But when the time came to call his friend by his name, Trump massively fumbled the Apple CEO’s name.

“People like Tim, you’re expanding all over and doing things that I really wanted you to do right from the beginning. I used to say, ‘Tim, you gotta start doing it here,’ and you really have you’ve really put a big investment in our country. We really appreciate it very much, Tim Apple,” Trump said, a little more than one hour into the meeting. Video of the entire meeting, including the awkward moment, was posted on the White House YouTube account.

[youtube https://www.youtube.com/watch?v=5QZab1deA80?start=3771]

The meeting on Wednesday was the first of the newly convened American Workforce Policy Advisory Board, which is tasked with finding solutions to prepare millions of Americans for the shift toward automation and artificial intelligence in the workplace.

Last month, the U.S. Department of Commerce announced 25 members of the board, which is co-chaired by Secretary of Commerce Wilbur Ross and Ivanka Trump. Cook is joined on the board by IBM CEO Ginni Rometty, along with other business executives, including the CEOs of Walmart, Lockheed Martin and Home Depot. The group also includes two governors and leaders from trade groups.

Of course, the moment went viral, and prompted plenty of Twitter jokes and comments.

folks you gotta admit “Tim Apple” is objectively hilarious

— Brandy Jensen (@BrandyLJensen) March 6, 2019

Getting the whole gang together:

Tim Apple
Jeff Amazon
Elon Tesla
Mark Facebook
Jack Twitter
Sundar Google
Larry Oracle
Mark Salesforce
Daruber
Satya Soft
Reed Flix

— Ryan Mac 🙃 (@RMac18) March 6, 2019

I think this Tim Apple thing is gonna be what does him in

— Andy Richter (@AndyRichter) March 6, 2019

It appears the president may have unintentionally just given Tim Cook a new nickname that won’t be going away anytime soon.