• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win
Commentarymanagement advice

The business advice Socrates would give if he wrote a management book today

By
Eric Weiner
Eric Weiner
Down Arrow Button Icon
By
Eric Weiner
Eric Weiner
Down Arrow Button Icon
August 25, 2020, 8:00 AM ET
what socrates can teach modern business leaders
'Socrates and Alcibiades at Aspasia', 1801. Monsiaux, Nicolas André (1754-1837). Found in the collection of the State A. Pushkin Museum of Fine Arts, Moscow. (Photo by Fine Art Images/Heritage Images/Getty Images)Fine Art Images/Heritage Images/Getty Images
Add Fortune on Google for similar content.

It’s a safe bet most business leaders don’t stay up at night thinking of Socrates. That’s a shame. The gadfly of ancient Athens, patron saint of Western philosophy, and its first martyr has much to teach about modern life and business.

Socrates was not the first philosopher, but he was the first “to call philosophy down from the heavens,” said the Roman orator Cicero. Socratic philosophy is practical: less concerned with the meaning of life than leading meaningful lives.

Profitable ones, too. Socrates, a stonecutter’s son, felt most at home in the agora, or marketplace, of ancient Athens. He was fluent in the language of the merchant, and many of his interlocutors were craftsmen and small business owners. Socrates never wrote a management book (he never penned a single word, in fact) but if he did, it would look something like this.

Wonder on a regular basis

“All philosophy begins with wonder,” Socrates said. The same holds true for all business enterprises. Wonder isn’t something you’re either born with or not, like blue eyes or freckles. Wonder is a skill, one we’re all capable of learning. Socrates was determined to show us how.

We often conflate wonder with curiosity, but they are different. Curiosity is restive, always threatening to chase the next shiny object that pops into view. Not wonder. Wonder lingers. Wonder is curiosity reclined, feet up, drink in hand. 

The modern business world, Socrates would say, doesn’t make space for wonder. The pressure of earnings reports and meetings, Zoom or otherwise, leave no room for the sort of expansive wondering that lies at the heart of all genuine breakthroughs. Steve Jobs wondered what would happen if you combined a call phone and a portable computer, and the iPhone was born.

Slow down

Wonder takes time. Like a good meal, or all-staff meeting, it can’t be rushed. “Beware the barrenness of a busy life,” Socrates said. He never hurried his conversations. He persevered even when others grew weary and exasperated. Likewise, a good leader never rushes decisions. They aren’t afraid to pause.

A pause is not a glitch. A pause is not a mistake. A pause, as envisioned by Socrates, is the fertile ground from which good ideas sprout. That’s why good managers encourage their team to pause regularly, and expansively.

Don’t just ask questions—experience them

The business world—Silicon Valley in particular—is fixated on solving problems. That’s fine, Socrates would say, but have you properly identified the problems worth solving? 

We can’t solve problems if we don’t first ask the right questions. Yet “our culture has generally tended to solve its problems without experiencing its questions,” says Jacob Needleman, professor of philosophy at San Francisco State University and something of a modern-day Socrates. Experiencing questions means sitting with them, rather than rushing to devise a solution or, God forbid, an app.

Question assumptions, especially your own

We rarely question the obvious. Socrates thought this was a mistake. 

The more obvious something seems, the more urgent the need to question it. He buttonholed revered Athenians, everyone from poets to generals, and soon discovered they were not as wise as they thought they were. The general couldn’t tell him what courage is; the poet couldn’t define poetry. Everywhere he turned he encountered people who “do not know the things that they do not know.”

For Socrates, the worst kind of ignorance was the kind that masquerades as knowledge. Better a wide and honest ignorance than a narrow and suspect knowledge. A good business leader never pretends to know more than they do and isn’t afraid to utter the words, “I don’t know.”

Socrates asks: What questions are you avoiding? What questions are you not asking because the answers are allegedly self-evident? 

These are the questions a good leader asks. Almost childlike in their simplicity, these questions often yield the most valuable answers. 

Why do we have an open-design office? Because that is what every startup in Silicon Valley has. But why? You assume it leads to a more egalitarian workforce and greater productivity, but do you know that to be true?

A good leader isn’t afraid to annoy people with their “obvious” questions, just like Socrates, who so annoyed the good people of Athens that they tried and executed him.

Define your terms

Socrates was a stickler for definitions. We can’t solve a problem, he thought, if we don’t first define our terms. A good leader doesn’t tolerate fuzzy, pretentious words, but rather insists their team use plain language. Either define the jargon peppered throughout your quarterly report, or expunge it. As Einstein said some 2,000 years after Socrates, “If you can’t explain it simply, you don’t know it well enough.”

Talk to people

Socrates, a world-class converser, would surely disapprove of email and Slack and the sundry other methods that pass for communication in the 21st century. He was suspicious of the Internet of his age: the written word. It lies lifeless on the page and travels in only one direction: from author to reader.

Socrates preferred messy, full-throated conversation. (“Enlightened kibitzing,” the contemporary philosopher Robert Solomon calls it.) It is through the natural give-and-take of conversation that we arrive at truths. 

Power down your laptop, Socrates urges, disable Slack, and talk. Maybe it can’t be in person. Fine. Pick up the old-fashioned phone. But talk. You never know what breakthroughs might emerge.

Eric Weiner is a journalist, author, and speaker. His recent book is The Socrates Express.

About the Author
By Eric Weiner
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Commentary

elon
CommentaryChina
China has 400 private space companies. The West is barely paying attention
By Rainer ZitelmannJuly 2, 2026
2 hours ago
senate
CommentaryCongress
One rare bipartisan AI bill is moving through Congress. Here’s why it deserves to pass
By Neil Björkman and Betsy BrewerJuly 1, 2026
24 hours ago
I know how Gen Z can survive the ‘jobpocalypse’ because I built an AI company — in 2015
CommentaryCareers
I know how Gen Z can survive the ‘jobpocalypse’ because I built an AI company — in 2015
By Jeremy FainJuly 1, 2026
1 day ago
mr
Commentary250 Years of Innovation
America needs 3.8 million manufacturing workers. This CEO has a blueprint to find them
By Mark RayfieldJuly 1, 2026
1 day ago
usa
Commentary250 Years of Innovation
America at 250: why the Constitution was built to restrain government, not celebrate majority rule
By Steve H. HankeJuly 1, 2026
1 day ago
t
CommentaryMedia
Netflix could turn NBC into its biggest bet yet — and this time, the math actually works
By Jeffrey Sonnenfeld and Steven TianJune 30, 2026
2 days ago

Most Popular

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
By Marco Quiroz-GutierrezJuly 1, 2026
1 day ago
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
7 days ago
The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win
Newsletters
The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win
By Diane BradyJuly 1, 2026
1 day ago
Current price of oil as of July 1, 2026
Personal Finance
Current price of oil as of July 1, 2026
By Joseph HostetlerJuly 1, 2026
22 hours ago
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
By Preston ForeJune 27, 2026
5 days ago
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
Success
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
By Sydney LakeJune 29, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.