• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
RetailPatron

Patrón’s Latest Release Is Its Oldest Tequila Ever—and You Can Probably Afford It

By
Emily Price
Emily Price
Down Arrow Button Icon
By
Emily Price
Emily Price
Down Arrow Button Icon
September 17, 2019, 8:00 AM ET
Patrón Extra Añejo 10 Años
Patrón Extra Añejo 10 AñosAlex Pucher

When it comes to aged tequila, it’s rare to find a very old one.

Blanco tequila, the clear liquid many of us think of first when we picture the spirit, isn’t aged at all. The next oldest tequila, reposado, is aged in oak barrels just two to 12 months. And añejo tequila, one of the oldest tequilas you’ll find, only has to be aged one year to earn the title.

Aged tequilas were once so rare that an “extra añejo” classification—the oldest classification available for the spirit—was only introduced in 2006. To earn the designation, a tequila has to be aged just three years and a day.

When it comes to aging tequila there’s one important rule: “You need to have a little patience,” says Antonio Rodriguez, Patrón’s director of production. 

Today Patrón, which was purchased by rum giant Bacardi last year, is unveiling the result of its own patience: a limited-edition, 10-year-old extra añejo tequila called Patrón Extra Añejo 10 Años. It represents the brand’s oldest release yet—and it wasn’t easy to create.

Most people don’t realize that some tequila should be consumed like whisky.
Alex Pucher

Mexico tends to have dry air and hot temperatures, a lot different from the cooler climates in places like Scotland where consumers are accustomed to purchasing aged spirits.

“Ten years here is like three, four, five times more than in a cooler region,” Rodriguez says. That means that while that tequila might be only 10 years old, it has a flavor profile similar to a much older whisky.

“It’s really rare to achieve an aged tequila that can age this long, [but] you can also taste the agave,” Rodriguez says.

He says that the bottle has been in the works for almost 20 years if you take into account the growth time of the agave, which can take upwards of seven years.

For Patrón Extra Añejo 10 Años, the brand aged the spirit in oak barrels for a decade, checking on it every six months to see how its aging had progressed.

“When we tasted it close to the 10-year aging of this batch, we were really happy with the tasting profile,” Rodriguez says. “[That is] really, really long for a tequila and really, really long considering the weather that we have in Mexico.”

For some perspective, most of the extra añejo tequilas on the market are aged for just the minimum three years and a day, in part because of how aggressive the wood from the barrel can be on the flavor of the spirit. 

“If you simply age tequila in a barrel for 10 years, the highest possibility is that you’re going to end up with a liquid that you will not recall as a tequila. It will be overwhelmed by the wood,” he says. To combat that, Patrón monitored the aging process very closely. 

High-end tequila in general is seeing a bit of a boom.
Patron

Thanks to Mexico’s weather, Patrón lost over 60% of the initial volume of the spirit as part of the “angel share,” the amount of liquid that evaporates during the aging process or is absorbed by the barrel. Periodically Patrón also drained the barrels in which it was aging the liquid, merging several slightly emptied barrels into full ones.

The finished liquid also spent some time in French oak barrels, an unusual move for Patrón, but one that helped create a balanced flavor in the finished product. The tequila has hints of vanilla and caramel from all that time it spent in the barrel, but the agave flavor is still there, along with a trace of dry fruit and citrus.

And it’s coming at the right time.

Since 2002, tequila sales have grown 158%, according to the Distilled Spirits Council. One of the biggest drivers of that growth is higher-end and “super-premium” brands, which have seen an increase of 430% and 893% in volume respectively in the past 17 years.

Along with that growth, consumers have started to take an interest in aged tequilas specifically.

“The growth of tequila is moving to the aged side,” Rodriguez says, making this the perfect time to bring the aged expression to the market. Consumers have started to drink aged tequilas similar to how they might enjoy a nice whisky: neat or on the rocks and savored, which is exactly how Patrón Extra Añejo 10 Años is meant to be consumed. 

And Patrón has set itself up to unveil even more aged tequilas in the future, although not the immediate one. While Rodriguez says we’re probably a decade away from seeing another 10-year-old tequila from the brand, it’s opening a new barrel room, a warehouse coupled with a cavern, where it will age liquid in the future. While not the first underground tequila aging room, it will be one of a few.

