• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

2

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster

3

Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place

1

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

2

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster

3

Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
CommentarySocial Media

Twitter Has Become the Modern-Day Colosseum

By
Michael Fontaine
Michael Fontaine
Down Arrow Button Icon
By
Michael Fontaine
Michael Fontaine
Down Arrow Button Icon
December 11, 2018, 5:58 PM ET
Emperor Commodus, as portrayed by Joaquin Phoenix in the film Gladiator.
GLADIATOR, Joaquin Phoenix (left), 2000. ©DreamWorks/Courtesy Everett CollectionDreamWorks/Courtesy Everett
Add Fortune on Google for similar content.

Twitter mobs came into their own in 2018, bringing individuals down with astonishing regularity. Think Roseanne Barr and Quinn Norton, Kevin Hart and Kevin Williamson. You know the drill. Someone makes an ill-advised remark, people pounce, and by the end of the day they’re toast. They lose their jobs, even their careers.

The paradigm was set in 2013 by Justine Sacco, who put out a tweet before a flight and landed to backlash that soon led to the loss of her job. She thought it was funny. Everyone else thought it was racist and outrageous, and said so.

Twitter has become a modern-day blood sport.

The damage it’s doing, though, raises questions about who—other than the intended target—it hurts. For your 2019 New Year’s resolution, consider some timeless wisdom from ancient Rome.

The Romans didn’t have Twitter, of course, but they did have the Colosseum. Romans filled it to watch human beings—usually slaves or criminals—fight to the death. It was fun for the masses, admission was free, and best of all, the emotions it aroused were awesome. People cheered the righteous takedown of enemies, the destruction of injustice, the thrill of virtue. It’s not so different from what we’re now seeing on Twitter every day.

The Stoic philosopher Seneca also enjoyed gladiator shows, at first, and saw no harm in the crowd’s enthusiasm. But as he listened to the audience, Seneca realized those shows were transforming them. People lost their inhibitions and, with them, their humanity. In the name of virtue, they became cruel. In a philosophical letter he wrote his friend Lucilius, he described what those spectators thought about the combatants:

“‘Strike ’em, beat ’em, burn ’em! Why’s that guy meeting the sword so meekly? Why’s he striking so timidly? Why is he so unwilling to die? Why must he be driven by blows to meet his wounds? They should stand face to face and hack at each other’s bare chests!’”

Hearing this, Seneca realized and reflected that this kind of aggression doesn’t end well for the audience. He continued:

“But nothing is more detrimental to good character than killing time at some public games. While you think you’re enjoying the show, vices will more easily creep into you. What do you think I mean? That I come home more avaricious, more vain, more decadent? All true, but I also come home crueler and less humane.”

Why do we start or join Twitter mobs to attack people and companies? Because we think the perpetrators are evil, of course, whether we think of them as actual criminals or just criminally minded. They deserve it.

It’s all too common. People—good, regular folks—transform into avenging furies on Twitter, filled with righteous wrath and indignation. They pile furiously on and destroy their chosen criminal, and then run out to pick their kids up from school.

Seneca points out the problem with violent indignation in a devastating question:

“‘But one of them is a cutthroat robber!’ So what? ‘But he killed a man!’ Fine, because he killed a man, he deserves this punishment. But what about you, my poor man? What have you done that you have to watch this?”

Seneca sees that the problem lies in the nature of crowds themselves. Crowds change us. They make us worse than we are. The only solution, Seneca writes, is to avoid joining them:

“You ask me what I think you should avoid above all else? Crowds of people. … I never come home as good a person as I was when I left. Some defect of mine that I thought I’d settled gets unsettled, some vice that I thought I’d escaped returns.”

Not so long ago, joining a crowd required actually getting off the sofa and doing something. That’s changed. In 2018, our crowds are online and our Colosseum is Twitter. So, as you’re making your New Year’s resolutions, ask yourself Seneca’s question: Who suffers more in a Twitter mob? Those at the bottom of the pile, or you?

Michael Fontaine is a professor of classics at Cornell University, and an expert on Latin literature and Roman society.

About the Author
By Michael Fontaine
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Commentary

senate
CommentaryCongress
One rare bipartisan AI bill is moving through Congress. Here’s why it deserves to pass
By Neil Björkman and Betsy BrewerJuly 1, 2026
2 hours ago
I know how Gen Z can survive the ‘jobpocalypse’ because I built an AI company — in 2015
CommentaryCareers
I know how Gen Z can survive the ‘jobpocalypse’ because I built an AI company — in 2015
By Jeremy FainJuly 1, 2026
3 hours ago
mr
Commentary250 Years of Innovation
America needs 3.8 million manufacturing workers. This CEO has a blueprint to find them
By Mark RayfieldJuly 1, 2026
3 hours ago
usa
Commentary250 Years of Innovation
America at 250: why the Constitution was built to restrain government, not celebrate majority rule
By Steve H. HankeJuly 1, 2026
3 hours ago
t
CommentaryMedia
Netflix could turn NBC into its biggest bet yet — and this time, the math actually works
By Jeffrey Sonnenfeld and Steven TianJune 30, 2026
21 hours ago
wb
CommentaryLeadership
I grew BDO from $600 million to $3.4 billion. Here’s the 3-part formula that made it possible
By Wayne BersonJune 30, 2026
1 day ago

Most Popular

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
6 days ago
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
By Preston ForeJune 27, 2026
4 days ago
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
Success
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
By Sydney LakeJune 29, 2026
2 days ago
'Humanity has chosen to become idiots': This Brown professor switched to take-home exams after a mass shooting and discovered mass cheating
AI
'Humanity has chosen to become idiots': This Brown professor switched to take-home exams after a mass shooting and discovered mass cheating
By Catherina GioinoJune 29, 2026
2 days ago
The U.S. Army is opening military bases to private billions — here's why that changes everything for the next 250 years
Commentary
The U.S. Army is opening military bases to private billions — here's why that changes everything for the next 250 years
By Marc AndersenJune 30, 2026
1 day ago
The retired college professor fighting a $313 trespassing ticket in Wisconsin thinks he's part of a national struggle
Environment
The retired college professor fighting a $313 trespassing ticket in Wisconsin thinks he's part of a national struggle
By Catherina GioinoJune 28, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.