Today, the clock officially became available to the masses.

On the surface, it looks like any other wall clock. The device, however, has 60 LEDs around the clock face to show any active timers you’ve initiated.

For example, if you set a timer for when you need to take a pie out of the oven and another for when your kids absolutely need to stop playing video games and get ready for dinner, you’ll see two LEDs on the clock.

While the clock sports the Echo name, you’ll need to have Alexa set up on another device such as an Echo Dot or your phone to use it. The clock itself doesn’t have any speakers or microphones. It’s meant to work in tandem with another Echo device.

You can snag one of the wall clocks from Amazon for $29.99.

And if you want something a little different, that Billy Big Mouth Bass Echo device has a speaker and microphones, so it works like a traditional Amazon Echo and is definitely bound to start a few conversations with your guests this holiday season.