• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI

2

Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 

3

The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises

1

Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI

2

Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 

3

The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
Healthvaping

Is Vaping a Way to Quit Smoking? Or Just a Slippery Slope

By
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Bloomberg
Bloomberg
Down Arrow Button Icon
November 3, 2018, 10:12 AM ET

As cigarette smoking declines worldwide, tobacco companies increasingly have turned to a new product line to make up for lost revenue: vaping products. Using an e-cigarette, vapers get a hit of stimulating nicotine without resorting to an incinerated stick of tobacco. These products are marketed as less risky alternatives to cigarettes, and some studies show they are, although there isn’t enough long-term data to make a definitive conclusion. Also, they may not be harmless, and some research suggests they lead young users to try traditional cigarettes.

Consequently, vaping has provoked one of the most robust debates among public-health specialists in years. Some are pushing for curbs where they don’t already exist, out of safety concerns and fear the popularity of the devices will slow gains in the war on smoking. Others see vaping products as a valuable tool to help smokers quit, and thus as a means for accelerating that fight.

The Situation

Declaring that the U.S. was experiencing an epidemic of teen vaping, the nation’s Food and Drug Administration warned in September that it was considering tightening regulations on e-cigarettes. Officials said vaping among high-schoolers rose 75 percent from 2017 to 2018, according to preliminary data. That meant that about 20 percent of the students were indulging. A single product accounts for much of the boom: the Juul e-cigarette. Created by two product designers who were ex-smokers, the Juul is sleek, so it looks cool, and it’s tiny, enabling the young user to palm it and discreetly take a hit when a teacher (or parent) isn’t looking. And, like many other vaping devices, its refills come in tasty flavors such as mango and mint. The FDA is considering prohibiting flavorings, which, except for menthol, are forbidden in regular cigarettes. In 2017, the agency said it wanted to ensure an industry with the potential to reduce smoking wasn’t stymied by regulation. But in the face of the youth vaping explosion, it gave e-cigarette makers until early November to either face new rules or convince the agency they would combat use of their products by those under 18, who can’t legally buy them. Of about 80 countries that regulate e-cigarettes, 27 — including Brazil, Greece, Saudi Arabia, Turkey and Thailand — ban their sale altogether. Worldwide, the market for vaping products was estimated at about $14 billion in 2017 and is growing rapidly.

The Background

A Chinese pharmacist and smoker named Hon Lik gets credit for developing the e-cigarette in 2003. It appeared in the U.S. and Europe by 2006. Today, vaping products take many forms and deliver varying levels of nicotine, an alkaloid present in tobacco that is addictive. Early versions looked like regular cigarettes or were housed in sleek, metallic tubes. More recent models are more like fat pens. The Juul resembles a USB flash drive. Inside an e-cigarette, a battery heats nicotine liquid. The puffer inhales nicotine and exhales aerosol. There’s no burning tobacco and thus no smoke or tar. A related line of products, so-called heat-not-burn devices, contain tobacco that’s heated to significantly less than the temperature at which a regular cigarette combusts.

The Argument

The evidence so far suggests that vaping is a safer choice than lighting up. A 2016 scientific paper examining 22 studies concluded that exclusive use of vaping devices produces just 5 percent of the mortality risks associated with smoking. Even if the products help people stop smoking, one concern is that they’ll never give up vaping and so would have been better off quitting another way. Another worry: As the practice becomes increasingly normalized, it will attract more people who never would have smoked. A 2018 review of 800 studies conducted by the U.S. National Academies of Sciences, Engineering and Medicine found “no evidence whether or not e-cigarette use is associated with long-term health effects,” but the practice is too new for there to be significant data. It’s plausible, yet not proven, that e-cigarette aerosols can damage tissue and cause disease, including cancer. The effects on humans of nicotine are not well-studied, although adolescents appear to be particularly vulnerable to it, with some evidence suggesting it can harm brain development. The National Academies’ review found substantial evidence that young vapers are more likely than non-vapers to try regular cigarettes. However, a review of studies commissioned by Public Health England concluded that it hasn’t been established that they become regular smokers.

About the Author
By Bloomberg
See full bioRight Arrow Button Icon

Latest in Health

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Health

hoeg
HealthFDA
RFK ally confirms she was fired by FDA: ‘I learned so much and leave with no regrets’
By Matthew Perrone and The Associated PressMay 16, 2026
1 day ago
lawyer
CommentaryLaw
Would you hire the lawyer who just got sanctioned for using AI?
By Alexandra SmythMay 16, 2026
1 day ago
lori
Commentarymental health
I run Valvoline Instant Oil Change and work with young people every day. They’re in crisis—and we all have to try to help
By Lori FleesMay 15, 2026
2 days ago
Claude is telling users to go to sleep mid-session and nobody, including Anthropic, seems to fully understand why it keeps doing it
AITech
Claude is telling users to go to sleep mid-session and nobody, including Anthropic, seems to fully understand why it keeps doing it
By Marco Quiroz-GutierrezMay 14, 2026
3 days ago
Nonprofit CEOs say Trump’s economy is driving surging demand—and they’re pushed to the brink
Future of Workphilanthropy
Nonprofit CEOs say Trump’s economy is driving surging demand—and they’re pushed to the brink
By Sydney LakeMay 14, 2026
3 days ago
Transparent Labs Protein Powder Review (2026): Nutrition Expert Approved
HealthDietary Supplements
Transparent Labs Protein Powder Review (2026): Nutrition Expert Approved
By Emily PharesMay 14, 2026
3 days ago

Most Popular

Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI
AI
Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI
By Jake AngeloMay 16, 2026
1 day ago
Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 
Politics
Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 
By Jason MaMay 16, 2026
17 hours ago
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
Politics
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
By Jake AngeloMay 12, 2026
5 days ago
‘You’re not a hero, you’re a liability’: Shark Tank’s Kevin O’Leary warns Gen Z founders to stop glorifying hustle culture
Future of Work
‘You’re not a hero, you’re a liability’: Shark Tank’s Kevin O’Leary warns Gen Z founders to stop glorifying hustle culture
By Jacqueline MunisMay 16, 2026
1 day ago
Meet the 20-year-old CEO who launched a company in high school to solve Gen Z's entry-level job crisis
Future of Work
Meet the 20-year-old CEO who launched a company in high school to solve Gen Z's entry-level job crisis
By Jake AngeloMay 16, 2026
1 day ago
SpaceX heads into a record-shattering IPO with the 'deepest moat that exists today' as investors vow to 'never bet against Elon'
Innovation
SpaceX heads into a record-shattering IPO with the 'deepest moat that exists today' as investors vow to 'never bet against Elon'
By Jason MaMay 16, 2026
23 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.