every operating system.

Groups petition to add emoji, creating proposals for things like dumplings, a woman wearing a hijab-style headscarf, lobsters—and bagels.

If approved by the consortium, each operating system maker and some social networks and other platforms—like Twitter, Facebook, and Slack—create a graphical design that matches the style of their existing set.

In Apple’s case, the semi-serious online furore is over how un-bagel-like its depiction of the round bread is.

People who adore the handmade nature of a bagel, even at a chain shop which produces them by the hundreds of millions, like a bagel that shows a human was involved.

But cutting it open with a serrated bread knife is the key. The irregular, slightly torn faces present more surface area than machine-sliced perfection, allowing better adhesion of oleic-based condiments.

that apple bagel emoji is nuts. Everyone knows real bagels look like this: pic.twitter.com/MJlveCZHuw

— john "as b/4?" fink 🐀 (@adr) October 4, 2018

But those who prefer or tolerate one kind of bagel or the other largely agree on one thing: Apple’s bagel! So dry. Where’s the cream cheese?

About the Author
By Glenn Fleishman
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

nic
CommentaryInsider trading
Prediction markets caught insider traders in real time. Congress wants to shut them down anyway
By Nic PuckrinApril 2, 2026
1 hour ago
Ken Griffin, founder and CEO of Citadel.
NewslettersCFO Daily
The hedge fund billionaire betting Miami can rival New York’s Wall Street
By Sheryl EstradaApril 2, 2026
1 hour ago
farley
Future of WorkInfrastructure
Ford CEO Jim Farley says America is sleepwalking past its ‘essential economy’ crisis. Goldman Sachs just showed how big it really is
By Nick LichtenbergApril 2, 2026
2 hours ago
Nima Ghamsari smiles
NewslettersTerm Sheet
Blend’s post-IPO reset: CEO Nima Ghamsari bets that AI can turn it all around
By Lily Mae LazarusApril 2, 2026
3 hours ago
Photo: President Trump
Big TechMarkets
Trump hails ‘tremendous progress’ in Iran but all Wall Street heard was ‘back to escalation’
By Jim EdwardsApril 2, 2026
3 hours ago
Can Elon Musk take SpaceX IPO to infinity and beyond?
NewslettersFortune Tech
Can Elon Musk take SpaceX IPO to infinity and beyond?
By Alexei OreskovicApril 2, 2026
3 hours ago

Most Popular

Gen Z fled San Francisco for Texas and Florida. Now they're turning 'welcomer cities' into the next big tech towns
Real Estate
Gen Z fled San Francisco for Texas and Florida. Now they're turning 'welcomer cities' into the next big tech towns
By Fortune EditorsApril 2, 2026
6 hours ago
Two-thirds of parents say their adult Gen Z kids still rely on them financially  for support—even though it's putting them under strain
Success
Two-thirds of parents say their adult Gen Z kids still rely on them financially  for support—even though it's putting them under strain
By Fortune EditorsMarch 31, 2026
2 days ago
Current price of gold as of April 1, 2026
Personal Finance
Current price of gold as of April 1, 2026
By Fortune EditorsApril 1, 2026
1 day ago
Current price of oil as of April 1, 2026
Personal Finance
Current price of oil as of April 1, 2026
By Fortune EditorsApril 1, 2026
1 day ago
Jerome Powell says the $39 trillion national debt is ‘not unsustainable,’ but warns the trajectory ‘will not end well’
Economy
Jerome Powell says the $39 trillion national debt is ‘not unsustainable,’ but warns the trajectory ‘will not end well’
By Fortune EditorsMarch 30, 2026
3 days ago
Hiring just hit a level not seen since the economy was ‘closed down literally’ during COVID, top economist says
Economy
Hiring just hit a level not seen since the economy was ‘closed down literally’ during COVID, top economist says
By Fortune EditorsMarch 31, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.