Patrón’s new tasting room.
Patrón

“We’ll be aging tequila in an environment that has much more stability than the surface and is close to 10 degrees cooler than the other temperatures [at which] we age our tequila,” Rodriguez says. The space doubles Patrón’s capacity for aging, which means it also doubles the amount of aged tequila it will have in future.

For now, the amount of that 10-year-old extra añejo is exceptionally limited. It’s available this month exclusively in the U.S. for $349 for a 750-milliliter bottle.

More must-read stories from Fortune:

—Red blends are more popular than ever in the U.S.
—What exactly is a super-premium spirit anyway?
—Your next Spotify playlist might be curated with wine pairings in mind
—Some of California’s most famous wines came from a science experiment
—How the $3.6 billion cognac industry is trying to outrun climate change

Follow Fortune on Flipboard to stay up-to-date on the latest news and analysis.

About the Author
By Emily Price
See full bioRight Arrow Button Icon

Latest in Retail

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Retail

retail sales
EconomyConsumer Spending
Retail sales tick up 0.6% in February before Iran war, gas price spike
By Anne D'Innocenzio and The Associated PressApril 1, 2026
13 hours ago
Gen Z shoppers are actually more deliberate than baby boomers and agonize over their cart for days
RetailGen Z
Gen Z shoppers are actually more deliberate than baby boomers and agonize over their cart for days
By Jeena Sharma and Retail BrewApril 1, 2026
15 hours ago
Hershey is moving back to the original recipe for Reese’s Peanut Butter Cups after the chocolate’s grandson blasted them last month
Lawchocolate
Hershey is moving back to the original recipe for Reese’s Peanut Butter Cups after the chocolate’s grandson blasted them last month
By The Associated Press and Dee-Ann DurbinApril 1, 2026
16 hours ago
Five hard lessons from Allbirds’ 99% stock plunge and $39 million fire sale
Retailchief executive officer (CEO)
Five hard lessons from Allbirds’ 99% stock plunge and $39 million fire sale
By Phil WahbaApril 1, 2026
17 hours ago
The beauty counter is now on your For You page as Ulta Beauty joins TikTok Shop, betting on the platform reshaping how America consumes
RetailTikTok
The beauty counter is now on your For You page as Ulta Beauty joins TikTok Shop, betting on the platform reshaping how America consumes
By Catherina GioinoMarch 31, 2026
2 days ago
McCormick combines with Unilever’s food division and adds Hellmann’s and Knorr to its brands
Arts & EntertainmentUnilever
McCormick combines with Unilever’s food division and adds Hellmann’s and Knorr to its brands
By The Associated PressMarch 31, 2026
2 days ago

Most Popular

Two-thirds of parents say their adult Gen Z kids still rely on them financially  for support—even though it's putting them under strain
Success
Two-thirds of parents say their adult Gen Z kids still rely on them financially  for support—even though it's putting them under strain
By Fortune EditorsMarch 31, 2026
2 days ago
Jerome Powell says the $39 trillion national debt is ‘not unsustainable,’ but warns the trajectory ‘will not end well’
Economy
Jerome Powell says the $39 trillion national debt is ‘not unsustainable,’ but warns the trajectory ‘will not end well’
By Fortune EditorsMarch 30, 2026
2 days ago
Current price of gold as of April 1, 2026
Personal Finance
Current price of gold as of April 1, 2026
By Fortune EditorsApril 1, 2026
19 hours ago
Current price of oil as of April 1, 2026
Personal Finance
Current price of oil as of April 1, 2026
By Fortune EditorsApril 1, 2026
20 hours ago
A man used AI to call 3,000 Irish bartenders to track the cost of Guinness. Now pubs are lowering their prices to compete
AI
A man used AI to call 3,000 Irish bartenders to track the cost of Guinness. Now pubs are lowering their prices to compete
By Fortune EditorsMarch 30, 2026
3 days ago
Hiring just hit a level not seen since the economy was ‘closed down literally’ during COVID, top economist says
Economy
Hiring just hit a level not seen since the economy was ‘closed down literally’ during COVID, top economist says
By Fortune EditorsMarch 31, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.