• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Trump, who has repeatedly called climate change fake, is now threatening Brazil with tariffs over the deforestation of the Amazon

2

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military

3

'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032

1

Trump, who has repeatedly called climate change fake, is now threatening Brazil with tariffs over the deforestation of the Amazon

2

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military

3

'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032
Tech

How mental-health crisis centers have tried to weather the COVID-19 storm

By
Jonathan Vanian
Jonathan Vanian
Down Arrow Button Icon
By
Jonathan Vanian
Jonathan Vanian
Down Arrow Button Icon
February 4, 2021, 7:00 PM ET

Our mission to make business better is fueled by readers like you. To enjoy unlimited access to our journalism, subscribe today.

It’s been a traumatic 12 months for the thousands of queer teens who have contacted the Trevor Project, a mental-health crisis and suicide-prevention center.

First there was the coronavirus pandemic, which blocked many people from physically socializing with friends or attending schools in person. Then there was the police killing of Black Minneapolis resident George Floyd, which became a tipping point in the fight against racism.

Adding to the turmoil recently were the Capitol riots, particularly for young people of color, explained Tia Dole, the Trevor Project’s chief clinical operations officer.

“It is such a shock to see the differential treatment of the people who took the Capitol versus what happened with [Black Lives Matter] protesters or other protests over the summer,” she said. “It was reinforcement of the belief that they are not equal citizens in this country.”

For crisis centers like the Trevor Project, the coronavirus pandemic and recent political upheaval have proved to be major challenges for counselors and volunteers. The Trevor Project, like other organizations, had to scramble in March to ensure their employees could work from home. But given the nature of the nonprofit’s work, the stakes were much higher if its systems went offline.

“There is no pause button for suicide,” said John Callery, the Trevor Project’s vice president of technology. “We couldn’t afford a minute of downtime.”

He added that calls from distressed youth were “nearly double our pre-COVID volume.”

The challenges of a mental health crisis

Although the U.S. is experiencing a mental health crisis, some experts say, not everyone who needs help is seeking it. Becky Stoll, vice president for crisis and disaster management at nonprofit Centerstone, said that calls to her crisis center were relatively flat versus the previous year. “People tend to rally” during disasters, she said, by focusing on merely “surviving” the catastrophe: “It’s almost like mental health issues are put to the back burner.” 

Travis Atkinson, a behavioral health crisis systems expert and consultant for health care firm TBD Solutions, added that for some people, COVID-19 and shelter-in-place rules actually had a positive impact on their mental health. “For some people who are chronically suicidal and who struggle with depression, having family and support around because of mandated stay-at-home orders is actually helping them,” he said.

But for children and young people living with abusive families, shelter-in-place rules have made their already difficult lives more distressing. Jonathan Goldfinger, CEO of Didi Hirsch Mental Health Services, said his nonprofit started testing a new service in August that lets people contact his organization via text messages instead of phone calls. Many children, worried that their parents may overhear them talking about their problems to counselors, have used the texting service.

For example, Goldfinger said an 11-year-old texted the firm about ingesting a bottle of her mom’s prescription drugs out of despair. A few weeks later, a 14-year-old texted the center saying that she was holding a loaded gun and that she was “distraught over her parent’s failing marriage.” In both cases, the center was able to counsel the children over text message and dispatched emergency personnel.

Goldfinger said his nonprofit expects that child abuse has increased during the pandemic in many households. But because many children aren’t going to school or seeing pediatricians in person, teachers and doctors aren’t able to see the warning signs. 

At the Trevor Project, Dole said that many children are texting the organization as well because of similar reasons. Last year, a 5-year-old texted the crisis hotline, Dole said, declining to discuss the case.

“Five-year-olds are suicidal sometimes,” Dole said. 

How A.I. can help crisis centers

This year, some centers like the Trevor Project and the Crisis Text Line have started using A.I. to keep up with the influx of emergency texts and calls. They have found machine learning to be a good tool for triaging cases, by analyzing the words in a chat to determine who is more likely to harm themselves.

“One of the models allows us to assess who is at the highest risk of suicide so that those folks get at the top of the queue,” Dole said.

