• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Current price of oil as of July 1, 2026

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Current price of oil as of July 1, 2026
HealthCoronavirus

You’re not crazy—you really hunger for social contact, scientists say

By
Katherine Dunn
Katherine Dunn
Down Arrow Button Icon
By
Katherine Dunn
Katherine Dunn
Down Arrow Button Icon
November 24, 2020, 11:17 AM ET
Add Fortune on Google for similar content.

If you’re feeling lonely this Thanksgiving, and wishing for human contact, don’t dismiss what your head and heart are telling you.

Those cravings aren’t just cabin fever—the human body hungers for companionship in much the way we hunger for food, according to a new study conducted at the Massachusetts Institute of Technology.

The study may just shed some light into the phenomenon of lockdown fatigue—that is, why, for example, so many Americans are willing to ignore guidelines from the Centers from Disease Control and Prevention to stay at home this holiday season, or why anti-lockdown protests continue to bloom from Berlin to Columbus, Ohio. One possible reason? Humans may have this innate biological need to see each other. And restrictions, no matter how well intentioned, are messing with it.

The MIT study, conducted mostly on college-age volunteers in 2018 and 2019—before the pandemic—found that 10 hours without any social contact, for many people, led to a kind of psychological and physical craving that’s on the same level of intensity as 10 waking hours without food.

“People who are forced to be isolated crave social interactions similarly to the way a hungry person craves food,” said Rebecca Saxe, a professor of brain and cognitive sciences at MIT, and the senior author of the study, said in a release.

“Our finding fits the intuitive idea that positive social interactions are a basic human need, and acute loneliness is an aversive state that motivates people to repair what is lacking, similar to hunger.”

Ten hours of hunger, ten hours alone

The study was inspired by previous research that showed that the function of a cluster of neurons in mice’s brains is linked to the need for social interaction. The researchers knew that humans get agitated when confronted with a lack of social contact—but the neurological basis for those emotions wasn’t well known before, they said.

The study got a group of volunteers to undergo two separate stretches of observation: 10 hours without any social contact—including through their phones—and, on another day, 10 hours without food. At the end of both periods, the volunteers underwent MRI scans and were simultaneously shown images: in the first case, photos of people happily interacting; in the second, plates of food. Each time, researchers measured the brain activity of the subjects.

If fasting for hours sounds unpleasant, the researchers made sure the experience of being alone was well and truly miserable.

“There were a whole bunch of interventions we used to make sure that it would really feel strange and different and isolated,” said Saxe. “They had to let us know when they were going to the bathroom so we could make sure it was empty. We delivered food to the door and then texted them when it was there so they could go get it. They really were not allowed to see people.”

As predicted, the area of the brain impacted—the substantia nigra—was the same when the subject was derived of food and derived of human contact. Both experiences also lit up other, different parts of the brain, the researchers said—an area for further study.

The social butterfly effect

The researchers also noted that, when it comes to loneliness, previous experience may make you less vulnerable to such feelings of craving.

People who reported feeling isolated long before the study showed a more limited reaction to the 10 hours completely on their own, while people who reported active social lives—the social butterflies—felt much more distressed.

“For people who reported that their lives were really full of satisfying social interactions, this intervention had a bigger effect on their brains and on their self-reports,” said Saxe.

Before the pandemic, of course, the study offered a chance to open a door to the long term affects of isolation and loneliness—which have been linked to lower health outcomes. But this year, the experience of at least physical isolation was suddenly broadly felt, across countries and cultures, often for months at a time through imposed COVID lockdown measures.

Global lockdowns have offered a further window into just how much we need each other. Although many of us long ago concluded the answer to that one: an awful lot.

As for further areas of research, the researchers pointed to the impact of isolation on behavior, the difference based on age—and whether all those endless video calls actually help.

About the Author
By Katherine Dunn
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Health

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Health

A man shaves wood pieces from a block.
EconomyRetirement
Economists have found an answer to slowing cognitive decline: Avoid retiring early, study finds
By Sasha RogelbergJuly 2, 2026
1 hour ago
The Best Compact Ellipticals of 2026: Tested by Fitness Fanatics
HealthDietary Supplements
The Best Compact Ellipticals of 2026: Tested by Fitness Fanatics
By Emily PharesJuly 2, 2026
2 hours ago
The 6 Best Exercise Bikes of 2026: Fitness Expert Reviewed
HealthDietary Supplements
The 6 Best Exercise Bikes of 2026: Fitness Expert Reviewed
By Christina SnyderJuly 1, 2026
20 hours ago
kean
PoliticsCongress
Tom Kean discloses depression diagnosis behind 4-month absence from Congress: ‘until you experience it yourself, it is difficult to fully understand’
By Mike Catalini, Joey Cappelletti and The Associated PressJune 30, 2026
2 days ago
‘Cop on your wrist’: Wearables offer tons of data, but people are still going to sleep to Netflix and TikTok
HealthBrainstorm Tech
‘Cop on your wrist’: Wearables offer tons of data, but people are still going to sleep to Netflix and TikTok
By Amanda GerutJune 29, 2026
3 days ago
usa
EnvironmentHeat
Long and dangerous heat wave to roast America from Dallas to New York through July 4th holiday
By Marc Levy and The Associated PressJune 29, 2026
3 days ago

Most Popular

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
By Marco Quiroz-GutierrezJuly 1, 2026
1 day ago
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
7 days ago
Current price of oil as of July 1, 2026
Personal Finance
Current price of oil as of July 1, 2026
By Joseph HostetlerJuly 1, 2026
1 day ago
Trump got a $78K pension from the Screen Actors Guild in 2025 because he appeared in Home Alone 2 in 1992
Politics
Trump got a $78K pension from the Screen Actors Guild in 2025 because he appeared in Home Alone 2 in 1992
By Sasha RogelbergJuly 1, 2026
1 day ago
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
By Preston ForeJune 27, 2026
5 days ago
CEO of $248 billion cybersecurity company says workers are about to face a ‘Darwinian moment’ thanks to AI: Evolve or get cut
Success
CEO of $248 billion cybersecurity company says workers are about to face a ‘Darwinian moment’ thanks to AI: Evolve or get cut
By Emma BurleighJuly 1, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.