In a virtual presentation for investors, Disney chief executive Bob Chapek laid out super-sized ambitions for it direct-to-consumer efforts, leaning heavily on some of the company’s biggest brands. Over the next few years, Disney is planning to premiere directly on Disney+ not just an armada of “Star Wars” and Marvel series but 15 live-action, Pixar and animated series, and 15 live-action, Pixar and animated movies.

Chapek said Disney+ subscribers worldwide have reached 86.8 million, up from 74 million last month. The service has easily exceeded most forecasts, reaching that number 13 months since its launch in November 2019.

Disney said one of its upcoming films, the animated “Raya and the Last Dragon” will in March debut simultaneously in theaters and by premier access on Disney+. That’s the same approach the company took earlier this fall for “Mulan,” with a $30 early-access fee on top of the $8 monthly subscription.

Disney made other adjustments to reorient its film operations around streaming. Hulu, which this year debuted the Andy Samberg comedy “Palm Springs” and Sarah Paulson thriller “Run,” will be home to more original films from 20th Century Studios and Searchlight Pictures.

Many in Hollywood had eagerly awaited Disney’s response following WarnerMedia’s announcement last week that it will release all 17 of its 2021 films — from “Dune” to “The Matrix 4″ — simultaneously on its streaming platform, HBO Max, and in theaters.

That move set off shockwaves prompting a backlash from much of the film industry, including theater chains, producing partners and some of the studio’s top talent. Christopher Nolan criticized the plans as “a bit of a mess.” Some said the long-forecast end times for cinemas had arrived. Others questioned the economics of one of Hollywood’s top studios sacrificing a year of box office — and the cascading windows of release that follow a theatrical run — to salvage the rocky rollout of HBO Max — a service that many HBO subscribers have yet still haven’t activated.

Wall Street approved. Stocks for WarnerMedia’s parent company AT&T are up about 6% since the announcement by Jason Kilar, chief executive of WarnerMedia and a veteran of Hulu and Amazon. John Stankey, the AT&T chief executive, on Tuesday said the pandemic had unleased a new media reality unlikely to fade after COVID-19. “That horse left the barn,” he said.

But Disney signaled that while it will continue to be flexible during the pandemic in distributing its films and series, it still sees theatrical release as valuable. After several postponements, the Marvel film “Black Widow” is scheduled to open in theaters May 7.

Compared to WarnerMedia, the present situation is very different for Disney, which has already laid the foundation for a formidable Netflix competitor in Disney+ and which has for years dominated the box office. Disney has experimented with the premium digital release of “Mulan” and the upcoming Pixar release “Soul,” but its box-office might has been the envy of Hollywood. The company’s films accounted for more than $13 billion in ticket sales worldwide last year and 38% of moviegoing in the U.S. and Canada. Seven Disney films topped $1 billion worldwide.