• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Politics

In must-win Florida, an economic rebound gives Trump a shot

By
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Bloomberg
Bloomberg
Down Arrow Button Icon
October 25, 2020, 7:30 AM ET

Florida’s economic picture has been as murky as President Donald Trump’s odds of winning the state next month, but the outlook for both is brightening.

Florida, with 29 electoral votes, has backed the presidential victor every year since 1996 and is accordingly often viewed as a “must-win” state. Coronavirus cases and deaths have been declining lately after a summer surge, leading businesses to reopen and begin rehiring.  The economy’s improving trajectory looked to benefit Trump, even if former Vice President Joe Biden’s support increased in late September. Then came a rash of layoff announcements at Walt Disney Co. and Universal Orlando Resort in Central Florida and American Airlines in Miami, clouding the picture once again.

“At least some more voters are now thinking about who will be better prepared to lead an economic recovery,” said Aubrey Jewett, a political scientist at the University of Central Florida. “To the degree voters think like that, it benefits Trump.”

The economy ranks first among issues in several Florida likely voter polls, with respondents favoring Trump over Biden in polls by Reuters/Ipsos and Quinnipiac University. The president is expected to campaign today in Republican-leaning parts of the Sunshine State, stopping this afternoon in The Villages, a large retirement community in central Florida, before an evening rally in the Panhandle city of Pensacola, according to his campaign website.

Trump’s campaign has to hope that Florida’s voters see the recent economic momentum and look past his handling of the virus that critics say caused the recession, said Kevin Wagner, political science professor at Florida Atlantic University.

“Republicans are much more willing to give the president the benefit of the doubt,” Wagner said. “But Democrats are less willing to do so, and a problem for the president is it appears many independents are less willing to do so.”

Long Lines

There are signs that point to a fledgling economic rebound in Florida.

Lines at the Magic Kingdom, the 49-year-old bedrock of Orlando’s economy, had grown surprisingly long by early this month. The plunging Seven Dwarfs Mine Train coaster required a 70-minute wait at one point on Oct. 2, although some pre-pandemic lines stretched past 150 minutes.

Florida’s struggle with coronavirus has eased since mid-summer, with new seven-day average cases dropping to around 3,200 a day from a peak of almost 12,000 daily in July, although they’ve rebounded some recently. Trump’s standing in the polls has risen since trailing by 8 points in midsummer. Biden still is 2.1 points ahead in RealClearPolitics’ average of state polls after pulling away slightly in recent days.

Meantime, Florida’s labor market is less bleak than it had been this summer. The jobless rate is down to 7.6% in September from 11.4%  two months before, according to recent federal data. The Orlando area is a notable exception with its 9.8% unemployment.

Diners also are eating out more frequently in the Sunshine State than elsewhere, helping to propel the recovery. Governor Ron DeSantis is trying to further juice up economy while infuriating critics, by allowing restaurants last month to open without capacity restrictions.

Restaurants there are now seating about 60% of the customers they were a year ago, beating the national level, according to a seven-day average of bookings on reservation service OpenTable. More than 75% of diners have returned in the Tampa area, OpenTable data show.

Senior Vote Key

Both campaigns are heavily targeting two large voting blocs there, Hispanics and seniors. Floridians age 65 and older supported Trump over Hillary Clinton four years ago by a 17-point margin and helped him win the state. Yet, Biden had a 15-point lead among seniors in Florida in this month’s Quinnipiac poll.

In Pinellas County, where Democrats have a 1-point lead over Republicans in voter registration rolls, April Thanos bristles at Trump’s boasting about the pre-pandemic economy despite its decade-long record expansion.

“It wasn’t his economic upturn, it was left over from Obama,” said the 71-year-old Democrat, a city council member in tiny Gulfport. “He did nothing to help it. The trade stuff with China hurt the farmers. And he’s an idiot if he thinks when you put a tariff on something, it costs the originating country money. It costs the end user.”

Trump has made more headway with Florida’s Hispanics, running ads touting wage and job gains under his watch, including the campaign spot “Subio Los Salarios” or “Raised the Salaries.” A September poll of likely Miami-Dade County voters showed that, while Biden had a comfortable lead in the majority Hispanic county, it fell short of Clinton’s lead in four years ago. A Democratic pollster, Fernand Amandi, urged the Biden campaign to heed the results, because Democrats traditionally run up the score in liberal South Florida to offset weakness in conservative north Florida.

In Osceola County, a suburban Orlando community reeling with 13.3% unemployment, Emilio Ruiz owns a coffee kiosk in a mall popular with Puerto Rican seniors who come in to play dominoes. He sees Trump as the best bet to bring the economy back, even if his own sales are down 45% since the pandemic started.

“I don’t blame him at all, because I don’t think any world leader got to manage this situation the way everyone wanted to,” said Ruiz, 30, vice chairman of a local Hispanic Republican group. “Now more than ever, we need someone who can manage the economy. He did pretty well for the first three years.”

About the Author
By Bloomberg
See full bioRight Arrow Button Icon

Latest in Politics

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Politics

trump
Economynational debt
Trump wants to add nearly $7 trillion to the $39 trillion national debt with his new military budget, watchdog warns
By Nick LichtenbergApril 2, 2026
5 hours ago
paul krugman
EconomyIran
Paul Krugman smacks down Trump speech with argument that $4 gas is ‘less than half’ of the Hormuz hit. Here’s what he’s talking about
By Jake AngeloApril 2, 2026
6 hours ago
messi
CommentaryFlorida
Apollo and FC Barcelona just proved legacy markets are losing their grip on business
By Mike SimasApril 2, 2026
6 hours ago
Image showing multiple computer screens with code.
CybersecuritySecurity
Mercor, a $10 billion AI startup that works with companies including OpenAI and Anthropic, confirms major data breach
By Beatrice NolanApril 2, 2026
7 hours ago
Trump at podium with bondi watching
PoliticsDonald Trump
Trump ousts Pam Bondi as attorney general
By The Associated Press, Alanna Durkin Richer, Eric Tucker, Michael Balsamo and Michelle L. PriceApril 2, 2026
8 hours ago
Traders signal offers in the S&P options trading pit at the Cboe Global Markets exchange on March 31, 2026 in Chicago, Illinois.
EnergyIran
Markets rally hard on Iran’s promise to play nice in Hormuz as its leaders pocket billions from the disruption
By Eva RoytburgApril 2, 2026
9 hours ago

Most Popular

Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns
Real Estate
Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns
By Fortune EditorsApril 2, 2026
18 hours ago
Current price of gold as of April 1, 2026
Personal Finance
Current price of gold as of April 1, 2026
By Fortune EditorsApril 1, 2026
2 days ago
Two-thirds of parents say their adult Gen Z kids still rely on them financially  for support—even though it's putting them under strain
Success
Two-thirds of parents say their adult Gen Z kids still rely on them financially  for support—even though it's putting them under strain
By Fortune EditorsMarch 31, 2026
2 days ago
The tax escape map: Billionaires are bolting for Florida from the West Coast and taking billions in tax revenue with them
Real Estate
The tax escape map: Billionaires are bolting for Florida from the West Coast and taking billions in tax revenue with them
By Fortune EditorsApril 2, 2026
19 hours ago
Deutsche Bank asked AI if it’s true that AI will solve the economy’s inflation problems. The robots answered
Economy
Deutsche Bank asked AI if it’s true that AI will solve the economy’s inflation problems. The robots answered
By Fortune EditorsApril 1, 2026
1 day ago
Current price of oil as of April 1, 2026
Personal Finance
Current price of oil as of April 1, 2026
By Fortune EditorsApril 1, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.