• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it

2

Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI

3

China’s birth rate just hit its lowest point since 1949—and Trip.com cofounder James Liang thinks that’s a threat to innovation

1

Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it

2

Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI

3

China’s birth rate just hit its lowest point since 1949—and Trip.com cofounder James Liang thinks that’s a threat to innovation
Coronavirus

‘This is the new flying etiquette:’ JetBlue is first U.S. airline to require passenger face masks

By
Brendan Case
Brendan Case
and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Brendan Case
Brendan Case
and
Bloomberg
Bloomberg
Down Arrow Button Icon
April 28, 2020, 12:48 AM ET
Add Fortune on Google for similar content.

JetBlue Airways Corp. will require customers to wear face coverings during travel, a first for U.S. carriers in the age of the coronavirus pandemic.

Under the new policy starting May 4, passengers will have to cover their nose and mouth throughout their trip, JetBlue said in a statement Monday. That includes when they check in, board the plane, fly and exit the aircraft. The New York-based carrier is also asking customers to follow the same rule in airport terminals.

“This is the new flying etiquette,” JetBlue Chief Operating Officer Joanna Geraghty said in the statement. “Onboard, cabin air is well circulated and cleaned through filters every few minutes but this is a shared space where we have to be considerate of others.”

The new requirements signal a major potential shift in commercial flying as airlines look to coax people back onto planes and soothe concerns that aircraft cabins will foster the spread of Covid-19. JetBlue said the policy is based on guidelines from the U.S. Centers for Disease Control “that indicate all individuals should wear a face covering in public to help slow the spread of the coronavirus.”

United Airlines Holdings Inc., Delta Air Lines Inc. and American Airlines Group Inc. already require some employees to wear face masks or will do soon. American will start providing face masks and wipes next month to customers who want to use them.

Small children are exempt from the face-covering rule on JetBlue flights.

More coronavirus coverage from Fortune:

—What the law says about forcing employees back to the office
—Coronavirus turns the outdoor industry’s crucial spring into the most challenging in years
—5 lessons for the coronavirus recovery, from an expert on success and failure in crisis
—What to know if your small business is applying for Round 2 PPP loans from the SBA
—There may be 22 hidden coronavirus hotspots in states poised to lift restrictions
—Coronavirus brought China’s travel industry to a standstill. Now it’s showing signs of life
—Work from home tips from the executive team that brought you Zoom
—PODCAST: COVID-19 might have upended the concept of the best companies of the year
—WATCH: Fortune’s top 10 heroes of the coronavirus pandemic

Subscribe to Outbreak, a daily newsletter roundup of stories on the coronavirus pandemic and its impact on global business. It’s free to get it in your inbox.

About the Authors
By Brendan Case
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Jonathan Bensamoun (right) sits on a stool next to his German Shepherd
InnovationPet Tech
Exclusive: Fi is bringing Starlink satellite technology to dog collars
By Lily Mae LazarusJuly 8, 2026
33 minutes ago
Land O'Lakes CEO Beth Ford speaks at MPW
NewslettersMPW Daily
Why Land O’Lakes wants Hollywood to rethink rural America
By Emma HinchliffeJuly 8, 2026
48 minutes ago
The billionaires’ ‘summer camp’ that media moguls built is now run by the tech titans trying to replace them
Big TechBillionaires
The billionaires’ ‘summer camp’ that media moguls built is now run by the tech titans trying to replace them
By Sydney LakeJuly 8, 2026
60 minutes ago
‘We’ll probably hit them hard again’: Trump warns Iran U.S. is preparing for more strikes following what he called the end of the ceasefire
PoliticsDonald Trump
‘We’ll probably hit them hard again’: Trump warns Iran U.S. is preparing for more strikes following what he called the end of the ceasefire
By The Associated Press, Jon Gambrell and Seung Min KimJuly 8, 2026
1 hour ago
Andrew Forrest, chairman of Fortescue Metals Group Ltd., during a panel session at the World Economic Forum (WEF) Annual Meeting of the New Champions in Dalian, China, on Tuesday, June 23, 2026.
C-SuiteLeadership
Mining CEO worth $24 billion nearly drowned and had to break his own leg in a freak hiking accident—he used the recovery time to go back to school
By Eleanor PringleJuly 8, 2026
2 hours ago
‘They’re not freak occurrences’: Farmers grapple with protecting crops as heat waves and extreme weather become more frequent
EnvironmentFood and drink
‘They’re not freak occurrences’: Farmers grapple with protecting crops as heat waves and extreme weather become more frequent
By The Associated Press and Joshua A. BickelJuly 8, 2026
2 hours ago

Most Popular

Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it
Success
Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it
By Preston ForeJuly 6, 2026
2 days ago
Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI
AI
Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI
By Marco Quiroz-GutierrezJuly 5, 2026
3 days ago
China’s birth rate just hit its lowest point since 1949—and Trip.com cofounder James Liang thinks that’s a threat to innovation
Asia
China’s birth rate just hit its lowest point since 1949—and Trip.com cofounder James Liang thinks that’s a threat to innovation
By Nicholas GordonJuly 7, 2026
1 day ago
Iran strikes 85 U.S. military sites in the Gulf, sparking a global selloff in stocks and a spike in the price of oil
Newsletters
Iran strikes 85 U.S. military sites in the Gulf, sparking a global selloff in stocks and a spike in the price of oil
By Jim EdwardsJuly 8, 2026
7 hours ago
Current price of oil as of July 7, 2026
Personal Finance
Current price of oil as of July 7, 2026
By Joseph HostetlerJuly 7, 2026
1 day ago
Presidents aren't supposed to pick winners, former White House ethics lawyer says. Trump keeps choosing Dell
Politics
Presidents aren't supposed to pick winners, former White House ethics lawyer says. Trump keeps choosing Dell
By Mia OsmonbekovJuly 7, 2026
22 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.