Lili Torok, a Crisis Text Line senior data researcher, said that her firm’s machine-learning software tries to deduce when a person is at “imminent risk,” meaning they have expressed “suicidal threats.” In such cases, counselors are flagged to review the texts so that they can take quick action, including contacting a health care firm that can quickly dispatch an ambulance, Torok said.

Despite advances in A.I., however, all of the crisis centers Fortune talked to said that A.I. is no replacement for human counselors. The technology is useful for preliminary screenings and triaging, but it’s no substitute for professionals who are trained to develop a rapport and counsel those in distress.

As Goldfinger said, if a child on a crisis call says, “Oh, I’m fine,” a human counselor may recognize a change in the child’s voice, indicating something is wrong. A.I. is not capable of noticing nuances yet, he believes.

Goldfinger noted that some vendors, which he declined to name, are pitching their A.I. services for the mental health industry as more capable than they actually are.

Said Goldfinger: “When you get underneath the hood and you ask, How many lives have you saved? What is the actual risk reduction? Stuff like that is not necessarily being calculated in what I would say is the most responsible and equitable manner.”

About the Author
By Jonathan Vanian
LinkedIn iconTwitter icon

Jonathan Vanian is a former Fortune reporter. He covered business technology, cybersecurity, artificial intelligence, data privacy, and other topics.

See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

A trader works on the floor of the New York Stock Exchange (NYSE) in New York, US, on Wednesday, June 3, 2026
InvestingWall Street
Wall Street dumped nearly $1 trillion in tech stocks by midday—then clawed it back and bought peanut butter and paint
By Eva RoytburgJune 9, 2026
4 hours ago
AI isn’t replacing Hyatt’s salespeople—it’s freeing up a full day of work every week, according to the CEO
AIBrainstorm Tech
AI isn’t replacing Hyatt’s salespeople—it’s freeing up a full day of work every week, according to the CEO
By Sharon GoldmanJune 9, 2026
5 hours ago
America’s grid is reeling. General Motors offers itself as a distributed utility in disguise
EnergyAutos
America’s grid is reeling. General Motors offers itself as a distributed utility in disguise
By Nick LichtenbergJune 9, 2026
5 hours ago
Tesla cofounder: ‘We should be really worried’ about the U.S. grid as China speeds ahead in the power race
EnergyBrainstorm Tech
Tesla cofounder: ‘We should be really worried’ about the U.S. grid as China speeds ahead in the power race
By Jordan BlumJune 9, 2026
5 hours ago
The AI industry spent years chasing bigger models. Now it’s chasing efficiency
AIBrainstorm Tech
The AI industry spent years chasing bigger models. Now it’s chasing efficiency
By Sharon GoldmanJune 9, 2026
6 hours ago
Xbox CEO Asha Sharma speaks on stage at Fortune Brainstorm Tech 2026.
Big TechMicrosoft
‘Not an Allbirds Moment’: Xbox’s new CEO says she is grounding the console in gaming roots, not AI
By Sebastian HerreraJune 9, 2026
6 hours ago

Most Popular

Trump, who has repeatedly called climate change fake, is now threatening Brazil with tariffs over the deforestation of the Amazon
Environment
Trump, who has repeatedly called climate change fake, is now threatening Brazil with tariffs over the deforestation of the Amazon
By Sasha RogelbergJune 8, 2026
1 day ago
Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military
Asia
Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military
By Kate O'Keeffe and BloombergJune 8, 2026
1 day ago
'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032
Economy
'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032
By Nick LichtenbergJune 9, 2026
9 hours ago
Current price of oil as of June 8, 2026
Personal Finance
Current price of oil as of June 8, 2026
By Joseph HostetlerJune 8, 2026
2 days ago
Gen Zers are arriving at college unable to even read a sentence—professors warn it could lead to a generation of anxious and lonely graduates
Success
Gen Zers are arriving at college unable to even read a sentence—professors warn it could lead to a generation of anxious and lonely graduates
By Preston ForeJune 7, 2026
2 days ago
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
Success
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
By Preston ForeJune 8, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.