• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win
NBA

We Got a Preview of What NBA’s League Pass May Look Like Next Season

By
Terry Collins
Terry Collins
Down Arrow Button Icon
By
Terry Collins
Terry Collins
Down Arrow Button Icon
June 10, 2019, 6:55 PM ET
2019 NBA Finals - Golden State Warriors v Toronto Raptors
TORONTO, CANADA - JUNE 02: Stephen Curry #30 of the Golden State Warriors passes the ball while guarded by Kawhi Leonard #2 of the Toronto Raptors during Game Two of the NBA Finals on June 2, 2019 at Scotiabank Arena in Toronto, Ontario, Canada. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2019 NBAE (Photo by Mark Blinch/NBAE via Getty Images)Mark Blinch—NBAE/Getty Images
Add Fortune on Google for similar content.

What will the NBA look like next year?

Whatever the outcome of Game 5 of the NBA Finals tonight in Toronto, the league has some potentially sizable changes underway for one of its other hot properties, its NBA League Pass subscription service.

Prior to the Golden State Warriors Game 3 battle with Kawhi Leonard and the Toronto Raptors last week at Oracle Arena, the league gave a glimpse of its latest tech-related strategies. This included brief demos displaying how Google and Snapchat can show highlights and loads of information on your favorite teams when you watch on your smartphone or tablet.

What else is new? For starters, there will soon be three different ‘modes’ to watch in: Player, Coach, and Mascot. All three options work via player-tracking technology provider Second Spectrum, which tracks data and uses nifty graphics reminiscent of the NBA 2K video game.

Viewers who catch highlights of the NBA Finals on ESPN’s SportsCenter may get a sense of how the league is using the augmented content.

In “Player Mode,” viewers will see the scoring probabilities for each player in real time. So, when Golden State Warriors shooters Stephen Curry and Klay Thompson appear on the screen, small graphics pop up with their chances of making those same shots in real time.

This heightens the intrigue, or blood pressure, of watching (and also could be useful for friendly wagering).

The “Coach Mode” supposedly makes viewers feel like a coach, providing on-court Xs-and-Os strategy, such as if an offense running a pick-and-roll to get a good shot would be effective against a box-and-1 defense.

And, “Mascot Mode” is precisely what it is, offering more of a fun and light-hearted broadcast of the game mostly targeting kids. This could include animated comic book-like graphics, including a fire on a basket when a team is on a scorching scoring spree, or a 3D on-screen brick when a team shoots horribly.

The features could make watching NBA games more exciting, possibly even drawing in more casual fans wanting to learn more about the nuances of basketball. This all comes as NBA games continue to move away from playing close to the rim to now a free-flowing barrage of three-point shooting. “Fans have a lot of options to choose from. We’re trying to do our best to keep them engaged in various forms,” said Scott Stanchak, the league’s vice president of emerging technologies.

And, it turns out viewers outside of the U.S. are already using the features as the NBA has been experimenting with them during the playoffs. League Pass is available in some 200 countries including China, Brazil, Canada, and Mexico. The NBA’s huge following at times allows the league to take some creative chances without disrupting their domestic fan base. Incidentally, the league now has more than 100 international players on rosters including likely NBA MVP Giannis Antetokounmpo of the Milwaukee Bucks who hails from Greece, and Rookie of the Year favorite Luka Dončić of the Dallas Mavericks who’s from Slovenia.

In the U.S., League Pass costs between $200 to $250, depending on the plan. The NBA doesn’t publicly disclose the number of League Pass subscribers, but a league spokesman said it had a record number of subscribers globally this season, up 21 percent from last season.

Sam Farber, the NBA’s vice president of digital media, said the league has to constantly adapt to wherever the games are being shown.

“We’re paying close attention to what our fans like and don’t like and what’s working and not working,” he said. “Our game is constantly evolving, and so are our fans’ habits, We need to be ready.”

More must-read stories from Fortune:

—A red flag to investors: The stock market may be hitting the “triple top”

—The Renault deal is dead, but Fiat Chrysler still needs a partner

—Many economists think the next recession will be before the 2020 election

—The S&P 500 has performed far worse under Trump than Obama

—Listen to our new audio briefing, Fortune 500 Daily

Don’t miss the daily Term Sheet, Fortune‘s newsletter on deals and dealmakers.

About the Author
By Terry Collins
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

A test of Anduril's Altius drone.
NewslettersTerm Sheet
Defense tech could be entering its awkward teenage years. Is the boom a bubble?
By Allie GarfinkleJuly 2, 2026
38 minutes ago
em
Commentary250 Years of Innovation
America’s 250th birthday has Elon Musk and a record IPO. Its 15th had Alexander Hamilton — and a stock market bubble
By Owen LamontJuly 2, 2026
47 minutes ago
paramount
CommentaryAntitrust
How Paramount’s theater commitments could boost local economies across the nation
By Ike BrannonJuly 2, 2026
47 minutes ago
The true cost of Donald Trump’s $2.2 billion year
NewslettersCEO Daily
The true cost of Donald Trump’s $2.2 billion year
By Diane BradyJuly 2, 2026
1 hour ago
Meta CEO Mark Zuckerberg (left) and CTO Andrew "Boz" Bosworth in Menlo Park, California, on Wednesday, Sept. 17, 2025. (Photo: David Paul Morris/Bloomberg/Getty Images)
NewslettersFortune Tech
Meta prepares to join the cloud infrastructure fray
By Andrew NuscaJuly 2, 2026
1 hour ago
Top CD rates today, July 2, 2026: Lock in up to up to 4.40%
Personal FinanceCertificates of Deposit (CDs)
Top CD rates today, July 2, 2026: Lock in up to up to 4.40%
By Glen Luke FlanaganJuly 2, 2026
1 hour ago

Most Popular

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
By Marco Quiroz-GutierrezJuly 1, 2026
1 day ago
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
7 days ago
The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win
Newsletters
The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win
By Diane BradyJuly 1, 2026
1 day ago
Current price of oil as of July 1, 2026
Personal Finance
Current price of oil as of July 1, 2026
By Joseph HostetlerJuly 1, 2026
23 hours ago
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
By Preston ForeJune 27, 2026
5 days ago
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
Success
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
By Sydney LakeJune 29, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.