• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Current price of oil as of July 1, 2026

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Current price of oil as of July 1, 2026
Commentarydiversity and inclusion

Why McDonald’s sets the standard for equitable business models

By
John W. Rogers Jr.
John W. Rogers Jr.
Down Arrow Button Icon
By
John W. Rogers Jr.
John W. Rogers Jr.
Down Arrow Button Icon
September 16, 2020, 5:00 AM ET
Why McDonald’s sets the standard for equitable business models
John Rogers, chairman and chief executive officer of Ariel Investments LLC, speaks during a Bloomberg Television interview in New York, U.S., on Monday, Aug. 28, 2017. Rodgers discussed the company's investment strategy and fee structure. Photographer: Christopher Goodney/Bloomberg via Getty ImagesChristopher Goodney—Bloomberg/Getty Images
Add Fortune on Google for similar content.

I have been a member of the McDonald’s board of directors since 2003. And I believe that there is no finer example of an equitable business model in America than the one McDonald’s has.

A recent lawsuit by a group of Black former franchisees has called into question the company’s commitment to diversity and inclusion by claiming that McDonald’s treated those franchisees unfairly. My own experience and the company’s long history of supporting the Black community reveal a different reality.

Over the years, I have seen firsthand the immense potential of corporations to nurture economic justice. Approximately 93% of McDonald’s restaurants worldwide are owned and operated by independent local business owners. In the U.S., nearly 30% of McDonald’s franchisees come from ethnically diverse backgrounds. Of these, Black franchisees have, on average, equity in their McDonald’s business of approximately $7.5 million. Collectively, all Black McDonald’s U.S. franchisees have approximately $1.4 billion of equity in their McDonald’s businesses.

McDonald’s last year spent nearly $1 billion with Black suppliers, including devoting nearly a quarter of its U.S. food and paper supply budget to diverse suppliers. Moreover, five of the top 20 Black-owned businesses in America as identified in Black Enterprise magazine’s Top 100 list are McDonald’s suppliers. 

Of the 12 directors at McDonald’s, half are women or racially diverse, including the chairman of the board. It is a top priority of all board members that McDonald’s continues fostering opportunities for entrepreneurship, economic growth, and mobility for absolutely anybody in the U.S. and around the world. 

At a time when other companies are only just initiating racial equality programs, McDonald’s has long understood and embraced the importance of diversity. In the early 1970s, McDonald’s owner Ray Kroc tapped Robert Beavers, a vice president and the company’s first Black director, to further diversify the company’s franchisees. This was part of a larger effort by Kroc and former McDonald’s chairman Fred Turner to identify entrepreneurs who were commercially minded and driven to succeed. Regardless of race or creed—in many cases, regardless of highly limited capital—these entrepreneurs were able to buy a McDonald’s franchise and reap the rewards. 

On the walls of the McDonald’s headquarters in Chicago hangs the portrait of Herman Petty, the first Black owner/operator of a McDonald’s franchise, who opened his first restaurant in 1968. In 1972, Petty presided over the launch of the National Black McDonald’s Operators Association. Of the founding members, six of the 12 were Black franchisees in Chicago, including Lester Hairston, 5th Ward Alderman Leslie Hairston’s father. 

Opportunities for Black franchisees have not been limited to underprivileged neighborhoods. It was a Black franchisee who opened a McDonald’s at Chicago’s famous Navy Pier, as well as at our premier convention site McCormick Place. The late Cirillo McSween, a civil rights leader who served as a pallbearer at Martin Luther King Jr.’s funeral, was a Black franchisee whose State Street franchise was at one time the number one restaurant in the country by sales.

I cofounded the Black Corporate Directors Conference in order to encourage corporate diversity and inclusion and to encourage African American directors to promote the civil rights agenda within their respective boardrooms. As our mission statement notes, “even though some boards have African American and minority directors, the companies themselves are still not living up to their diversity and inclusion commitments across every level of the company.” 

I firmly believe that McDonald’s is helping to solve that challenge. I would not serve on its board of directors if I didn’t. McDonald’s leadership is showing no signs of taking its foot off the gas to embed economic justice even more deeply within the business. 

I share McDonald’s CEO Chris Kempczinski’s belief that the company’s franchisee ranks should more closely reflect the diverse composition of America and the world. That process—dating back to the earliest days of the company—stands today as a very top priority.

Of course, there is more to do. As a Black American, I am all too aware there is always more to do. But McDonald’s, as it always has, is leading the charge. And I am confident that the current leadership’s commitment to driving progress will ensure McDonald’s continues to set the example for other companies to follow. 

John W. Rogers Jr. is the founder, chairman of the board, and co-chief executive officer and chief investment officer of Ariel Investments. He has been a member of the McDonald’s board of directors since 2003.

About the Author
By John W. Rogers Jr.
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Commentary

em
Commentary250 Years of Innovation
America’s 250th birthday has Elon Musk and a record IPO. Its 15th had Alexander Hamilton — and a stock market bubble
By Owen LamontJuly 2, 2026
2 hours ago
paramount
CommentaryAntitrust
How Paramount’s theater commitments could boost local economies across the nation
By Ike BrannonJuly 2, 2026
2 hours ago
elon
CommentaryChina
China has 400 private space companies. The West is barely paying attention
By Rainer ZitelmannJuly 2, 2026
3 hours ago
senate
CommentaryCongress
One rare bipartisan AI bill is moving through Congress. Here’s why it deserves to pass
By Neil Björkman and Betsy BrewerJuly 1, 2026
1 day ago
I know how Gen Z can survive the ‘jobpocalypse’ because I built an AI company — in 2015
CommentaryCareers
I know how Gen Z can survive the ‘jobpocalypse’ because I built an AI company — in 2015
By Jeremy FainJuly 1, 2026
1 day ago
mr
Commentary250 Years of Innovation
America needs 3.8 million manufacturing workers. This CEO has a blueprint to find them
By Mark RayfieldJuly 1, 2026
1 day ago

Most Popular

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
By Marco Quiroz-GutierrezJuly 1, 2026
1 day ago
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
7 days ago
Current price of oil as of July 1, 2026
Personal Finance
Current price of oil as of July 1, 2026
By Joseph HostetlerJuly 1, 2026
24 hours ago
The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win
Newsletters
The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win
By Diane BradyJuly 1, 2026
1 day ago
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
By Preston ForeJune 27, 2026
5 days ago
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
Success
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
By Sydney LakeJune 29, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.